Growing incontinence problems and rising geriatric populations are major drivers contributing towards growth of the global adult incontinence problems. Diaper, pads, and pants & liners for incontinence problems are gaining traction in the market, owing to its superior absorbency, broad availability of these products in major retail channels, odor absorption properties, and others. Manufacturers operating in the adult incontinence products market are launching new products to cater the growing demand for the products.
Market Dynamics
The experience of uncontrollably leaking urine can be an embarrassing issue for many people. Urinary incontinence is a loss of bladder control that’s commonly seen in older adults and women who have given birth or gone through menopause. Urinary tract infections (UTIs), pelvic floor disorders and an enlarged prostate are other causes. Urinary incontinence, or uncontrollable urination, is a common condition in old people. The rising prevalence of chronic diseases such as bladder cancer, kidney disease, endocrine, and urological disorders is boosting the demand for disposable incontinence products. Products such as pads and adult diapers are absorbent products for incontinence and are widely used.
The increasing number of people suffering from incontinence also results in high demand and adoption rate of adult incontinence products and thereby driving the market growth over the forecast period. For instance, according to Europe National Health Service (NHS) 2017 report, around three to six million people in the U.K. suffer from some or the other form of urinary incontinence and around 1.4% of the general population aged above 40 suffer from fecal incontinence.
Online stores are projected to have the fastest growth in the global adult incontinence market during the forecast period. Many manufacturers are launching its products through online channel to cater to rising consumer demands. In July 2018, Willow launched its website and online marketing campaign for sales of adult diapers through online channel.
Key features of the study:
Detailed Segmentation:
“*” marked represents similar segmentation in other categories in the respective section
Table of Contents
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