Impact Analysis of Covid-19
The complete version of the Report will include the impact of the COVID-19, and anticipated change on the future outlook of the industry, by taking into the account the political, economic, social, and technological parameters.
Market Insight- Global Automotive Interior Leather Market
The automotive interior leather is used in the upholstery and interior of a vehicle, in order to enhance the feel and appearance of the vehicle. The passenger and driver can actually experience the texture and feel of the leather. It is an essential part of the automotive industry, which is used to enhance the esthetics of the vehicle since it can cover the infotainment center, controllers, and steering. Apart from appearance, automotive leather is used to sustain various types of fatigue such as wear & tear and scratches. The automotive interior leather is different from furniture leather as less fat liquors are used in the production of automotive interior leather, in order to make it more resistant to stretching and bagging. Moreover, automotive interior leather is adequate protection from the sun’s UV rays.
The global Automotive Interior Leather Market was to accounted for US$ 29,441.6 Mn in terms of value and 741.4 Mn sq meter in terms of volume in 2019 and is expected to grow at CAGR of 5.2% for the period 2019-2027
Market Dynamics- Drivers
- Increasing demand for lightweight leather is expected to drive growth of the global automotive interior leather market during the forecast period
The global market is actively shifting towards the use of lightweight leather products. Since there is a high demand for lightweight automotive vehicles, the leather industry is focused on providing similar products. Lightweight vehicles are more fuel-efficient and contribute to reduced emissions. Moreover, constant research and development activities in the fuel economy of the automotive vehicle show a direct correlation between fuel efficiency and vehicle weight. This correlation has compelled manufacturers to reduce the weight of automotive vehicles and to opt for lightweight leather products in automotive vehicle body panels. Therefore, these factors are expected to drive the global automotive interior leather market growth over the forecast period. For instance, in 2016, Elmo Sweden AB introduced Elmolite II- an ultra-light luxury type of leather, for their automotive leather business.
- Growing demand for hybrid and electric vehicles is expected to propel the global automotive interior leather market growth over the forecast period
Increasing the implementation of strict environmental regulations and emission control norms has increased the demand for Hybrid Electrical Vehicles (HEVs) powered by a combination of IC engines and electric motors are gaining traction. High demand for novel weather solutions such as thermo cool leather, anti-soiling leather, and antimicrobial & antibacterial leather is expected to drive the global automotive interior leather market growth in the near future. Furthermore, leading carmakers are competing to introduce climate-controlled automotive seats in hybrid vehicle models, which can convert electricity to heat or cool vehicle seats. Some of these are already integrated into a small percentage of electric and hybrid cars available in the market.
Asia Pacific region dominated the global Automotive Interior Leather Market in 2019, accounted for 45.9% share in terms of value, followed by Europe, North America, Latin America and Middle East and Africa.
Source: Coherent Market Insights
Market Dynamics- Restraints
- Lowering hide production is expected to hinder the global automotive interior leather market growth during the forecast period
A massive shift in consumer aesthetic preference including inclination towards the use of premium leathers in car interiors has resulted in high demand for leather. However, global hide production is growing at a pace that is unable to sustain this increasing demand. Moreover, change in eating habits and increasing vegetarian and vegan population is expected to lower hide production since it is a byproduct of the meat industry. Apart from this, lengthy and complex hide processing techniques are other major reasons expected to hinder the global automotive interior leather market growth in the near future.
- Slowdown in global automotive production is expected to hamper the global automotive interior leather market growth over the forecast period
The global automotive interior leather market growth is hampered up to a certain extent due to a slowdown in global automotive production. According to Coherent Market Insights’ analysis, Total automobile production increased at a rate of 3.7% between 2013 and 2014, while during 2014–2015, vehicle production increased at a mere 1.1% rate This slow production rate of automobiles globally could have a negative impact on regional players in the global automotive interior leather market.
- Sustainable leather production can provide major growth opportunities
Integration of green technology in the automotive industry is a growth opportunity for growth and can help market players to increase their share and expand business revenue. The global automotive interior leather market is following the automotive industry by adopting green technology for production of automotive leather. For instance, in 2015, BOXMARK Leather GmbH & Co KG introduced GREEN – a sustainable leather for automotive, living, sea and air applications. The sustainable leather developed by BOXMARK Leather GmbH & Co KG uses full vegetable tanning agents and novel recovery of oiling & fillers from previous waste products to manufacture leather.
- Product innovation can offer lucrative business opportunities
Key companies in the market are focused on product innovation, in order to offer novel products in the market. Although the majority of players in the auto upholstery market focus on traditional colors and materials, a spectrum of materials, finishes and customization options available can provide massive opportunities. For instance, in September 2015, Lear Corporation purchased a property in Detroit, the U.S. to establish an innovation and design center. The company will work with the College for Creative Studies (CCS) to conduct R&D on fabrics & leather to produce next-generation vehicle interiors.
Source: Coherent Market Insights
- Increasing demand for automotive interior leather in passenger vehicles segment
On the basis of vehicle type, the passenger vehicle segment is expected to account for significant share in the global automotive interior leather market during the forecast period. This is owing to increasing demand from emerging economies and rising per capita income. According to Coherent Market Insights’ analysis, the passenger vehicle segment continues to rise and is mainly driven by the substantial growth in China, which represents over 25% of global car sales. Other emerging markets, such as South Korea and India are also expected to expand at a healthy rate over the forecast period. Moreover, there is increasing demand for leather, both genuine and synthetic, from OEMs – especially for application in the luxury and premium cars segment.
- Rising demand for fake/synthetic leather
Majority of premium car owners recommend the synthetic leather since it is a better alternative to real/genuine leather. Fake/synthetic leather trim was introduced as a cheap substitute for real leather. It is now being keenly sought after by various customers, especially by customers who prefer environmental-friendly vehicles.
Value Chain Analysis
In global Automotive Interior Leather Market, by material, Synthetic leather sub-segment dominated the global market in 2019, accounting for 58.7% share in terms of value, followed by Genuine Leather.
Source: Coherent Market Insights
Key players operating in the global automotive interior leather market are Elmo Sweden AB, D.K Leather Corporation, Scottish Leather Group Limited, GST AutoLeather Inc., Eagle Ottawa LLC, Leather Resource of America Inc., Elmo Sweden AB, Bader GmbH & Co. KG., and WOLLSDORF LEDER SCHMIDT & Co. Get.m.b.H.
- Key companies in the market are focused on capacity expansion, in order to enhance the market presence. For instance, in November 2019, Scottish Leather Group Limited, a U.K.-based leather manufacturer, announced to open a new factory in Renfrewshire by the autumn of 2020.
- Major market players are involved in product launches, in order to expand the product portfolio. For instance, in 2016, Elmo Sweden AB introduced Elmolite II- an ultra-light luxury type of leather, for automotive leather business.