POSTURE CORRECTOR MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)

Market Size and Trends

Global posture corrector market is estimated to be valued at USD 1.24 Bn in 2024 and is expected to reach USD 2.15 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 8.2% from 2024 to 2031.

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Global posture corrector market is expected to witness a steady growth over the forecast period due to increasing health awareness among people about the importance of maintaining a good posture. Rising desk jobs and long working hours spent in front of computers and smartphones have deteriorated peoples' posture over the years. Moreover, growing geriatric population who are more prone to posture related problems boosts demand for posture correctors. However, availability of other alternative therapies and difficulty in adapting to posture correctors can hamper the market growth.

Rising Prevalence of Back Pain and Spine Disorders

Rising prevalence of back pain and spine disorders, which has emerged as a key health concern globally, boosts awareness and need for therapeutic solutions such as posture correctors. Sustained bad posture habits among people due to excessive smartphone and computer usage, sedentary work cultures, and long hours of sitting has significantly contributed to growing incidence of back pain in recent years. According to the World Health Organization, low back pain is now the single leading cause of disability worldwide. Nearly 160 million people are living with low back pain globally. According to Bone and Joint Initiative USA, about 80% of adults experience low back pain at some point in their lives with 33-50% of the population affected by spine disorders annually. The economic cost of spine disorders has grown considerably, reaching US$ 150 billion each year in the U.S. alone as per the National Institute of Neurological Disorders and Stroke.

Market Concentration and Competitive Landscape

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Increasing adoption of organic growth strategies such as product launches by key market players is expected to drive the market growth over the forecast period. For instance, in June 2020, BackEmbrace, the game-changing device that combines form, function and fashion to help with poor posture, announced its availability on Amazon, helping Americans live and work more comfortably as these people spend more time in front of their screens. BackEmbrace is an effective orthopedic posture support that prevent hunching and slouching while relieving tension and strain in the upper back, neck and shoulders.

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The availability of alternative therapeutic options can hamper the growth of the global posture corrector market. There are various non-invasive treatments that provide posture correction without the need of wearing posture correctors. Some of the major alternative options include physiotherapy, yoga & exercise therapy. Physiotherapy aims to correct posture through gentle manual techniques like massage and stretching exercises. It helps to relax tight or overused muscles while strengthening weak muscles. According to the data published by WHO, approximately 1.5 billion people have limited access to physiotherapists globally. However, physiotherapy has proven effective for posture correction in the long run without the discomfort of wearing extra accessories. This has diverted many potential customers away from posture correctors.

Market Opportunity – Technological Advancements in Posture Correction Devices

Technological advancements are expected to drive the growth of global posture corrector market. As work-from-home situations have become more common due to the pandemic, issues like back, neck and shoulder pain from poor sitting posture have increased substantially. According to the American Chiropractic Association, over 80% of Americans experience back pain at some point, annually and lost productivity. However, new posture correction devices are leveraging technologies like microsensors, artificial intelligence and mobile apps to deliver more personalized, responsive and long-term solutions for posture issues as compared to traditional rigid braces.

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Product Type segment includes sitting support devices, kinesiology tape, posture braces, lumbar support belts, and others. Sitting support devices sub-segment is estimated to hold 32.4% of the market share in 2024 owing to its effectiveness in providing comfort and support while sitting. Sitting support devices aim to improve posture by cushioning the lower back and distributing weight evenly. These are highly adjustable and come in a variety of designs such as lumbar cushions, backrests, and supportive seats to suit different needs. Growing prevalence of sedentary jobs and lifestyles has increased time spent sitting, thus, straining the back and weakening muscles over time. This has boosted demand for sitting support devices as these maintain correct posture and reduce back, shoulder and neck pain associated with prolonged sitting. Their ability to be used at workstations, in vehicles and at home makes them a convenient solution to everyday posture issues. Rising health awareness drives customers to adopt sitting support devices for preventive healthcare and alleviating musculoskeletal problems.

Insights, By Age Group: Aging concerns fuel reliance on posture correction among geriatric group

Age Group segment is sub-segmented into adults, geriatric, and others (kids, etc.). Adults sub-segment is estimated to hold 38.4% of the market share in 2024 due to their stronger dependence on posture correction support. Geriatric population is more prone to posture issues like hunched backs, stooped shoulders and forward head positioning due to factors like bone loss, muscle weakening and decreased flexibility that accompanies aging. Poor posture in the elderly can seriously impact mobility and balance, thus, increasing fall risk. It also exacerbates back pain and stiffness, thus, negatively impacting quality of life.

