Automotive Motors Market is estimated to be valued at USD 34.07 Bn in 2025 and is expected to reach USD 53.29 Bn in 2032, exhibiting a compound annual growth rate (CAGR) of 6.6% from 2025 to 2032.
The rising vehicle electrification, increasing adoption of advanced driver assistance systems (ADAS), and the growing integration of comfort and convenience features actively drive the automotive motors market. Automakers are accelerating the shift to electric vehicles, which increases the demand for high-efficiency traction and auxiliary motors. Consumers also seek features like power windows, seats, and automation, prompting manufacturers to install more motors across all vehicle types. Technological innovations and regulatory efforts to improve fuel efficiency further boost the electric motors market revenue.
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Comfort Motors acquired the prominent market share of 45.0% in 2025. The growing consumer demand for enhanced in-vehicle comfort and convenience actively drives the use of comfort motors in the automotive motors market. Automakers install motorized systems like power seats, windows, mirrors, sunroofs, and climate control to fulfill these expectations. The rise of mid-range and premium vehicles increases the need for reliable, compact electric motors. As electronic control units advance, manufacturers integrate comfort motors into smart systems, enabling automated and personalized adjustments that enhance the overall driving experience. For instance, in June 2025, Tata Motors launched the highly anticipated Harrier.ev as its flagship passenger EV in India, positioning the new electric SUV as an off-road-focused lifestyle vehicle. The company also equips it with a multi-link rear suspension featuring Frequency Dependent Damping (FDD) to enhance comfort.
Automakers drive the use of direct current brushed motors in the automotive motors market due to their low cost, simple design, and proven reliability in legacy systems. They continue to install these motors in applications like power windows, seat adjusters, windshield wipers, and HVAC blowers because of their easy control and established performance. Manufacturers favor their seamless integration with basic electronics, especially in entry-level and mid-range vehicles. While brushless motors are gaining ground, brushed DC motors still play a key role in comfort and body control systems. For instance, in March 2025, Toshiba Electronic Devices & Storage Corporation begun mass-producing the "TB9103FTG," a gate driver IC designed for automotive brushed DC motors. These include latch and lock motors used in power backdoors and power slide doors, as well as drive motors for power windows and power seats. Such innovations are accelerating the automotive motors market growth.
Automakers drive the automotive motors market in the passenger car segment by continuously adopting advanced technologies that improve performance, safety, and comfort. They install various electric motors for powertrain functions, such as traction and auxiliary systems, as well as for body and comfort features like windows, seats, and climate control. Apart from this, the growing consumer demand for smarter, more efficient vehicles motivates manufacturers to add more motors in passenger cars. Additionally, regulations and electrification trends encourage the industry to develop motors that enhance fuel efficiency and reduce emissions. For instance, in March 2025, Tata Motors, in partnership with automotive distributor DIMO, launched a new range of passenger vehicles in Sri Lanka today, offering both internal combustion engine (ICE) models and electric vehicles (EVs). The growing launch of advanced passenger vehicle is accelerating the automotive motors market demand.
Automakers drive the automotive motors market by using battery electric vehicles (BEVs) that rely fully on electric motors for propulsion and auxiliary functions. They require high-efficiency traction motors to replace internal combustion engines, along with numerous auxiliary motors for cooling, steering, braking, and comfort systems. Increasing emphasis on sustainability and stricter emission regulations push manufacturers to create advanced motor technologies. Consumers’ demand for smooth, quiet, and responsive driving experiences also motivates innovation in motor design and integration within BEVs. For instance, in November 2024, Japanese manufacturer Suzuki unveiled its first fully electric car for the global market, the e-Vitara. The company will begin producing the electric B-SUV at its Gujarat plant in India starting spring 2025 and plans to launch it in Europe and other markets by summer 2025.
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Asia Pacific dominates the overall market with a share of 29%. The Asia Pacific automotive motors market is rapidly transforming as electric vehicle (EV) adoption and motor technology advancements accelerate. China leads the region by significantly increasing EV sales and producing a large share of global electric vehicles. India also experiences a surge in EV adoption, supported by government initiatives promoting electric mobility. This shift drives demand for high-efficiency motors, including traction and auxiliary types, to meet modern vehicles’ performance and energy efficiency needs. Manufacturers improve motor performance and durability by integrating silicon carbide (SiC) semiconductors in motor controllers. For instance, in September 2024, Rolls-Royce Motor Cars launched the Cullinan Series II in India, marking a major milestone in the Asia Pacific region. The updated super-luxury SUV features new technologies, materials, design enhancements, and innovative bespoke options, further accelerating the automotive motors market demand.
