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Communications platform as a service (CPaaS) offers application developers a cloud-based middleware on which they can develop, run and distribute communications software. The platform offers application programming interface (APIs) that simplify integration of communications capabilities (for example, voice, messaging, and video) into any app, service or business process.

Asia Pacific communication platform as a service (CPaaS) market is expected to witness significant growth during the forecast period (2021–2028). Low cost of ownership of cloud-based communication platform and rising adoption of pay-as-you-go cloud business models are some of the factors that are expected to drive the market growth. CPaaS is a cloud-based platform that helps customers by offering API-driven communications and micro services to their real-time application processes. CPaaS can be integrated in various applications without utilizing backend infrastructure and interfaces, owing to which there are no upfront hardware (IT infrastructure) or software costs involved at the time of implementation of CPaaS. Moreover, CPaaS allows customers to develop communication features in existing on-premise communication systems such as telephony or media servers, thereby allowing customers to add new cloud-based functionality. In addition, CPaaS pricing is also available with pay per use structure, which is affordable for small scale and micro industries. All these factors are expected to drive growth of the Asia Pacific CPaaS market.

Asia Pacific Communication Platform as a Service (CPaaS) Market - Impact of Coronavirus (Covid-19) Pandemic

COVID-19 has significantly disrupted almost all the industries including infrastructure, transportation, oil and gas, manufacturing, and others. To combat COVID-19 pandemic, most of the countries had implemented lockdown restrictions, which are now being eased slowly on phase-wise and industry-wide basis. Furthermore, many companies are providing work-from-home option to employees to constrain the spread of coronavirus. The COVID-19 outbreak resulted in rise in the number of remote devices accessing the enterprise network infrastructure. The increase in work-from-home trends has enabled enterprises to deploy communication platform as a service solutions during the pandemic. The recent COVID-19 pandemic impacted positively on the market for communication platform as a service solutions.

China is expected to hold dominant position in the Asia Pacific communication platform as a service (CPaaS) market during the forecast period.

Statistics:

China held dominant position in the Asia Pacific communication platform as a service (CPaaS) market in 2020, accounting for 25.7% share, in terms of value.

Figure 1: Asia Pacific Communication Platform as a Service (CPaaS) Market Share (%), By Country, 2020

APAC Communication Platform as a Service  | Coherent Market Insights

Among country, China held dominant position in the Asia Pacific communication platform as a service (CPaaS) market in 2020 and is expected to retain its dominance throughout the forecast period. China is the largest exporter of goods in the world, owing to which manufacturers in the country are adopting CPaaS to provide remote assistance and establish personalized communication with across-the-border customers. According to the Observatory of Economic Complexity, in 2017, China exported US$ 2.41 tones of goods, and the exports from the country grew at a rate of 2.5% between 2012 and 2017. These factors are expected to facilitate growth of the Asia Pacific communication platform as a service market over the forecast period.

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Asia Pacific Communication Platform as a Service (CPaaS) Market Report Coverage

Report Coverage Details
Base Year: 2020 Market Size in 2021: US$ 1,009.4 Mn
Historical Data for: 2017 to 2019 Forecast Period: 2021 to 2028
Forecast Period 2021 to 2028 CAGR: 45.5% 2028 Value Projection: US$ 28,807.6 Mn
Geographies covered:
  • Region: China, India, Japan, South Korea, Indonesia, Australia and New Zealand, Singapore, Malaysia, Philippines, and Myanmar
Segments covered:
  • By Component: Platform, (SMS API Platform, VoiP & Voice API Platform, Video API Platform, and Others (Email APIs, Phone Verifications)) and Services
  • By Enterprise Size: SME’s and Large Enterprises
  • By Vertical: BFSI, Manufacturing, Healthcare, IT & Telecom, Transportation & Logistics, and Retail & E-commerce
Companies covered:

Voxbone, GENBAND, RingCentral Connect Platform, Brightlink CPaaS Platform, MessageBird, Exotel, Karix Mobile Pvt. Ltd, CALLHIPPO, VCLOUDX PTE LTD, Plivo Inc., Xoxzo Inc., Nippon, BroadSoft Japan KK, NTT Communications Corporation, Telesmart, TWILIO INC., Infobip ltd, Alcatel-Lucent S.A, Amazon Connect, and Ribbon Communications Operating Company, Inc

Growth Drivers:
  • Increasing use of CPaaS for customer engagement
  • Low cost of ownership of cloud based communication platform and rising adoption of Pay-As-you Go cloud business models
Restraints & Challenges:
  • Data security concern

VoiP & Voice API Platform segment is expected to hold dominant position in the market during the forecast period.

Among component, VoiP & Voice API platform segment is expected to hold dominant position in the Asia Pacific communication platform as a service (CPaaS) market during the forecast period. This is attributed to the rising need for voice and web conferencing and real-time communications in BFSI and IT sectors.

Figure 2: Asia Pacific Communication Platform as a Service (CPaaS) Market Value (US$ Mn) Analysis and Forecast and Y-o-Y Growth (%), 2017 - 2028

APAC Communication Platform as a Service  | Coherent Market Insights

Asia Pacific communication platform as a service (CPaaS) market was valued at US$ 1,009.4 Mn in 2020 and is expected to reach US$ 28,807.6 Mn by 2028 at a CAGR of 45.5% between 2021 and 2028.

Major players operating in the Asia Pacific communication platform as a service (CPaaS) market include Voxbone, GENBAND, RingCentral Connect Platform, Brightlink CPaaS Platform, MessageBird, Exotel, Karix Mobile Pvt. Ltd, CALLHIPPO, VCLOUDX PTE LTD, Plivo Inc., Xoxzo Inc., Nippon, BroadSoft Japan KK, NTT Communications Corporation, Telesmart, TWILIO INC., Infobip ltd, Alcatel-Lucent S.A, Amazon Connect, and Ribbon Communications Operating Company, Inc.