Insights, By Sales Channel: Accessibility and trust drives sales through pharmacies and retail stores

Sales Channel segment is sub-segmented into pharmacies & retail stores, e-commerce, and others (specialty stores, etc.). Healthcare sub-segment is estimated to hold 43.6% of the market share in 2024. Physical stores enable customers to consult experts, learn about different options through demonstrations and gauge product fit/comfort before purchase. This is invaluable for posture correction devices that require proper fitting and application. Brick and mortar outlets also allow easy refund policies, generating more trust as compared to online purchases. Their widespread availability across cities makes it a convenient shopping channel.

Regional Insights

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North America remains the dominant region in the global posture corrector market and is estimated to hold 37.2% of the market share in 2024. The large population base suffering from back and neck issues due to rising work-related stress and busy lifestyles has boosts demand for posture correctors. With growing health and fitness consciousness, people in the U.S. and Canada are regularly choosing posture-correcting devices to deal with their postural deviations. Moreover, strong presence of leading manufactures along with established distribution channels have made these products highly accessible across the region.

Asia Pacific market  represents the fastest growing regional market driven by increasing disposable incomes and growing health awareness. Growing e-commerce has made a wide variety of posture correctors affordable and available in developing Asian countries. China, in particular, has shown impressive growth owing to large population and consistent economic expansion. Rising instances of back pain and other musculoskeletal issues caused by erratic lifestyle and excessive smartphone usage prompts people to opt for posture correction aids.

Market Report Scope

Key Developments

• In May 2022, Hempvana, a natural health and wellness company, launched a new product- Straight 8 that provides an easy and comfortable way to correct poor posture
• In February 2021, Mueller Sports Medicine, Inc., an athlete product providing company, introduced an adjustable posture corrector that targets athletes and people working from home
• In December 2021, CZUR TECH CO., LTD, a China-based smart hardware solution provider, launched its latest crowdfunding campaign for the CZUR Mirror on Indiegogo. CZUR Mirror, a true smart AI posture corrector, helps people of all ages to adopt good sitting habits within 7 days.
• In November 2021, Ottobock, a top innovator of exoskeletons, prosthetics, and orthotics, acquired suitX, a U.S.-based company that was founded by researchers at the Robotics and Human Engineering Lab at the University of California, Berkeley and focuses on the study and creation of exoskeletons for use in the workplace and medicine. Ottobock and suitX pooled their expertise and products to revolutionize the exoskeleton industry and promote their adoption around the globe.

*Definition: Posture corrector is a medical device designed to improve and maintain proper body posture. The key points about posture correctors are: Posture correctors are used to realign the body and straighten the spine from the ankles to the shoulders. These helps correct issues like forward head posture, rounded shoulders, and other postural problems. Posture correctors work by gently guiding the body back into proper alignment and providing support to the back, shoulders, and neck. This can help relieve pain and discomfort associated with poor posture. Posture correctors come in various designs like braces, shirts, and tapes. These are adjustable and available in different sizes to fit individual needs

Market Segmentation

• Product Type Insights (Revenue, USD Bn, 2019 - 2031)
  • Sitting Support Devices
  • Kinesiology Tape
  • Posture Braces
  • Lumbar Support Belts
  • Others
•  Age Group Insights (Revenue, USD Bn, 2019 - 2031)
  • Adults
  • Geriatric
  • Others (Kids, etc.)
•  Sales Channel Insights (Revenue, USD Bn, 2019 - 2031)
  • Pharmacies & Retail Stores
  • E-Commerce
  • Others (Specialty Stores, etc.)
• Regional Insights (Revenue, USD Bn, 2019 - 2031)
  • North America
    • U.S.
    • Canada
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
  • Europe
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
  • Middle East
    • GCC
    • Israel
    • Rest of Middle East
  • Africa
    • South Africa
    • North Africa
    • Central Africa
• Key Players Insights
  • Acorn International
  • Upright, Aspen Medical Products, LLC
  • Vissco Next
  • BackJoy
  • Swedish Posture
  • Ottobock 
  • BoldFit
  • Hempvana
  • KT Tape
  • VIBO Care
  • Thermo Fisher Scientific Inc.
  • Abbott 
  • FUYERLI
  • Marakym 
  • IntelliSkin
  • Mueller Sports Medicine, Inc.
  • Dr. Ortho