The growing popularity of electric vehicles (EVs) drives demand for high-efficiency motors, including traction and auxiliary types, to meet performance and energy efficiency standards. Automakers invest in motor technologies to support the transition to electrified powertrains. Major manufacturers, such as General Motors and Ford, increase their investments in EV production and motor development within the United States. Government measures encouraging domestic manufacturing and reducing supply chain dependence actively propel the expansion of the automotive motors market. For instance, in January 2025, Japan-based Honda Motor plans to launch a small electric vehicle (EV) priced under $30,000 in North America as part of its strategy to strengthen its presence in the battery-powered car market. The growing introduction of electric vehicle is propelling the automotive motors adoption.
China’s NEV market is rapidly growing, with NEVs making up about half of all passenger car sales by 2024. This growth drives demand for high-efficiency motors, including traction and auxiliary types, to meet performance and energy efficiency standards. The electric vehicle industry in China focuses on developing high-power-density and high-speed motors. These innovations aim to boost vehicle performance and efficiency, responding to increasing demand for longer driving ranges and improved driving experiences. For instance, in March 2025, Japan's Toyota began selling a $20,000 smart electric car in China this week, aiming to win over buyers with advanced features that rival those of Chinese competitors, as the company intensifies efforts to reclaim market share in the world’s largest auto market.
Japan’s automobile industry is rapidly shifting toward electric vehicles, driving up demand for high-efficiency motors, including traction and auxiliary types, to meet performance and energy efficiency standards. Automakers are investing in motor technologies to support powertrain electrification. Additionally, the integration of Internet of Things (IoT) technologies is revolutionizing Japan’s smart motor sector by enhancing operational efficiency and enabling predictive maintenance. For instance, in January 2025, South Korea’s Hyundai Motor introduced an affordable compact electric car in Japan, aiming to break into a market dominated by local automotive giants known for their established hybrid petrol-electric technologies.
| Report Coverage | Details | ||
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| Base Year: | 2024 | Market Size in 2025: | USD 34.07 Bn |
| Historical Data for: | 2020 To 2024 | Forecast Period: | 2025 To 2032 |
| Forecast Period 2025 to 2032 CAGR: | 6.6% | 2032 Value Projection: | USD 53.29 Bn |
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| Companies covered: |
Siemens AG, Robert Bosch GmbH, Continental AG, Denso Corporation, Magna International, Mitsubishi Electric Corporation, Valeo S.A., Mahle Group, Nidec Corporation, and Borgwarner Inc. |
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The automotive motors market is rapidly evolving due to the increasing shift toward electrification and electric vehicles (EVs). Automakers are replacing traditional internal combustion engines with electric motors for propulsion and auxiliary functions. This shift drives demand for high-efficiency traction and auxiliary motors that deliver superior performance, longer driving ranges, and lower emissions. Continuous innovation in battery technology and motor design further accelerates this trend, transforming the overall automotive landscape and pushing manufacturers to invest heavily in electric motor development.
Smart motor technologies equipped with sensors and connectivity features are gaining traction in the automotive market. Integration of IoT and AI enables real-time motor monitoring, predictive maintenance, and improved operational efficiency. These intelligent motors support advanced driver assistance systems (ADAS) and autonomous driving by providing precise motor control. Automakers and suppliers increasingly adopt these technologies to enhance vehicle safety, reliability, and user experience, fostering innovation and digital transformation within the automotive motors sector.
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About Author
Ameya Thakkar is a seasoned management consultant with 9+ years of experience optimizing operations and driving growth for companies in the automotive and transportation sector. As a senior consultant at CMI, Ameya has led strategic initiatives that have delivered over $50M in cost savings and revenue gains for clients. Ameya specializes in supply chain optimization, process re-engineering, and identification of deep revenue pockets. He has deep expertise in the automotive industry, having worked with major OEMs and suppliers on complex challenges such as supplier analysis, demand analysis, competitive analysis, and Industry 4.0 implementation.
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