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Agar is a gelatin-like substance that is produced from the red-algae and is best known for the solidifying substrate of bacteriological culture media. It is also used for preserving meat and poultry products. Moreover, it also find its applications in cosmetics, medicine, and dentistry. Furthermore, they are also used as a clarifying agent in the production and brewing of wine and as a thickening agent in the production of pastries, ice-creams, salad dressings, and desserts.

The global agar market was valued at US$ 241.6 Mn in 2018 and is anticipated to reach US$ 379.1 Mn by the end of 2027, growing at a CAGR of 4.9% during the forecast period (2019 to 2027).

Drivers:

Rising awareness regarding the health benefits of agar as it has various minerals and vitamins such as contains iron, iodine, calcium, phosphorous, etc. is expected to serve as a prime driver factor to the market growth. Moreover, growing demand from the food and beverage industry as a thickening and stabilizing agent in various food products is expected to propel the market growth of agar.

The market growth can also be attributed to the rising demand for meat and poultry products where it is used as a preservative. Moreover, rising usage of agar as a substitute for gelatin due to its excellent diffusion property and clarity and less adhesiveness is further expected to foster the market growth of agar.

Figure 1. Global Agar Market Share, By Region, 2018

Agar  | Coherent Market Insights

Europe dominated the global agar market in 2018, accounting for 42.0% share in terms of revenue, followed by Asia Pacific and North America, respectively.

Market Restraints

The limited source of agar, as agar is derived from seaweed which is limited is a major factor expected to hinder the market growth of agar. Moreover, production and supply of agar are also limited across a certain region, which is also expected to curb the market growth of agar.

With the shortage of raw materials, various companies have stopped selling their agar products. For instance, in 2015, Thermo Fisher Scientific Inc. has stopped selling of bacteriological agar and technical agar until the next year, in order to maintain a supply of dehydrated culture media to customers. Therefore, this factor is also projected to hinder the market growth of agar.

Market Opportunities

Increasing application of agar in culture media and dentistry as a hydrocolloid impression material coupled with the growing demand from the pharmaceutical industry as it is used to produce suspensions, emulsions, capsules and suppositories in surgical lubricants is expected to offer enormous growth opportunity to the market of agar.

Agar is also used in the cosmetic industry where it is used as a key ingredient in the production of moisturizers and other skincare products. Therefore, rising usage of agar as a key ingredient in the production of cosmetic products such as soaps, lotions, lipsticks, ointments, creams, and others is also expected to propel the market growth of agar over the forecast timeframe.

Figure 2. Global Agar Market - Opportunity Analysis

Agar  | Coherent Market Insights

Market Trends/Key Takeaways

The rising trend of preferences for vegan food products coupled with the booming food and beverage industry is projected to propel the market growth of agar over the forecast period. Moreover, the growing demand for confectionery food products is also expected to foster the market growth of agar in the near future.

Rising adoption of a healthy lifestyle among consumers is another major expected to offer numerous growth opportunities to the market as agar is ideal for the consumer who wants to reduce weight and maintaining good health. Moreover, it is low in saturated fat and cholesterol level, which is also expected to boost market growth over the forecast timeframe.

Figure 3. Global Agar Market Share, By Application, 2018

Agar  | Coherent Market Insights

Competitive Section:

Company Profiles

Major players active in the market are New Zealand Manuka Group, Hispanagar, Acroyali Holdings Qingdao Co., Ltd., Industrias Roko, S.A., Neogen, Merck Group, Agarindo Bogatama, Setexam, and Norevo GmbH.

Few Recent Developments

  1. Agarmex

Strategy:

  • The company is engaged in offering customized products and is also involved in continuous research and development activities for developing products in accordance with client requirements
  • Presently, Agarmex is mainly operating in regions such as North America, Latin America, and Europe. However, the company is focusing on expanding consumer base in other regions. As a result, Agarmex enters into strategic agreements with international distributors for the proper distribution of its products.
  1. New Zealand Manuka Group

Strategy:

  • Company is majorly focused on research & development work, which helps to leverage emerging opportunities
    • One of the key examples of its recent development is use of agar in some other types of products include oil, which it offers under brandname MBTK Oil (Manuka oil Beta TriKetones)
  • The company’s primary target is the bacteriological segment, and in order to cater to rising demands from this end-use segment, the company offers products such as low, medium, and high quality of bacteriological agar gels.

