Ice Cream Packaging Market
Packaging Institute International defined packaging as the enclosure of products or items in a wrapped pouch, bag, box, cup, tray, can, tube, bottle or other any container form for avoiding containment, for protection, preservation, commutation, utility, and performance of product. If the device or container performed more than one of these functions, it was considered as a package. Packaging of ice cream is performed to protect ice cream from outside environment, especially after the completion of manufacturing process so that ice cream should not melt easily and to retain moisture, flavor, and freshness for a longer period of time.
Market Dynamics
Demand for ice cream packaging is growing rapidly due to increased demand for packaged food, and due to strong retail network across the globe.Nowadays , dependency on the packaged ready- to- eat convenience products is increased in order to save time. Increasing urbanization, and increased shelf-life of otherwise ice cream products are boosting the demand for packaged ready food. Moreover, increasing investments by packaging companies in advanced freezing techniques is also expected to drive growth of the global ice cream packaging market.
However, factors such as stringent regulations on the raw material that is used in ice cream packaging, lack of awareness about ice cream packaging, and dearth of universal directives pertaining to applications of ice cream packaging are expected to restrain the global ice cream packaging market growth. For Instance, The directive 94/62/EC covered all types of packaging placed on the EU(Europe) market and all packaging waste. This directive regulates the chemicals and heavy metals present in packaging. This regulation is restraining the use of polymers in ice cream packaging, and thus, hampering the market growth.
Major players operating in the ice cream packaging market are adopting various organic and inorganic growth strategies such as expansion, joint venture, collaboration, strategic alliances, new product launches, and others. to increase their global reach and business operations. For instance, on June 23, 2021, Sealed Air Corporation, spend US$ 30 million to expand the global production capacity of packaging and invested in new equipment systems to cater accelerating demand for Automated Packaging Systems (APS) AUTOBAG brand solutions, an acquisition Sealed Air closed in 2019. This investment is for capacity expansion, ‘touchless’ automation, and proprietary digital printing technologies.
Key features of the study:
Detailed Segmentation:
“*” marked represents similar segmentation in other categories in the respective section.
Table of Contents
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