Market Challenges: Price volatility of raw materials

The rising price volatility of raw materials such as cotton is posing challenges for the growth of the global muslin curtains market. Muslin curtains are predominantly made from cotton which has seen significant fluctuations in prices over the past few years. According to data from the World Bank, the price of cotton increased by over 35% between 2020 to 2021 due to various supply chain constraints caused by the COVID-19 pandemic. Manufacturers had to pay higher prices to procure cotton during this period which compressed their margins. Some companies were forced to pass on the increased costs to consumers by raising prices of muslin curtains. This made the curtains unaffordable for certain customer segments thereby impacting the sales volumes.

Market Opportunities: Development of sustainable and organic muslin products

The development of sustainable and organic muslin products presents a major opportunity in the global muslin curtains market. There is a growing consumer demand for environmentally-friendly products made in an ethical manner. Muslin curtains manufactured using organic cotton cultivated through natural farming practices have very low environmental footprint. Organic cotton requires minimal or no pesticides and chemical fertilizers. This reduces pollution and promotes biodiversity. Moreover, organic farming improves soil fertility over long term. The production of muslin curtains using organic cotton helps companies attract ethically-conscious consumers. Many consumers are willing to pay premium prices for sustainable home textile products.