Agar are natural product extracted from algae of Gracilaria and Powderidium. It is available in different forms such as granules, strips, and powder. Agar find its applications in food & beverages, bacteriological, technical including cosmetology and medical applications. In food & beverage applications it is used for bakery, confectionery, dairy, dietic products, poultry products, sauces, creams & dressing, and others.

Market Dynamics

Based on application, food & beverages application accounted for the largest market share in terms of revenue and contributed for 84.0% in 2018. The segment growth is majorly driven by the rising demand for food along with increasing application of agar in food products. Whereas, technical applications segment is projected to record fastest growth in terms of revenue over the forecast period (2019 to 2027).

On the basis of region, Europe accounted for the largest revenue share in 2018 and contributed for the revenue share of 42.0% in 2018, followed by Asia Pacific and North America. Furthermore, Asia Pacific is anticipated to record fastest growth during 2019 to 2027, attributing to rising application of agar in pharmaceutical, confectionery, dairy, and dentistry industry along with growth of these industries in the region.

Key features of the study:

  • This report provides in-depth analysis of Agar and provides market size (US$ Million and Kilo Tons) and cumulative annual growth rate (CAGR %) for the forecast period (2019 – 2027), considering 2018 as the base year
  • It elucidates potential revenue opportunity across different segments and explains attractive investment proposition matrix for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, regional outlook, and competitive strategy adopted by the leading players
  • It profiles leading players in the global Agar market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments and strategies, and future plans
  • Key companies covered as a part of this study include Hispanagar, Merck Group, New Zealand Manuka Group, Acroyali Holdings Qingdao Co., Ltd., Neogen, Industrias Roko, S.A., Setexam, Agarindo Bogatama, and Norevo GmbH
  • Insights from this report would allow marketers and the management authorities of the companies to make informed decision regarding their future product launches, technology up gradation, market expansion, and marketing tactics
  • The global Agar market report caters to various stakeholders in this industry including investors, suppliers, Agar manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through the various strategy matrices used in analyzing the Agar market

Detailed Segmentation:

