Airless packaging is a non-pressurized high-quality packaging system that helps to prevent oxidation, increase shelf life, offer precise dosage, and avoid cross-contamination. Airless packaging system offers precise dosage each time when it is used even formula that has higher viscosity. It comes under a variety of designed and packaging forms such as fluids, gels, creams, and pastes with the dispensing system that provide low wastage and prevent the backflow of air in the system. Personal care, healthcare, homecare, and food & beverages are some of the major end-user of airless packaging.
The global airless packaging market is projected to reach around US$ 7.4 billion by the end of 2027, in terms of revenue, growing at CAGR of 5.6% during the forecast period (2019-2027).
Rising demand for the extended shelf life of products especially in the food & beverages and personal care industries is estimated to augment the market growth of airless packaging. Many cosmetic brand owners’ are shifting from the conventional form of packaging to packaging solutions, which increases product shelf life as airless pump dispensing system preserve the products by preventing oxidation. Hence, increasing demand for the extended shelf life of the product is accelerating market growth.
The rising focus of manufacturers on zero or minimal wastage of products is projected to augment the market growth of airless packaging. Airless packaging offer consumers to utilize the product up to the last drop and prevent product wastage as airless packaging has the dispensing system inside that provides no wastage. Moreover, the user can also take out excess liquid for reducing wastage. Therefore, the rising focus of manufacture over zero or minimal wastage product is anticipated to stimulate market growth.
On basis of the region, Europe dominated the global airless packaging market in 2018, accounting for 54.8% share in terms of volume, followed by North America and Asia Pacific, respectively.
Figure 1. Global Airless Packaging Market, Revenue Share (%), By Region, 2018
Differentiating value propositions of product is difficult which is expected to hinder the market growth of airless packaging. Moreover, increasing strict regulation regarding the usage of plastic packaging especially in Europe due to growing concerns over negative impact of plastic on the environment is further anticipated to restrict the market growth of airless packaging.
High cost of packaging machinery as the initial cost of airless packaging machines is approximately US$ 3 billion is expected to hinder the market growth of airless packaging. Also, the cost of packing material, which comes in rolls or bags, may increase the overall cost of the packaging system. Therefore, the high cost of the packaging machinery is projected to augment the market growth of airless packaging over the forecast timeframe.
Growing demand for an organic skincare product is expected to offer potential growth opportunities to the market of airless packaging over the forecast period. According to the 2019 Organic Industry Survey, the U.S. organic market in 2018 broke through the US$ 50 billion mark for the first time, with sales hitting a record US$ 52.5 billion, up 6.3% from 2017. Therefore, the rising demand for organic the cosmetic product is expected to augment the market growth of airless packaging over the forecast timeframe.
Growing demand for premium luxury packaging of cosmetics is gaining popularity among the consumer as manufacturers are continuously launching various luxury cosmetic products with airless packaging product is expected to propel the market growth of airless packaging. Moreover, rising per-capita disposable income and the growth of the aging- and the beauty-conscious population is further expected to augment the demand for luxury and premium packaging, this is, in turn, accelerating the market growth of airless packaging.
Figure 2. Global Airless Packaging Market– Opportunity Analysis
Shifting preferences of manufacturer from rigid to flexible airless packaging due to excellent properties such as exceptional barrier properties, extending product shelf life, convenience at use, and flexibility, and softness is projected to propel the market growth of airless packaging. Moreover, the cost of airless packaging is lower cost as compared to rigid airless packaging is another major reason augmenting the market growth of flexible airless packaging.
The rising number of acquisitions and mergers by the manufacturer in the market is expected to accelerate the market growth of airless packaging over the forecast period. For instance, in February 2020, AptarGroup has announced plans to acquire premium airless and color cosmetics packaging company Fusion Packaging (FusionPKG). Growing adoption of such a strategy among players will favor the market growth of airless packaging over the forecast period.
Figure 3. Global Airless Packaging Market, Revenue Share (%), By Application, in 2018
On the basis of material type, in 2018, plastics segment has accounted the largest market share of 75.2% in terms of value, followed by glass and others respectively.
Key players operating in global airless packaging market are Aptar Group, Inc., Albéa Beauty Holdings S.A., LUMSON SPA, HCP Packaging, Quadpack Industries, Libo Cosmetics Company, Ltd., Fusion Packaging, WestRock, and ABC Packaging Ltd.
Few Recent Developments
Aptar Group, Inc.
Albéa Beauty Holdings S.A.
In July 2016, Albea and L’Oreal co-invented the first barrier laminate tube for at-home permanent hair color
Airless Packaging are non-pressurized dispensing systems that avoid wastage by evacuating almost 95% of the product and these dispensing systems are reliable, portable and user friendly. Dispensing is a process that combines mechanically-activated pump containers. Airless packaging finds its application in packaging of personal care products and home care products.
The global airless packaging market has witnessed significant growth in recent past year, owing to the rising demand for premium luxury packages for cosmetic products among consumer. Based on end-use, global airless packaging market is bifurcated in personal care, home care, healthcare and others. The major application of airless packaging is personal care segment across the world, owing to the rising demand for personal care products such as skin care, hair care and body care products among consumers. This factor is estimated to foster the market growth in forecast timeframe.
Based on dispenser type, the global airless packaging market is divided into pumps, glass and others. Among these segments, dispenser pumps are widely used in personal care products. Pump dispenser dominated the global airless packaging market in 2018, owing to the growing demand for user friendly and portable cosmetic products among consumers. This scenario is expected to boost the market growth of global airless packaging market in forecast period.
Furthermore, Europe dominated the global airless packaging market in 2018, owing to the growing population and rising demand for personal care products among consumers from this region. As a result, this scenario is estimated to foster the growth of global airless packaging market in forecast period.
Key features of the study:
“*” marked represents similar segmentation in other categories in the respective section