CPaaS is a cloud-based platform that enables developers to add real time communication features to their own applications without needing to build backend interfaces and infrastructure. The demand for CPaaS solutions is increasing across the Asia Pacific region, as the demand for contextual communication solutions is rising. Moreover, low cost of ownership of cloud based communication platform and rising adoption of pay-as-you go cloud business models are expected to drive growth of the market over the forecast period.

Market Dynamics

The increasing use of CPaaS in ecommerce sector is expected to drive the market growth. The e-commerce industry is growing rapidly in Asia Pacific region, as consumers in the region are becoming tech-savvy and making most of their purchases online. According to Coherent Market Insights’ analysis, in 2019, Asia Pacific e-commerce market accounted for over 35% share of the global e-commerce market and the e-commerce industry’s revenue is expected to reach US$ 2.5 trillion by 2021. CPaaS has become one of the most important aspects in the e-commerce industry, as communication between seller and buyer is mostly carried out through an application or web-based platform.

CPaaS helps developers to add click-to-message and click-to-call features to customer-facing applications and websites. The integration of these features help customers to initiate communication without leaving the application or website. In addition to this, the adoption of CPaaS by e-commerce companies is increasing, as it enhances communication by streamlining customer support. For instance, with the help of CPaaS, the company notifies customers about the estimated delivery dates, shipping status, and location of delivery among others through text message, email or a phone call. The increasing number of e-commerce companies in Asia Pacific is expected to fuel demand for CPaaS in the near future.

Key features of the study:

  • This report provides in-depth analysis of the Asia Pacific Communication Platform as a Service (CPaaS) Market size (US$ Million) and compound annual growth rate (CAGR %) for the forecast period (2021– 2028), considering 2020 as the base year
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, regional outlook, and competitive strategies adopted by the leading  market players
  • It profiles leading players in the Asia Pacific Communication Platform as a Service (CPaaS) Market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, market capital, key developments, strategies, and future plans
  • Companies covered as a part of this study include Voxbone, GENBAND, RingCentral Connect Platform, Brightlink CPaaS Platform, MessageBird, Exotel, Karix Mobile Pvt. Ltd, CALLHIPPO, VCLOUDX PTE LTD, Plivo Inc., Xoxzo Inc., Nippon, BroadSoft Japan KK, NTT Communications Corporation, Telesmart, TWILIO INC., Infobip ltd, Alcatel-Lucent S.A, Amazon Connect, and Ribbon Communications Operating Company, Inc.
  • Insights from this report would allow marketers and management authorities of companies to make informed decisions regarding future product launches, product upgrades, market expansion, and marketing tactics
  • Asia Pacific Communication Platform as a Service (CPaaS) Market report caters to various stakeholders in this industry including investors, suppliers, managed service providers, third-party service providers, distributors, new entrants, and value-added resellers
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the Asia Pacific Communication Platform as a Service (CPaaS) Market

Detailed Segmentation

  • Asia Pacific Communication Platform as a Service (CPaaS) Market, By Component:
    • Platform
      • SMS API Platform
      • VoiP & Voice API Platform
      • Video API Platform
      • Others ( Email APIs, Phone Verifications )
    • Services
  • Asia Pacific Communication Platform as a Service (CPaaS) Market, By Enterprise Size:
    • SME’s
    • Large Enterprises
  • Asia Pacific Communication Platform as a Service (CPaaS) Market, By Vertical:
    • BFSI
    • Manufacturing
    • Healthcare
    • IT & Telecom
    • Transportation & Logistics
    • Retail & E-commerce
  • Asia Pacific Communication Platform as a Service (CPaaS) Market, By Country:
    • China
    • India
    • Japan
    • South Korea
    • Indonesia
    • Australia and New Zealand
    • Singapore
    • Malaysia
    • Philippines
    • Myanmar
  • Company Profiles
    • Voxbone*
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Key Strategies
      • Recent Developments/ Updates
    • GENBAND
    • RingCentral Connect Platform
    • Brightlink CPaaS Platform
    • MessageBird
    • Exotel
    • Karix Mobile Pvt. Ltd
    • CALLHIPPO
    • VCLOUDX PTE LTD
    • Plivo Inc.
    • Xoxzo Inc.
    • Nippon
    • BroadSoft Japan KK
    • NTT Communications Corporation
    • Telesmart
    • TWILIO INC.
    • Infobip ltd
    • Alcatel-Lucent S.A
    • Amazon Connect
    • Ribbon Communications Operating Company, Inc.

 “*” marked represents similar segmentation in other categories in the respective section.

Frequently Asked Questions

Asia Pacific communication platform as a service (CPaaS) market is expected to reach US$ 28,807.6 million by 2028
The market is expected to exhibit a CAGR of 45.5% during the forecast period (2021-2028).
Increasing use of communications platform as a Service (CPaaS) for customer engagement is expected to drive growth of the market during the forecast period.
BFSI segment held the largest market share among vertical in 2020. 
China held the largest share in the market in 2020, accounting for 25.7% share, in terms of value. 
Key players operating in the market include Voxbone, GENBAND, RingCentral Connect Platform, Brightlink CPaaS Platform, MessageBird, Exotel, Karix Mobile Pvt. Ltd, CALLHIPPO, VCLOUDX PTE LTD, Plivo Inc., Xoxzo Inc., Nippon, BroadSoft Japan KK, NTT Communications Corporation, Telesmart, TWILIO INC., Infobip ltd, Alcatel-Lucent S.A, Amazon Connect, and Ribbon Communications Operating Company, Inc.

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