AUTOMOTIVE DRIVING SIMULATOR MARKET ANALYSIS

Global Automotive Driving Simulator Market - Insights

Automotive driving simulator is a type of motion simulator with hardware components, including driving controls, screens, resolution, and mirrors. Driving simulators are used in applications ranging from entertainment to research and advance training. The global automotive driving simulator market generated a revenue of US$ 123.5 million in 2017, which increased from US$ 120.3 million in 2016. By 2025, the automotive driving simulator market is expected to generate a revenue of US$ 155.1 million, with a CAGR of 2.9% over the forecast period.      

Research segment held dominant position in the automotive driving simulator market in 2017

On the basis of application, the global automotive driving simulator market is segmented into entertainment, research, and training. The research segment held dominant position in the automotive driving simulator market in 2017 and is expected to retain its dominance over the forecast period. The research segment generated a revenue of US$ 81.6 Million in 2017 and is expected to reach US$ 101.5 million by 2025, with a CAGR of 2.8% over the forecast period. Rising adoption of driving simulators for research activities have accelerated growth of the segment in the market. Driving simulators have broad range of applications such as in studies concerning driver behavior, human machine interface, road and landscape design, and tunnel design.

Moreover, increasing adoption of driving simulators by vehicle manufacturers to design interior or to test advance driving assistance system is expected to aid in growth of the market. For instance, in May 2018, the VI-grade GmbH announced that Subaru, a Japan-based automobile manufacturing company, adopted its Compact Driving Simulator solution. Increasing use of various in-vehicle infotainment systems such as satellite navigation systems, e-mail systems, and cell phones connectivity have also increased demand for simulators, as it plays a major role in assessing the safety and utility of such devices.   

Figure.  Global Automotive Driving Simulator Market Share (%), by Application, 2017

North America held dominant position in the automotive driving simulator market in 2017

On the basis of region, the global automotive driving simulator market is segmented into North America, Europe, Asia Pacific, and Rest of the World. North America held the dominant position in the automotive driving simulator market in 2017 and is projected to retain its dominance over the forecast period. In 2017, North America generated a revenue of US$ 56.6 million and is expected to reach US$ 70.2 million in 2025, with a CAGR of 2.7% over the forecast period. U.S. and Canada are major economies driving growth of the automotive driving simulator market in this region. The government support to encourage utilization of driving simulators to avoid accidents and improve infrastructure to support these advanced technologies is expected to fuel growth of the market. For instance, in 2017, the National Advanced Driving Simulator (NADS) at the University of Iowa, conducted a study of automated driving as a part of SAFER-SIM University Transportation Center research project. The Center is known for promoting interdisciplinary research using simulation techniques to handle safety issues prioritized by the United States Department of Transportation.

Moreover, increasing research and development projects for advanced technologies such as autonomous vehicle development and connected cars is also driving growth of the automotive driving simulator market in this region.

Figure.  Global Automotive Driving Simulator Market Share (%), by Region, 2017

Global Automotive Driving Simulator Market – Key Players

The major players operating in the global automotive driving simulator market include AutoSim AS, Teknotrove Simulator System Pvt. Ltd, OKTAL, Cruden B.V., Mechanical Simulation Corporation, Dallara, Moog, Inc., IPG Automotive, ECA- Group, and Ansible Motion.