Nail polish is a type of lacquer, which is used to decorate fingernails and toenails. Nail polishes are coatings applied to nails to provide a pleasing look and to supplement the nails. In order to make nail polish flexible, peeling, and strong, various chemicals such as solvents, film formers, resins, plasticizer, pigments, pearls, and other ingredients are added to the nail polish. It contains film-former such as cellulose acetate butyrate or nitrocellulose in order to make product hard and shiny when it dries.
Increasing awareness about grooming among consumers is fueling growth of the cosmetic industry, which in turn is driving the nail polish market growth. For instance, according to the U.S. Department of Commerce, International Trade Administration (ITA), in 2016, the Indian Beauty and Personal Care (BPC) industry was valued at US$ 8 billion, and it is expected to exhibit a CAGR of 5-6% in the period between 2017 and 2021.
Market Dynamics
Among product type, liquid segment held largest revenue share of 85.2% in global nail polish market in 2018. This trend is expected to continue further over the forecast period, owing to the wide availability of wide range of liquid nail polish in the global market. Moreover, rising number of beauty and nail salons is further expected to contribute to growth of global nail polish market in the near future. According to the U.S. Nails Magazine Statistics published in 2018, the number of nail salons operating in the U.S. increased from 48,930 salons in 2013 to 56,386 salons in 2017.
Among regions, in 2018, Asia Pacific held dominant position in the global nail polish market and contributed revenue share of 27.9%. The regional growth is driven by increasing population of working women along with growing cosmetics industry in the region. According to India Brand Equity Foundation (IBEF), Indian beauty, cosmetic, and grooming market was valued at US$ 6.5 Bn in 2016 and is expected to reach value of US$ 20 billion by the end of 2025.
Key features of the study:
- This report provides in-depth analysis of global nail polish market and provides market size (US$ Bn) and compound annual growth rate (CAGR %) for the forecast period (2019–2027), considering 2018 as the base year
- It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
- This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, regional outlook, and competitive strategy adopted by key players
- It profiles key players in the global nail polish market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments and strategies, and future plans
- Key companies covered as a part of this study include, Revlon, Inc., L'Oreal S.A. , Fiabila SAS, NARS Cosmetics, Inc., Essie Cosmetics, Ltd., Coty, Inc., American International Industries, Christian Dior SE, and Chanel S.A.
- Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, technology up-gradation, market expansion, and marketing tactics
- The global nail polish market report caters to various stakeholders in this industry including investors, suppliers, nail polish manufacturers, distributors, new entrants, and financial analysts
- Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global nail polish market
Detailed Segmentation:
- Global Nail Polish Market, By Product Type:
- Global Nail Polish Market, By End User:
- Global Nail Polish Market, By Distribution Channel:
- Hypermarkets and Supermarkets
- Specialty Stores
- Convenience Stores
- Online Channels
- Global Nail Polish Market, By Region:
- North America
- U.S.
- By Product Type:
- By End User:
- By Distribution Channel:
- Hypermarkets and Supermarkets
- Specialty Stores
- Convenience Stores
- Online Channels
- Canada
- By Product Type:
- By End User:
- By Distribution Channel:
- Hypermarkets and Supermarkets
- Specialty Stores
- Convenience Stores
- Online Channels
- Mexico
- By Product Type:
- By End User:
- By Distribution Channel:
- Hypermarkets and Supermarkets
- Specialty Stores
- Convenience Stores
- Online Channels
- South America
- Brazil
- By Product Type:
- By End User:
- By Distribution Channel:
- Hypermarkets and Supermarkets
- Specialty Stores
- Convenience Stores
- Online Channels
- Argentina
- By Product Type:
- By End User:
- By Distribution Channel:
- Hypermarkets and Supermarkets
- Specialty Stores
- Convenience Stores
- Online Channels
- Rest of South America
- By Product Type:
- By End User:
- By Distribution Channel:
- Hypermarkets and Supermarkets
- Specialty Stores
- Convenience Stores
- Online Channels
- Europe
- U.K.
- By Product Type:
- By End User:
- By Distribution Channel:
- Hypermarkets and Supermarkets
- Specialty Stores
- Convenience Stores
- Online Channels
- Germany
- By Product Type:
- By End User:
- By Distribution Channel:
- Hypermarkets and Supermarkets
- Specialty Stores
- Convenience Stores
- Online Channels
- France
- By Product Type:
- By End User:
- By Distribution Channel:
- Hypermarkets and Supermarkets
- Specialty Stores
- Convenience Stores
- Online Channels
- Italy
- By Product Type:
- By End User:
- By Distribution Channel:
- Hypermarkets and Supermarkets
- Specialty Stores
- Convenience Stores
- Online Channels
- Spain
- By Product Type:
- By End User:
- By Distribution Channel:
- Hypermarkets and Supermarkets
- Specialty Stores
- Convenience Stores
- Online Channels
- Russia
- By Product Type:
- By End User:
- By Distribution Channel:
- Hypermarkets and Supermarkets
- Specialty Stores
- Convenience Stores
- Online Channels
- Rest of Europe
- By Product Type:
- By End User:
- By Distribution Channel:
- Hypermarkets and Supermarkets
- Specialty Stores
- Convenience Stores
- Online Channels
- Asia Pacific
- China
- By Product Type:
- By End User:
- By Distribution Channel:
- Hypermarkets and Supermarkets
- Specialty Stores
- Convenience Stores
- Online Channels
- India
- By Product Type:
- By End User:
- By Distribution Channel:
- Hypermarkets and Supermarkets
- Specialty Stores
- Convenience Stores
- Online Channels
- Japan
- By Product Type:
- By End User:
- By Distribution Channel:
- Hypermarkets and Supermarkets
- Specialty Stores
- Convenience Stores
- Online Channels
- South Korea
- By Product Type:
- By End User:
- By Distribution Channel:
- Hypermarkets and Supermarkets
- Specialty Stores
- Convenience Stores
- Online Channels
- ASEAN
- By Product Type:
- By End User:
- By Distribution Channel:
- Hypermarkets and Supermarkets
- Specialty Stores
- Convenience Stores
- Online Channels
- Elastomers
- Rest of Asia Pacific
- By Product Type:
- By End User:
- By Distribution Channel:
- Hypermarkets and Supermarkets
- Specialty Stores
- Convenience Stores
- Online Channels
- Middle East & Africa
- Middle East
- By Product Type:
- By End User:
- By Distribution Channel:
- Hypermarkets and Supermarkets
- Specialty Stores
- Convenience Stores
- Online Channels
- Africa
- By Product Type:
- By End User:
- By Distribution Channel:
- Hypermarkets and Supermarkets
- Specialty Stores
- Convenience Stores
- Online Channels
- Company Profiles
- Revlon, Inc.*
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments
- Future Plans
- L'Oreal S.A.
- Fiabila SAS
- NARS Cosmetics, Inc.
- Essie Cosmetics, Ltd.
- Coty, Inc.
- American International Industries
- Christian Dior SE
- Chanel S.A.
“*” marked represents similar segmentation in other categories in the respective section.
