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  • Published In : Feb 2024
  • Code : CMI3474
  • Pages : 120
  • Formats :
      Excel and PDF
  • Industry : Food and Beverages
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The global Irish whiskey market has witnessed robust growth in the last few years, driven by rising demand for premium and craft Irish whiskeys across major markets worldwide. Irish whiskey originates from Ireland, where it is distilled and aged in oak barrels. It is triple distilled and aged in oak casks, mainly ex-bourbon casks, which helps impart its characteristic taste. Premiumization has been a key trend in the market with consumers willing to pay more for superior quality and craft Irish whiskeys made from malted and unmalted barley. Moreover, the burgeoning cocktail culture has further boosted sales of Irish whiskey globally. The Irish whiskey industry has also undertaken numerous marketing initiatives to raise brand awareness and promote Irish whiskey as a premium spirit. This is expected to drive further growth in this market in the upcoming years.

Market Dynamics:

The global Irish whiskey market is primarily driven by the rising popularity of craft and premium whiskeys among consumers worldwide. Factors such as increasing socializing in pubs and bars, the growing influence of Western culture, and surge in cocktail culture have boosted the consumption of premium Irish whiskey globally. Moreover, aggressive marketing campaigns by Irish whiskey companies, especially in the U.S., China, and other emerging markets to position their brands as symbol of luxury and prestige are increasing the brand awareness, which is propelling market growth. However, factors such as stringent government regulations surrounding alcohol sales and consumption in some countries and rising health awareness among consumers pose challenges to market growth. Meanwhile, the growing e-commerce sector is offering new opportunities for Irish whiskey companies to penetrate markets in remote locations. The launch of innovative Irish whiskey brands incorporating unique flavors is also expanding the consumer base.

Key features of the study:

  • This report provides in-depth analysis of the global Irish whiskey market, and provides market size (US$ Bn & Bn Liters) and compound annual growth rate (CAGR%) for the forecast period (2024–2031), considering 2023 as the base year.
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market.
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players.
  • It profiles key players in the global Irish whiskey market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies.
  • Key companies covered as a part of this study include Beam Suntory, Brown-Forman, Diageo, Pernod Ricard, William Grant & Sons, and Castle Brands.
  • Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics.
  • The global Irish whiskey market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global Irish whiskey.

Detailed Segmentation:

  • Global Irish whiskey Market, By Product Type
    • Single Malt
    • Single Grain
    • Pot Still
    • Blended
  • Global Irish whiskey Market, By Distribution Channel
    • Specialty Stores
    • Hypermarkets & Supermarkets
    • Duty-free Stores
    • Restaurants & Bars
    • Online
    • Others
  • Global Irish whiskey Market, By Region
    • North America
    • Europe
    • Asia Pacific
    • Latin America
    • Middle East & Africa
  • Top Companies in the Market
    • Beam Suntory 
    • Brown-Forman
    • Diageo
    • Pernod Ricard
    • William Grant & Sons
    • Castle Brands.

Table of Contents:

