RECREATIONAL ROWING BOATS MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)

Market Size and Trends

Global recreational rowing boats market is estimated to be valued at US$ 10.83 Bn in 2024 and is expected to reach US$ 15.90 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 5.6% from 2024 to 2031.

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Rowing has emerged as a popular recreational water activity in the recent years. The health benefits associated with rowing along with the growing interest in outdoor and adventure sports among millennials and generation Z are expected to boost demand for recreational rowing boats. Manufacturers are focusing on developing innovative, lightweight and durable rowing boats to cater to the dynamic needs of recreational rowers. Furthermore, growing popularity of rowing competitions is also contributing to increased focus on rowing as a sport, which is having a ripple effect on the sales of recreational rowing boats

Market Driver: Growing Interest in Health and Fitness

The growing interest of people in health and fitness is expected to boost demand for recreational rowing boats in recent times. There has been a significant rise in health awareness among individuals, and people are now much more focused on maintaining an active and healthy lifestyle. Leading a sedentary lifestyle is known to increase the risks of many lifestyle diseases and physical inactivity has come under widespread scrutiny. More and more people are realizing the importance of regular exercise, and are actively including various physical activities in their daily routine. Rowing is considered as one of the best full-body workouts that helps burn maximum calories and build strength. It engages 85% of the muscles in the body from calves and thighs to core, back, shoulders and arms. The low impact nature of rowing also makes it gentle on joints. The mental and physiological benefits of rowing have led to its increasing popularity as a recreational sport. Rowing provides an effective cardio workout and is a stress-busting activity as well. With growing popularity, the availability and accessibility of recreational rowing boats has also increased significantly. Various models suited for beginners as well as experienced rowers are now easily available in the market.

Market Concentration and Competitive Landscape

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Rising popularity of different types of watersports and outdoor recreational activities has been another key driver for the recreational rowing boats market. With increasing urbanization and busy work schedules, people are looking for enjoyable leisure activities that can help them spend quality time with friends and family and also provide mental relaxation in the lap of nature. Various watersports like kayaking, sailing, fishing and rowing have gained widespread popularity in recent times. Several picnic spots, beaches and lakesides now offer facilities for different types of watersports and activities. This has encouraged more people to try out rowing and other water adventures. Rowing is considered as an activity that can be enjoyed both solo as well as with groups, providing flexibility. Advanced models with features like sufficient space and seating are ideal for friends and families. The social aspect of rowing along with opportunity to appreciate natural scenic beauty make it an engaging outdoor recreational activity. With conducive conditions and availability of boats, more people are embracing rowing as a fun weekend activity or hobby.

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Consumers are increasingly seeking outdoor activities that are more physically engaging and adventurous. Many people view rowing as less exciting as compared to other activities like kayaking or stand-up paddleboarding. Rowing requires skill and practice to do effectively, making it less accessible for beginners. Storage and maintenance of rowing boats can also be an inconvenience. High costs of the boats and gear pose a barrier for many potential customers. Weather dependence is another challenge as rowing is typically not pleasant in very hot or cold conditions.

Market Opportunity:  Health benefits due to cardio vascular exercise without putting stress on joints

With greater health and wellness awareness, more people are looking for low-impact cardio exercises. Rowing delivers full-body workout without putting stress on joints. As urban populations grow, accessible water sports near cities can attract new customers. 

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In terms of passenger capacity, two rowers segment is estimated to contribute the highest share of the market owing 34.2% in2024 to its popularity for couples and friends activities. Rowing is seen as a bonding experience that improves communication and understanding between participants through synchronized effort. The two-person dynamic allows for conversation and shared experience in a tranquil setting removed from everyday distractions. Many couples and friends choose two-rower boats to enjoy quality time together while exercising outdoors.

Compared to single rowers which are solitary, or larger boats that encourage dispersal among groups, the two rowers maximizes social engagement between rowing partners. Weather permitting, the enclosed space on a two-rower boat fosters emotional and psychological intimacy through side-by-side cooperation on the water. Having to work in tandem toward movement cultivates rapport, sympathy and companionship between rowers. The challenge of teamwork drives bonding through accomplishment of a shared goal.

