ASEAN FOLDING CARTONS MARKET ANALYSIS

ASEAN Folding Cartons Market was valued at US$ 4.46 Bn in 2022 and is expected to exhibit a CAGR of 9.3% , in terms of revenue, over the forecast period (2023-2030) to reach US$ 9.12 Bn by 2030. A folding carton is a paper-based box that serves as an exterior container for a product or item. Cereal   is one of the example it is stored in flexible packaging to keep its contents, and a folding carton box contains and protects the cereal. The material used is one of the most important aspects of folding carton design. The most popular is paperboard, which comes in a variety of thicknesses and grades depending on the product. Folding cartons include cereal boxes, pizza boxes, and cough syrup boxes, where a single sheet of paper has been folded to form the top, sides, and bottom. Corrugated boxes, also known as shipping boxes, corrugated fiberboard, and combination boxes, are the most common carton boxes.

ASEAN Folding Cartons Market - Impact of Coronavirus (COVID-19) Pandemic

The COVID-19 pandemic has affected all industries including automotive, chemicals, logistics, and oil & gas among others. It has a severe impact on the packaging industry as well. Measures such as lockdowns, and cease in economic activities have reduced the discretionary spending of a consumer, which has in turn impacted the sales of luxury goods, chemicals, apparel, and other non-essential goods. These factors have hampered the demand for folding cartons in the ASEAN regions. However, demand for folding cartons in the ASEAN countries is expected to witness a surge in demand once the situation starts to normalize.

ASEAN Folding Cartons Market: Growth Drivers

Rise in demand for packaged and takeaway food products

Growing demand for packaged and takeaway food products across ASEAN countries is primarily fueling the market growth of folding cartons. Growth in the food & beverage industry due to increasing consumer spending on food products coupled with the rising consumption of processed food products are further expected to augment the market growth of folding cartons over the forecast timeframe. For instance, the Associated Chambers of Commerce and Industry of India (ASSOCHAM) with the support of the Ministry of Commerce & Industry, Government of India organized the “India-ASEAN Food, Beverages & Packaging Virtual Expo” from March 17-19, 2021. The Indian Business Community from the Food, Beverages & Packaging segments will connect with buyers and importers in the ASEAN Region.

International trading across the ASEAN region and subsequent expansion of business networks

An increase in international trading across the ASEAN region and subsequent expansion of business networks which has increased the distribution network is expected to drive the market growth of folding cartons. The growing need for bulk storage and transportation around the globe is also creating demand for folding cartons. Moreover, the increasing establishment of new warehouses due to growth in the manufacturing companies is further anticipated to fuel the market growth of the ASEAN folding cartons. For instance, according to invest India, National Investment Promotion & Facilitation Agency, Merchandise trade between India and ASEAN countries risen upto to US$ 110.40 Bn during the period 2021-22.

ASEAN Folding Cartons Market: Market Restraints

Availability of better and cheap packaging solutions

The availability of better and cheap packaging solutions such as flexible plastic packaging and rigid boxes which are also highly flexible is expected to hinder the market growth of folding cartons. A corrugated board is one of the most adaptable packaging materials. It is adaptable to practically any shape and can cover a broad range of objects, from little, fragile things to huge, heavy items. It can be made with excellent crush resistance, high-quality printing, or a reduced profile to save space. To give protective padding to sensitive objects without affecting print quality, the thinner corrugated board can be utilized as an alternative to folding cartons. One of the reasons corrugated packaging is so adaptable is because of the arc-shaped flutes.

ASEAN Folding Cartons Market: Market Segmentation

By end-use, ASEAN Folding Cartons market is dominated by the food & beverage segment, which was valued at US$ 4.46 Bn in 2022 and is forecast to reach a value of US$ 9.12 Bn by 2030 at a CAGR of 9.3% between 2023 and 2030. As the trend towards health consciousness rises, the packaging industry is on the search for novel food and beverage packaging materials. These materials are said to provide antimicrobial properties as well as mechanical toughness, allowing the product to last longer. This is expected to boost packaged food consumption as well as the country's usage of packaging materials.

Figure 1. ASEAN Folding Cartons Market, Revenue Share (%), By End-use, in 2022

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ASEAN Folding Cartons Market: Regional Analysis

Indonesia dominated the ASEAN Folding Cartons market in 2022, accounting for a 32.2% share in terms of value, followed by Thailand and Malaysia, respectively. According to Australia's Department of Agriculture and Water Resources, China is constrained by its limited and degraded agricultural resources, raising concerns about the country's capacity to meet expanding demand for food supply from domestic production. As a result, the government must look for alternatives, such as importing food, which would demand environmentally friendly packaging that would protect the product from injury and deterioration. As a result, the region's packaging sector would profit.

Figure 2. ASEAN Folding Cartons Market, Revenue Share (%), By Country, 2022

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Market Trends/Key Takeaways

The single-serving pack is one of the growing trends in the market due to the tendency to opt for a trial pack before buying the large pack for daily use is expected to augment the market growth. Increasing adoption of folding cartons by healthcare and pharma companies for shipping medicine and medical product is the ASEAN region is further expected to foster market growth.

A growing number of the working population is driving demand for cosmetics and personal care products due to the growing fashion trend. This is expanding the cosmetic and personal care industry thereby fueling the market growth of ASEAN folding cartons. Increasing disposable income is driving demand for various consumers’ products around the globe which is further expected to propel the market growth of the ASEAN folding cartons over the forecast period.

ASEAN Folding Cartons Market: Recent Developments

• On September 30, 2021, AR Packaging Group AB launches a fully recyclable fiber tray for high-barrier applications to reduce plastics. It’s a fiber-based tray concept intended for modified atmosphere packaging of ready meals and other chilled foods.
• On May 3, 2022, Graphic Packaging International acquisition of AR Packaging. The benefit of this acquisition is to deliver ongoing customer benefits.
• On April 27, 2023, Huhtamaki launched sustainable flexible packaging innovation. The technology provides a unique combination of best-in-class protection, full recyclability, and affordability. Its innovative and sustainable flexible packaging, in Paper, PE, and PP Retort, is transformational and meets the demands of both its customers and their consumers.

ASEAN Folding Cartons Market: Key Companies

Major players operating in the ASEAN Folding Cartons market include AR Packaging Group AB, HUHTAMAKI GROUP, Mayr-Melnhof Karton Gesellschaft M.b.h., International Paper, DS Smith PLC, Amcor Limited, Rengo Co., Ltd., Pactiv As.

*Definition: Folding cartons are popular packaging materials that are used to package bulk materials. They are widely used in the retail packaging industry. They provide safety and easy handling of the product during transportation. They are produced from paper boards that are cut, laminated, folded, and glued into a box shape.