  1. Research Objectives and Assumptions
    • Research Objectives
    • Assumptions
    • Abbreviations
  2. Market Purview
    • Report Description
      • Market Definition and Scope
    • Executive Summary
      • Market Snippet, By Product Type
      • Market Snippet, By Distribution Channel
      • Market Snippet, By Region
    • Coherent Opportunity Map (COM)
  3. Market Dynamics, Regulations, and Trends Analysis
    • Market Dynamics
      • Drivers
        • Growing demand for premium and super premium Irish whiskey
        • Rising number of Irish pubs and restaurants
      • Restraints
        • Trade barriers and higher import tariffs
        • Stringent government regulations
      • Opportunities
        • Innovation in flavors and product variants
        • Increasing online sales and e-commerce penetration
    • Impact Analysis
    • Key Highlights
    • Regulatory Scenario
    • Product Launches/Approvals
    • PEST Analysis
    • PORTER’s Analysis
    • Merger and Acquisition Scenario
  4. Global Irish Whiskey Market - Impact of Coronavirus (Covid-19) Pandemic
    • COVID-19 Epidemiology
    • Supply Side and Demand Side Analysis
    • Economic Impact
  5. Global Irish Whiskey Market, By Product Type, 2019 – 2031, (US$ Bn & Bn Liters)
    • Introduction
      • Market Share Analysis, 2024 and 2031 (%)
      • Y-o-Y Growth Analysis, 2019 - 2031
      • Segment Trends
    • Single Malt
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn & Bn Liters)
    • Single Grain
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 – 2031, (US$ Bn & Bn Liters)
    • Pot Still
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 – 2031, (US$ Bn & Bn Liters)
    • Blended
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 – 2031, (US$ Bn & Bn Liters)
  6. Global Irish whiskey Market, By Distribution Channel, 2019 – 2031, (US$ Bn & Bn Liters)
    • Introduction
      • Market Share Analysis, 2024 and 2031 (%)
      • Y-o-Y Growth Analysis, 2019 - 2031
      • Segment Trends
    • Specialty Stores
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 – 2031, (US$ Bn & Bn Liters)
    • Hypermarkets & Supermarkets
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 – 2031, (US$ Bn & Bn Liters)
    • Restaurants & Bars
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 – 2031, (US$ Bn & Bn Liters)
    • Duty-free Stores
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 – 2031, (US$ Bn & Bn Liters)
    • Online
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 – 2031, (US$ Bn & Bn Liters)
    • Others
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 – 2031, (US$ Bn & Bn Liters)
  7. Global Irish Whiskey Market, By Region, 2019- 2031, (US$ Bn & Bn Liters)
    • Introduction
      • Market Share Analysis, By Region, 2024 and 2031 (%)
      • Y-o-Y Growth Analysis, By Region, 2019 - 2031
      • Country Trends
    • North America
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2019- 2031, (US$ Bn & Bn Liters)
      • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2019- 2031, (US$ Bn & Bn Liters)
      • Market Size and Forecast, and Y-o-Y Growth, By Country, 2019- 2031, (US$ Bn & Bn Liters)
        • U.S.
        • Canada
    • Europe
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2019- 2031, (US$ Bn & Bn Liters)
      • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2019- 2031, (US$ Bn & Bn Liters)
      • Market Size and Forecast, and Y-o-Y Growth, By Country, 2019- 2031, (US$ Bn & Bn Liters)
        • Germany
        • U.K.
        • Spain
        • France
        • Italy
        • Russia
        • Rest of Europe
    • Asia Pacific
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2019- 2031, (US$ Bn & Bn Liters)
      • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2019- 2031, (US$ Bn & Bn Liters)
      • Market Size and Forecast, and Y-o-Y Growth, By Country, 2019- 2031, (US$ Bn & Bn Liters)
        • China
        • India
        • Japan
        • Australia
        • South Korea
        • ASEAN
        • Rest of Asia Pacific
    • Latin America
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2019- 2031, (US$ Bn & Bn Liters)
      • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2019- 2031, (US$ Bn & Bn Liters)
      • Market Size and Forecast, and Y-o-Y Growth, By Country, 2019- 2031, (US$ Bn & Bn Liters)
        • Brazil
        • Argentina
        • Mexico
    • Middle East & Africa
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2019- 2031, (US$ Bn & Bn Liters)
      • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2019- 2031, (US$ Bn & Bn Liters)
      • Market Size and Forecast, and Y-o-Y Growth, By Country/Region, 2019- 2031, (US$ Bn & Bn Liters)
        • GCC Countries
        • Israel
        • Rest of Middle East
  8. Competitive Landscape
    • Beam Suntory
      • Company Profiles
      • Company  Overview
      • Product Portfolio
      • Financial Performance
      • Recent Developments/Updates
      • Strategies
    • Brown-Forman
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Recent Developments/Updates
      • Strategies
    • Diageo
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Recent Developments/Updates
      • Strategies
    • Pernod Ricard
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Recent Developments/Updates
      • Strategies
    • William Grant & Sons
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Recent Developments/Updates
      • Strategies
    • Castle Brands
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Recent Developments/Updates
      • Strategies
  9. Section
    • References
    • Research Methodology
    • About us

*Browse 40 market data tables* and 25 figures* on "Global Irish Whiskey Market” – global forecast to 2031

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