  • Global Agar Market, By Form:
    • Strips
    • Powder
  • Global Agar Market, By Application:
    • Food & Beverages
      • Bakery
      • Confectionery
      • Dairy
      • Canned Meat/ Poultry Products
      • Beverages
      • Sauces, Creams & Dressings
      • Dietic Products
      • Others
    • Bacteriological
      • Culture Media
      • Microbiology
    • Technical Applications
      • Cosmetology
      • Medical Application
    • Others
  • Global Agar Market, By Geography:
    • North America
      • U.S.
        • By Form
          • Strips
          • Powder
        • By Application
          • Food & Beverages
            • Bakery
            • Confectionery
            • Dairy
            • Canned Meat/ Poultry Products
            • Beverages
            • Sauces, Creams & Dressings
            • Dietic Products
            • Others
          • Bacteriological
            • Culture Media
            • Microbiology
          • Technical Applications
            • Cosmetology
            • Medical Application
          • Others
    • Latin America
      • Mexico
        • By Form
          • Strips
          • Powder
        • By Application
          • Food & Beverages
            • Bakery
            • Confectionery
            • Dairy
            • Canned Meat/ Poultry Products
            • Beverages
            • Sauces, Creams & Dressings
            • Dietic Products
            • Others
          • Bacteriological
            • Culture Media
            • Microbiology
          • Technical Applications
            • Cosmetology
            • Medical Application
          • Others
      • Brazil
        • By Form
          • Strips
          • Powder
        • By Application
          • Food & Beverages
            • Bakery
            • Confectionery
            • Dairy
            • Canned Meat/ Poultry Products
            • Beverages
            • Sauces, Creams & Dressings
            • Dietic Products
            • Others
          • Bacteriological
            • Culture Media
            • Microbiology
          • Technical Applications
            • Cosmetology
            • Medical Application
          • Others
      • Argentina
        • By Form
          • Strips
          • Powder
        • By Application
          • Food & Beverages
            • Bakery
            • Confectionery
            • Dairy
            • Canned Meat/ Poultry Products
            • Beverages
            • Sauces, Creams & Dressings
            • Dietic Products
            • Others
          • Bacteriological
            • Culture Media
            • Microbiology
          • Technical Applications
            • Cosmetology
            • Medical Application
          • Others
      • Rest of Latin America
        • By Form
          • Strips
          • Powder
        • By Application
          • Food & Beverages
            • Bakery
            • Confectionery
            • Dairy
            • Canned Meat/ Poultry Products
            • Beverages
            • Sauces, Creams & Dressings
            • Dietic Products
            • Others
          • Bacteriological
            • Culture Media
            • Microbiology
          • Technical Applications
            • Cosmetology
            • Medical Application
          • Others
    • Europe
      • EU 5
        • By Form
          • Strips
          • Powder
        • By Application
          • Food & Beverages
            • Bakery
            • Confectionery
            • Dairy
            • Canned Meat/ Poultry Products
            • Beverages
            • Sauces, Creams & Dressings
            • Dietic Products
            • Others
          • Bacteriological
            • Culture Media
            • Microbiology
          • Technical Applications
            • Cosmetology
            • Medical Application
          • Others
      • Benelux
        • By Form
          • Strips
          • Powder
        • By Application
          • Food & Beverages
            • Bakery
            • Confectionery
            • Dairy
            • Canned Meat/ Poultry Products
            • Beverages
            • Sauces, Creams & Dressings
            • Dietic Products
            • Others
          • Bacteriological
            • Culture Media
            • Microbiology
          • Technical Applications
            • Cosmetology
            • Medical Application
          • Others
      • Nordic
        • By Form
          • Strips
          • Powder
        • By Application
          • Food & Beverages
            • Bakery
            • Confectionery
            • Dairy
            • Canned Meat/ Poultry Products
            • Beverages
            • Sauces, Creams & Dressings
            • Dietic Products
            • Others
          • Bacteriological
            • Culture Media
            • Microbiology
          • Technical Applications
            • Cosmetology
            • Medical Application
          • Others
      • Russia
        • By Form
          • Strips
          • Powder
        • By Application
          • Food & Beverages
            • Bakery
            • Confectionery
            • Dairy
            • Canned Meat/ Poultry Products
            • Beverages
            • Sauces, Creams & Dressings
            • Dietic Products
            • Others
          • Bacteriological
            • Culture Media
            • Microbiology
          • Technical Applications
            • Cosmetology
            • Medical Application
          • Others
      • Ukraine
        • By Form
          • Strips
          • Powder
        • By Application
          • Food & Beverages
            • Bakery
            • Confectionery
            • Dairy
            • Canned Meat/ Poultry Products
            • Beverages
            • Sauces, Creams & Dressings
            • Dietic Products
            • Others
          • Bacteriological
            • Culture Media
            • Microbiology
          • Technical Applications
            • Cosmetology
            • Medical Application
          • Others
      • Poland
        • By Form
          • Strips
          • Powder
        • By Application
          • Food & Beverages
            • Bakery
            • Confectionery
            • Dairy
            • Canned Meat/ Poultry Products
            • Beverages
            • Sauces, Creams & Dressings
            • Dietic Products
            • Others
          • Bacteriological
            • Culture Media
            • Microbiology
          • Technical Applications
            • Cosmetology
            • Medical Application
          • Others