For new and established relationships, recreational rowing provides an enriching context for fostering meaningful connections. Away from devices and outside influences, conversations can flow freely and personal understanding deepens. Shared experiences create memories that strengthen social ties. The rhythmic swaying side by side also incorporates a mindful, meditative quality that promotes relaxation and clarity between partners. As a preferred group activity locally and trending internationally, two rower boats effectively facilitate relationship building both platonically and romantically through recreational rowing.

Insights, By Type- "Reviving Tradition"

In terms of type, sweep rowing boats segment is estimated to contribute the highest market share owing 37.2% in 2024 to their classic pedigree and balanced rowing technique. Sweep boats employ oars that 'sweep' in an arc through the water on each stroke, in a flowing, extended motion using the back, legs and arms. This technique builds full-body strength and endurance while resembling the style popularized in traditional rowing. Amateur and competitive rowers alike appreciate sweep boats for preserving the sport's heritage.

Compared to alternative designs like sculls which employ two oars per rower, sweeps allow for socialization among a team. Their long lines and steady pacing also appeal to those seeking a meditative flow rather than high-intensity rowing. Iconic sweeps evoke nostalgia for rowing's Golden Age and connection to historical clubs. Some choose sweeps to immerse in the cultural lore and passing of skills between generations.

Sweep rowing's graceful symmetry and team dynamic continues to charm new participants. While styles evolve, sweeps satisfy the human impulse to actively engage in established traditions. Their elegant form moving in synchrony across the water inspires and soothes the recreational rower's spirit. As rowing endures through times, the sweep boat preserves continuity with rowing's past while adapting to modern interests. This living link to history and community keeps sweeps at the top of the market through appreciation for heritage.

Insights, By Application- "Wellness on the Waterfront"

In terms of application, recreational rowing boats segment is estimated to contribute the highest  market share of 64.3% in 2024 due to rowing’s burgeoning popularity as a low-impact cardiovascular exercise. Compared to racing rowing which cultivates high performance, recreational rowing focuses on wellness, mindfulness and enjoyment of the waterfront environment. The gentle, full-body workout smoothes tense muscles while calming the mind. Recent wellness trends favor outdoor, natural movement over intense gym routines.

On recreational rowing boats, varied paces allow all fitness levels to tone up comfortably. Their steady glide across shining waters soothes work and home stresses. Without electronic monitors pressuring performance, rowers attune body and breath for inner balance. Such mindfulness mitigates modern maladies like anxiety and burnout through presence with each stroke. Many therapeutic healers also recognize rowing’s advantages for releasing tension and negative thoughts.

On shared family outings, recreational rowing cultivates multi-generational bonding through constructive pastimes. Caregivers report decreased depression rowing with loved ones as a supportive community. Holistic well-being from rowing inspires lifelong habits and respect for aquatic ecosystems. As preventive healthcare grows, recreational rowing boat use will likely increase to address population-wide challenges through enjoyable, low-impact exercise. Their peaceful motion exemplifies wellness through harmony with nature.

Regional Insights

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The North America region has been dominating the recreational rowing boats market with 45.8% in 2024. The U.S., being the largest market in the region, has several local manufacturers with stronghold over domestic demand. Companies based in the northeastern states such as Maine and Massachusetts have managed to develop brand equity over decades by catering to consumers focused on traditional craftsmanship. Due to the widespread presence of inland lakes and rivers along with established boating culture, recreational rowing found wide acceptance among sports enthusiasts as well as families. Selling wooden rowing boats to European markets boosted sales for North American manufacturers.

The Asia Pacific region has emerged as the fastest growing market for recreational rowing boats in recent times. Countries like China, Australia, and India have shown high growth potential backed by expanding middle-class population and increasing participation in outdoor recreational activities. Rising affluence has encouraged discretionary spending on boating sports, meanwhile state initiatives to promote water sports have added to the craze. Local manufacturers are innovating their product offerings to include advanced designs, lightweight materials as well as ensuring competitive pricing. The Chinese market in particular has attracted global brands to establish local production facilities to serve the mass segment. In Australia, the booming tourism industry centered around outdoor river expeditions and rowing clubs has positively impacted demand. Growing export focus of Asia Pacific vendors has enabled them to gain traction across new regions.

