South East Asia Halal Skincare Market
As per Islamic law, halal denotes lawful and permissible, whereas haram means prohibited. According to Islamic law, the term halal-haram rule is a part of the entirely legal system. Halal is often associated with food. Moreover, halal skincare and cosmetics products are gaining traction and surging demand among 2.4 billion Muslim populations worldwide. Apart from the Muslim population, the non-Muslim population attributes these products with ethical consumerism and more stringent quality assurance standards. Halal skincare products should not contain ingredients derived from human body parts, predatory animals, insects, reptiles, pig, and blood. The demand for halal skincare and cosmetics products among consumers is surging, but the development of halal cosmetics and the assessment of their product performance are still in their infancy, as skincare and cosmetics production is still dominated by the non-halal sector globally.
Market Dynamics
Companies are showing keen interest in entering the market with new product ranges and trusted accreditations due to increasing demand for halal skincare products among consumers in South East Asia. For instance, Wipro Unza, a company headquartered in Singapore, offers its consumers a selection of halal brands such as Eversoft, Aitken, and Enchanteur, internationally. The popularity of Wipro Unza has allowed the company to service an estimated 258,000 retail stores across Southeast Asia. Furthermore, in April 2020, SAFI, one of Malaysia’s leading brands for halal cosmetics and skincare, partnered with Tealive, a Malaysia-based bubble tea chain, launched halal skincare four facial cleansers. The above factors are expected to offer lucrative growth opportunities for the South East Asia halal skincare market players.
Key features of the study:
Detailed Segmentation:
“*” marked represents similar segmentation in other categories in the respective section.
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