      • Rest of Europe
        • By Form
          • Strips
          • Powder
        • By Application
          • Food & Beverages
            • Bakery
            • Confectionery
            • Dairy
            • Canned Meat/ Poultry Products
            • Beverages
            • Sauces, Creams & Dressings
            • Dietic Products
            • Others
          • Bacteriological
            • Culture Media
            • Microbiology
          • Technical Applications
            • Cosmetology
            • Medical Application
          • Others
    • Asia Pacific
      • China
        • By Form
          • Strips
          • Powder
        • By Application
          • Food & Beverages
            • Bakery
            • Confectionery
            • Dairy
            • Canned Meat/ Poultry Products
            • Beverages
            • Sauces, Creams & Dressings
            • Dietic Products
            • Others
          • Bacteriological
            • Culture Media
            • Microbiology
          • Technical Applications
            • Cosmetology
            • Medical Application
          • Others
      • India
        • By Form
          • Strips
          • Powder
        • By Application
          • Food & Beverages
            • Bakery
            • Confectionery
            • Dairy
            • Canned Meat/ Poultry Products
            • Beverages
            • Sauces, Creams & Dressings
            • Dietic Products
            • Others
          • Bacteriological
            • Culture Media
            • Microbiology
          • Technical Applications
            • Cosmetology
            • Medical Application
          • Others
      • Japan
        • By Form
          • Strips
          • Powder
        • By Application
          • Food & Beverages
            • Bakery
            • Confectionery
            • Dairy
            • Canned Meat/ Poultry Products
            • Beverages
            • Sauces, Creams & Dressings
            • Dietic Products
            • Others
          • Bacteriological
            • Culture Media
            • Microbiology
          • Technical Applications
            • Cosmetology
            • Medical Application
          • Others
      • ASEAN
        • By Form
          • Strips
          • Powder
        • By Application
          • Food & Beverages
            • Bakery
            • Confectionery
            • Dairy
            • Canned Meat/ Poultry Products
            • Beverages
            • Sauces, Creams & Dressings
            • Dietic Products
            • Others
          • Bacteriological
            • Culture Media
            • Microbiology
          • Technical Applications
            • Cosmetology
            • Medical Application
          • Others
      • OCEANIA
        • By Form
          • Strips
          • Powder
        • By Application
          • Food & Beverages
            • Bakery
            • Confectionery
            • Dairy
            • Canned Meat/ Poultry Products
            • Beverages
            • Sauces, Creams & Dressings
            • Dietic Products
            • Others
          • Bacteriological
            • Culture Media
            • Microbiology
          • Technical Applications
            • Cosmetology
            • Medical Application
          • Others
      • Rest of Asia Pacific
        • By Form
          • Strips
          • Powder
        • By Application
          • Food & Beverages
            • Bakery
            • Confectionery
            • Dairy
            • Canned Meat/ Poultry Products
            • Beverages
            • Sauces, Creams & Dressings
            • Dietic Products
            • Others
          • Bacteriological
            • Culture Media
            • Microbiology
          • Technical Applications
            • Cosmetology
            • Medical Application
          • Others
    • Middle East & Africa
      • Turkey
        • By Form
          • Strips
          • Powder
        • By Application
          • Food & Beverages
            • Bakery
            • Confectionery
            • Dairy
            • Canned Meat/ Poultry Products
            • Beverages
            • Sauces, Creams & Dressings
            • Dietic Products
            • Others
          • Bacteriological
            • Culture Media
            • Microbiology
          • Technical Applications
            • Cosmetology
            • Medical Application
          • Others
      • GCC
        • By Form
          • Strips
          • Powder
        • By Application
          • Food & Beverages
            • Bakery
            • Confectionery
            • Dairy
            • Canned Meat/ Poultry Products
            • Beverages
            • Sauces, Creams & Dressings
            • Dietic Products
            • Others
          • Bacteriological
            • Culture Media
            • Microbiology
          • Technical Applications
            • Cosmetology
            • Medical Application
          • Others
      • South Africa
        • By Form
          • Strips
          • Powder
        • By Application
          • Food & Beverages
            • Bakery
            • Confectionery
            • Dairy
            • Canned Meat/ Poultry Products
            • Beverages
            • Sauces, Creams & Dressings
            • Dietic Products
            • Others
          • Bacteriological
            • Culture Media
            • Microbiology
          • Technical Applications
            • Cosmetology
            • Medical Application
          • Others
      • Rest of Middle East & Africa
        • By Form
          • Strips
          • Powder
        • By Application
          • Food & Beverages
            • Bakery
            • Confectionery
            • Dairy
            • Canned Meat/ Poultry Products
            • Beverages
            • Sauces, Creams & Dressings
            • Dietic Products
            • Others
          • Bacteriological
            • Culture Media
            • Microbiology
          • Technical Applications
            • Cosmetology
            • Medical Application
          • Others
  • Company Profiles
    • New Zealand Manuka Group*
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Key Strategies
      • Recent Developments
      • Future Plans
    • Hispanagar
    • Acroyali Holdings Qingdao Co., Ltd.
    • Industrias Roko, S.A.
    • Neogen
    • Merck Group
    • Agarindo Bogatama
    • Setexam
    • Norevo GmbH

 “*” marked represents similar segmentation in other categories in the respective section.

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