Smart TV also known as connected TV is a digital television with integrated internet and interactive smart features. Smart TV is a combination of computer and social TV which allows users to use all the features of smartphones or computers on these smart TVs. In addition to this, smart TVs consists hardware and connections along with a TV operating system (OS) and a graphical user interface (GUI). Moreover, smart TVs come up with both Ethernet connection and built-in Wi-Fi which eradicates the need for a separate set-top box (STB) in the market. Smart TVs provide several functions such as web browsing, video-on-demand (VOD), and video streaming from services such as YouTube & Netflix which increases the demand for smart TVs in the market.
Market Dynamics
Rapid technological advancements along with the digital transformation of the broadcasting industry are the major factors propelling the market growth during the forecast period. The rise in adoption of internet of things (IoT) has increased the demand of smart connected devices which uses UHD (ultra-high-definition) screens. For instance, according to Coherent Market Insight analysis, the number of IoT-connected devices is expected to reach 37.5 billion by 2028 from 11.2 billion in 2020 worldwide. The UHD TVs with 4k resolution deliver superior definition images, and availability in large screen sizes of more than 50 inches have created the lucrative opportunities for the market growth. For instance, in July, 2020, Shinco, a China based company which manufacturer air conditioner/heat pumps, TVs, DVD-Players, GPS, and washing machines has launched latest television, the S43UQLS 43-inch 4K HDR LED Smart TV in India. This smart TV consist purpose-built interface known as Uniwall UI which supports the official versions of a number of popular apps and streaming services includes Hotstar, Zee5, Sony Liv, Jio Cinema, and Alt Balaji. Thus, in turn, increases the demand of smart TVs in the market.
Key features of the study:
- This report provides in-depth analysis of the global smart TV market size (US$ Million) and compound annual growth rate (CAGR %) for the forecast period (2021– 2028), considering 2020 as the base year
- It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
- This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, regional outlook, and competitive strategies adopted by the leading market players
- It profiles leading players in the global smart TV market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, market capital, key developments, strategies, and future plans
- Companies covered as a part of this study include Samsung, Panasonic Corporation, LG Electronics, Inc., Apple, Inc., Sony Corporation, Koninklijke Philips N.V., Videocon Industries Limited, Haier Electronics Group Co, Ltd., TCL Corporation, Hisense Group, Sansui Electric Co., Ltd., Micromax Informatics, Sharp Corporation, VIZIO, Inc., Toshiba Corporation, Hitachi Ltd., Insignia Systems Inc., and Westinghouse Electric Corporation
- Insights from this report would allow marketers and management authorities of companies to make informed decisions regarding future product launches, product upgrades, market expansion, and marketing tactics
- The global smart TV market report caters to various stakeholders in this industry including investors, suppliers, managed service providers, third-party service providers, distributors, new entrants, and value-added resellers
- Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global smart TV market
Detailed Segmentation
- Global Smart TV Market, By Resolution Type:
- HD TV
- Full HD TV
- 4K UHD TV
- 8K TV
- Others
- Global Smart TV Market, By Screen Type:
- Global Smart TV Market, By Screen Size:
- Below 32 Inches
- 32 to 45 Inches
- 46 to 55 Inches
- 56 to 65 Inches
- Above 65 Inches
- Others
- Global Smart TV Market, By Screen Technology:
- LCD (Liquid Crystal Display)
- LED (Light Emitting Diode)
- OLED (Organic Light Emitting Diode)
- QLED (Quantum Dot Light Emitting Diode)
- Global Smart TV Market , By Distribution Channel:
- Global Smart TV Market , Application:
- Global Smart TV Market , By Region:
- North America
- By Resolution Type:
- HD TV
- Full HD TV
- 4K UHD TV
- 8K TV
- Others
- By Screen Type:
- By Screen Size:
- Below 32 Inches
- 32 to 45 Inches
- 46 to 55 Inches
- 56 to 65 Inches
- Above 65 Inches
- Others
- By Screen Technology:
- LCD (Liquid Crystal Display)
- LED (Light Emitting Diode)
- OLED (Organic Light Emitting Diode)
- QLED (Quantum Dot Light Emitting Diode)
- By Distribution Channel:
- By Application:
- By Country:
- Europe
- By Resolution Type:
- HD TV
- Full HD TV
- 4K UHD TV
- 8K TV
- Others
- By Screen Type:
- By Screen Size:
- Below 32 Inches
- 32 to 45 Inches
- 46 to 55 Inches
- 56 to 65 Inches
- Above 65 Inches
- Others
- By Screen Technology:
- LCD (Liquid Crystal Display)
- LED (Light Emitting Diode)
- OLED (Organic Light Emitting Diode)
- QLED (Quantum Dot Light Emitting Diode)
- By Distribution Channel:
- By Application:
- By Country:
- Germany
- U.K.
- France
- Italy
- Spain
- Russia
- Rest of Europe
- Asia Pacific
- By Resolution Type:
- HD TV
- Full HD TV
- 4K UHD TV
- 8K TV
- Others
- By Screen Type:
- By Screen Size:
- Below 32 Inches
- 32 to 45 Inches
- 46 to 55 Inches
- 56 to 65 Inches
- Above 65 Inches
- Others
- By Screen Technology:
- LCD (Liquid Crystal Display)
- LED (Light Emitting Diode)
- OLED (Organic Light Emitting Diode)
- QLED (Quantum Dot Light Emitting Diode)
- By Distribution Channel:
- By Application:
- By Country:
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Latin America
- By Resolution Type:
- HD TV
- Full HD TV
- 4K UHD TV
- 8K TV
- Others
- By Screen Type:
- By Screen Size:
- Below 32 Inches
- 32 to 45 Inches
- 46 to 55 Inches
- 56 to 65 Inches
- Above 65 Inches
- Others
- By Screen Technology:
- LCD (Liquid Crystal Display)
- LED (Light Emitting Diode)
- OLED (Organic Light Emitting Diode)
- QLED (Quantum Dot Light Emitting Diode)
- By Distribution Channel:
- By Application:
- By Country:
- Brazil
- Mexico
- Argentina
- Rest of Latin America
- Middle East and Africa
- By Resolution Type:
- HD TV
- Full HD TV
- 4K UHD TV
- 8K TV
- Others
- By Screen Type:
- By Screen Size:
- Below 32 Inches
- 32 to 45 Inches
- 46 to 55 Inches
- 56 to 65 Inches
- Above 65 Inches
- Others
- By Screen Technology:
- LCD (Liquid Crystal Display)
- LED (Light Emitting Diode)
- OLED (Organic Light Emitting Diode)
- QLED (Quantum Dot Light Emitting Diode)
- By Distribution Channel:
- By Application:
- By Country/Region:
- GCC Countries
- South Africa
- Rest of Middle East and Africa
- Company Profiles
-
- Samsung *
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/ Updates
- Panasonic Corporation
- LG Electronics, Inc.
- Apple, Inc.
- Sony Corporation
- Koninklijke Philips N.V.
- Videocon Industries Limited
- Haier Electronics Group Co, Ltd.
- TCL Corporation
- Hisense Group
- Sansui Electric Co., Ltd.
- Micromax Informatics
- Sharp Corporation
- VIZIO, Inc.
- Toshiba Corporation
- Hitachi Ltd.
- Insignia Systems Inc.
- Westinghouse Electric Corporation
“*” marked represents similar segmentation in other categories in the respective section.