The dominant position of North America is unshakable at present due to its well-established market characteristics and the experience of key participants. However, the Asia Pacific region reflects higher future potential considering the ongoing economic and recreational transformation of emerging countries. While North America will continue expanding steadily, the exponential growth expected from Asia Pacific suggests it will emerge as the dominant force in the global recreational rowing boats industry landscape over the coming decade. Local manufacturing boost and export emphasis are factors that will significantly influence regional dynamics.

Market Report Scope

Key Developments

• In January 2023, Brunswick Corporation announced plans to launch an all-electric marine outboard. The Avator 7.5e marks the debut of Mercury Marine's electric outboard motors, a division of Brunswick Corporation. Delivering 750 watts of power at the prop shaft, the Avator 7.5e boasts performance akin to a Mercury 3.5 hp FourStroke outboard. It is used in small boats like tenders, inflatables, and kayaks, offering choices for tiller or remote steering. The Avator series also includes a swappable lithium-ion battery.
• In September 2022, Groupe Beneteau introduced 15 new boat models across its four brands in the day boating segment. Some of these models include the Jeanneau Cap Camarat 10.5 CC, Jeanneau Merry Fisher 1295, Jeanneau DB/43, Four Winns TH36, Wellcraft 355, and Prestige M48.
• In July 2022, Italian shipyard Azimut Benetti Group expanded its lineup with the introduction of the 37-meter Benetti B.Yond model. Equipped with Siemens Energy's innovative E-Mode Hybrid system, the 395GT yacht optimizes energy consumption to match specific usage patterns. This technology significantly reduces onboard noise and vibration, while cutting consumption and CO₂ emissions by up to 24% and minimizing NOx emissions.
• In July 2021, Brunswick's Heyday brand unveiled its latest H22 boat, part of a new series of wake boats. The H22 boasts a length of 22 feet 4 inches and can accommodate up to 14 people.
• In July 2021, Malibu Boats launched the 25 LSV, which is 7.62 meters long and part of its LSV series. This model has a maximum capacity of 18 people, a fuel capacity of 390 liters, and a torque of 430 horsepower.
• In June 2021, Groupe Beneteau introduced the Grand Turiamo 45 luxury boat, featuring high-class interiors and dynamic control. It spans 14.78 meters in length, with a fuel capacity of 900 liters, a freshwater capacity of 400 liters, and dual 440 CV/HP engine power.

*Definition: The recreational rowing boats market consists of various boats that are designed for leisure and recreational rowing activities. This includes different types of rowboats, dinghies and shells that individuals and families can use for rowing on lakes, rivers or oceans. These boats are lightweight, easy to maneuver and provide a full-body cardiovascular workout. Some key players in this market manufacture and sell recreational rowing boats of different sizes and material like aluminum, fiberglass or wood to cater to the

Market Segmentation

• Passenger Capacity Insights (Revenue, US$ BN, 2019 - 2031)
  • Single Rower
  • Two Rowers
  • Four Rowers
  • Eight Rowers
•  Type Insights (Revenue, US$ BN, 2019 - 2031)
  • Sweep Rowing boats
  • Sculling Rowing boats
  • Adaptive Rowing boats
  • Others
•  Application Insights (Revenue, US$ BN, 2019 - 2031)
  • Recreational rowing boat
  • Racing rowing boat
• Regional Insights (Revenue, US$ BN, 2019 - 2031)
  • North America
    • U.S.
    • Canada
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
  • Europe
    • Germany
    • U.K.
    • France
    • Italy
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
  • Middle East & Africa
    • GCC Countries
    • South Africa
    • Rest of Middle East & Africa
• Key Players
  • Euro Diffusion’s
  • FILIPPI LIDO SRL
  • Row Alden
  • Rowing Yard Wiersma
  • Sykes Racing
  • ECHO ROWING
  • Kiwi International Rowing Skiffs Ltd.
  • Empacher
  • Vega Realisations Composites
  • Leo Coastal
  • Whitehall Rowing & Sail
  • Durham Boat Company
  • Baumgarten Bootsbau
  • Virusboats
  • Janousek