Market Overview
The recent past has witnessed a transition in conventional teaching methods with a smooth and flexible learning process. Educational institutes are actively adopting cutting edge teaching methods including projectors, smart notebooks, whiteboards, etc. There has been coordination among software innovators, hardware providers, and educational material providers. Furthermore, smart education and learning are not bounded by a number of hours, attendance, and location. In layman’s terms, smart learning and education refer to focusing on the applications of mobile instruments and emphasizing on mobility of learners. Although the Smart Education and Learning market is in a nascent stage, developed countries, as well as emerging economies, have started adopting the novel techniques of education and learning actively.
The ASEAN smart education and learning market was valued for US$ 73,787.2 Mn in 2019 is expected to exhibit a CAGR of 21.7% during the forecast period.
Market Dynamics- Drivers
Various governments across ASEAN are focused on engaging in digitization efforts in schools and other educational institutions. Apart from installations of broadband facilities, the government is supporting educational institutions to offer e-learning courses. For instance, an initiative by the Singapore government called FutureSchools@Singapore is providing high-end technology and digital content to schools. The Malaysian government launched an online learning portal called Malaysia Education Online (MEdO) with the aim of delivering a significant portion of courses online. Thus, these factors are expected to drive growth of the ASEAN Smart Education and Learning market in the near future.
The ASEAN Economic Community (AEC) chose its official working language such as English, in order to boost the competitiveness of ASEAN countries in other regional markets through effective communication and services. Since there is a low degree of English language skills in the ASEAN region, e-learning facilities have witnessed significant demand in the region. Moreover, English communication skills are in high demand from private companies and government facilities in the region. Therefore, launch of AEC is expected to support the market growth over the forecast period.
Smartphones are increasingly used as a substitute for computers, owing to ease of use and convenience during travel. The availability of e-learning applications in smartphones is aiding in growth of the ASEAN smart learning & education market.
Indonesia country dominated the ASEAN smart education and learning market in 2019, accounting for 33.3% share in terms of value, followed by Vietnam and Thailand respectively
Source: Coherent Market Insights
Market Dynamics- Restraints
The availability of several online courses and e-learning tools has led to confusion among consumers regarding the selection of the right course and platform. Furthermore, a vast number of consumers are unaware of which courses will offer them more benefits in terms of job opportunities and value. Since the majority of courses are undertaken for professional benefits, consumers need to be aware of the career implications the courses will leave on them. Thus, these factors are expected to restrain the ASEAN Smart Education and Learning market growth in the near future.
The deployment of smart stools, hardware, and e-learning tools require significant investment from educational institutions. Since majority of tools involve state-of-the-art technology, they come at a high price that might not be affordable for all institutions. Furthermore, equipment such as smart tables, digital notebooks, whiteboards, and smart boards are expensive to procure both from the student’s standpoint as well as the institution’s perspective and therefore hinders growth of the Smart Education and Learning market.
Market Opportunities
Companies such as Google Inc., Sensavis Inc., Immersive VR Education Ltd., and Discovery Communications, Inc. entering into the field of virtual reality in education. Classrooms with 3D learning environments and virtual reality offer more realistic and effective learning experiences for students. Moreover, these technologies are an excellent alternatives for television and online videos and are expected to encourage primary school students to develop a more precise and practical knowledge base.
Rampant growth in the IT and communication industry has opened new ways to education in cost-effective and convenient ways. Cloud computing has introduced new avenues for educational institutions to teach and engage students. Educational institutions are expected to take advantage of cloud computing, in order to lower their initial capital expenditures, protect data, and reduce administration costs. Moreover, cloud-based applications and software are expected to deliver more engaging levels of education in terms of education sharing facilities and workgroup learning platforms.
Source: Coherent Market Insights
Market Trends
Reputed international universities such as Harvard University, Massachusetts Institute of Technology, Georgetown University and Boston University are offering online courses open to the general public free of cost. Moreover, technology giants such as Google Inc., Microsoft Corporation, and Facebook Inc. are offering free of cost courses. Some of these courses are certificate and degree courses, which can help professionals in their careers. Moreover, these courses have witnessed significant demand among fresh graduates and professionals since they are free of costs. This trend is expected to continue during the forecast period.
There has been a high demand for English learning tools and solutions in ASEAN region, owing to the launch of the AEC. Several language applications for smartphones and distance learning courses in linguistics are in high demand in the ASEAN countries among government and private agency employees alike. Furthermore, the demand for English language fluency is growing among ASEAN countries since more and more employment opportunities are available for English-proficient candidates.
Regulations
In July 2014, Microsoft Corporation and Intel Corporation in collaboration with the Myanmar government announced the initiative to develop a national electronic education in the country in order to help improve computer literacy.
Segment Information:
In ASEAN smart education and learning market, by delivery model segment, desktop/mobile-based sub segment dominated the ASEAN market in 2019, accounting for 67.4% share in terms of value.
Source: Coherent Market Insights
Competitive Section
Key players operating in the ASEAN Smart Education and Learning market are Adobe Systems Incorporated, Unit4 N.V., Blackboard Inc., Extramarks Education Pvt. Ltd., Educomp Solutions Ltd., Saba Software, Inc., Scholastic Corporation, NIIT Ltd., Cisco Systems Inc., and Smart Technologies, Inc.
Key Developments
Smart education and learning is allows students to learn desired courses in a convenient and smart manner. Smart education and learning provides flexibility in learning process and replaces the traditional classroom teaching methods. Many institutions are actively adopting high-tech teaching methods including projectors, smart notebooks, whiteboards, etc., in order to make learning easy and convenient. There has been coordination among software innovators, hardware providers, and educational material providers to provide education in a better way. Smart education and learning are not bounded by a number of hours, attendance, and location. Thus, in turn, advancement in the information technology is increasing the demand of this market.
Market Dynamics
Rising adoption of smartphones is the major factor driving the ASEAN smart education and learning market growth over the forecast period. Smartphones are increasingly used as a substitute for computers, owing to ease of use and convenience during travel. The availability of e-learning applications in smartphones is aiding in growth of the ASEAN smart learning & education market. Adoption of e-learning increases the productivity and cost for trained employee in the traditional learning methods. Most of the educational institutions are shifting to the new smart education and learning method due to rising demand for smart devices and digital education across the world.
Proactive government initiatives in the developing markets to promote e-learning also driving growth of the ASEAN smart education and learning market. Governments across ASEAN are focused on engaging in digitization efforts in schools and other educational institutions. Apart from installations of broadband facilities, the government is supporting educational institutions to offer e-learning courses. For instance, an initiative by the Singapore government called FutureSchools@Singapore is providing high-end technology and digital content to schools. The Malaysian government launched an online learning portal called Malaysia Education Online (MEdO) with the aim of delivering a significant portion of courses online. Thus, these factors are expected to drive growth of the ASEAN smart education and learning market in the forecast period.
Market Taxonomy
This report segments the ASEAN smart education and learning market on the basis of by delivery model, by end-use and by country. On the basis of delivery model, the ASEAN smart education and learning market is segmented into classroom-based, desktop/ mobile-based and simulation-based. On the basis of end-use, ASEAN smart education and learning market is segmented into higher education, transnational education, technical vocation & technical, education (TVET), language training (English), early childcare & pre-school, continual professional development, qualifications, and assessment & standards. On the basis of country, ASEAN smart education and learning market is segmented into Malaysia, Indonesia, Philippines, Vietnam, Singapore, Thailand and Rest of ASEAN (Cambodia, Laos, Burma & Brunei).
Key features of the study:
Detailed Segmentation:
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