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  • Published On : Oct 2022
  • Code : CMI5292
  • Industry : Consumer Goods
  • Pages : 124
  • Formats :

The global ayurvedic toothpaste market size was valued at USD 853.55 million in 2021 and is anticipated to witness a compound annual growth rate (CAGR) of 13.41% from 2022 to 2030. Demand for ayurvedic toothpaste is increasing due to the growing consumer preference for environmentally friendly and chemical-free products. Many manufacturers are turning to herbal toothpaste, which contains natural components that promote optimal oral health. Herbal toothpastes also provide excellent protection for teeth. As a result, major market players are focusing their R&D activities to launch new varieties.

Global Ayurvedic Toothpaste Market: Regional Insights

Regionally, Asia Pacific is expected to dominate the global ayurvedic toothpaste market over the forecast period and this is attributed to the relevance of herbs and Ayurveda to the Indian culture. India represents the most dominant market in the Asia-Pacific and global regions. The Indian Ayurvedic toothpaste market was valued at USD 431.03 million in 2020, and it is projected to reach USD 1,050.27 million by 2026, registering a CAGR of 16.40% during the forecast period, 2021-2026.

At the same time, North America is expected to witness significant growth over the forecast period owing to the growing awareness regarding importance of using herbal products. The ayurvedic toothpaste market in the United States was valued at USD 84.48 million in 2020, and it is projected to reach USD 136.00 million by 2026, registering a CAGR of 8.41 % during the forecast period.

Figure 1. Global Ayurvedic Toothpaste Market Share (%), By Region, 2021

Ayurvedic Toothpaste  | Coherent Market Insights

Global Ayurvedic Toothpaste Market Drivers:

Growing prevalence of oral disease is a prime factor driving growth of the global ayurvedic market. According to the World Health Organization, oral diseases pose a major issue for many countries and affect people throughout their lifetime, causing pain, discomfort, disfigurement, and even death. The Global Burden of Disease Study 2017 had estimated that oral diseases affect close to 3.5 billion people, worldwide, with caries of permanent teeth being the most common condition.

Advancement in the technology and continuous innovation has led to launch of new product in the market. For instance, in 2018, Dabur had announced the launch of "Dabur Red Gel" that is packed with potent ayurvedic ingredients, like mint, clove oil, Tomar, and has refreshing gel properties, making it the right blend for protection from dental problems while providing long-lasting freshness. This product was aimed at providing the tried and tested benefits of Ayurveda in a modern-day convenient format.

Global Ayurvedic Toothpaste Market Opportunities:

Increasing availability of flavored herbal toothpaste variants is projected to bring bright market opportunities in the near future. For instance, recently Australia-based Desert Essence developed the Tea Tree Oil & Neem Wintergreen toothpaste that contains extracts from the Neem tree, an evergreen tree native to India. These extracts make breath feel fresher, fight mouth bacteria, and whiten teeth, while the tea tree oil’s antiseptic properties prevent gingivitis.

There is a high demand for herbal toothpaste for children which is projected to offer significant growth opportunities for the market players. Growing rate of cavities among kids, along with rise in awareness regarding the benefits of Ayurveda among parents, is projected to augment the market during the forecast period.

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Ayurvedic Toothpaste Market Report Coverage

Report Coverage Details
Base Year: 2021 Market Size in 2021: US$ 853.55 Mn
Historical Data for: 2017 to 2020 Forecast Period: 2022 to 2030
Forecast Period 2022 to 2030 CAGR: 13.41% 2030 Value Projection: US$ 2734 Mn
Geographies covered:
  • North America: U.S. and Canada
  • Latin America: Brazil, Argentina, Mexico, and Rest of Latin America
  • Europe: Germany, U.K., Spain, France, Italy, Russia, and Rest of Europe
  • Asia Pacific: China, India, Japan, Australia, South Korea, ASEAN, and Rest of Asia Pacific
  • Middle East: GCC Countries, Israel, and Rest of Middle East
  • Africa: South Africa, North Africa, and Central Africa
Segments covered:
  • By Distribution Channels: Supermarkets/Hypermarkets, Convenience Stores, Online Retail, Pharmacies/Drug Stores, Other Distribution Channels
Companies covered:

Dabur India Ltd, Colgate-Palmolive Company, Patanjali Ayurved, Himalaya Drug Company, Vicco Laboratories, Unilever PLC, Amway Corporation, GlaxoSmithKline PLC, Auromere, Sunrider International, Procter & Gamble, and The Hain Celestial Group Inc. (Jason Natural Products)

Growth Drivers:
  • Growing prevalence of oral disease
  • Advancement in technology and continuous in the market
Restraints & Challenges:
  • High penetration of conventional toothpaste
  • Lack of awareness regarding the health benefits of herbal toothpaste across developing countries

Global Ayurvedic Toothpaste Market Trends:

Herbal toothpaste with activated charcoal fusions is a growing trend in the market. Due to, brands, such as Colgate and Pepsodent, have been launching newer toothpaste variants with exotic ingredients, such as activated charcoal, owing to its ability to remove stains and eliminate bacteria and toxins in the mouth.

Expanding e-commerce industry due to growing digital marketing trend is again propelling growth of the market. Online retail represent one of the fastest growing channels in the ayurvedic toothpaste market. Moreover, key players adopting various business strategies to expand their visibility.  For instance, in May 2021, Sri Sri Tattva, India's leading health and wellness brand, collaborated with Bigbasket, India’s leading online retailer. The Bigbasket mobile shopping application has a dedicated section on the mobile shopping app, for ayurveda, which is activated with products and lifestyle tips powered by Sri Sri Tattva for ayurveda.

Global Ayurvedic Toothpaste Market Restraints:

High penetration of conventional toothpaste is expected to act as restraint for the market. The market of conventional toothpaste is highly competitive with the presence of multiple regional and multinational players with enticing claims to cater to the ever-growing demand across the world.

Lack of awareness regarding the health benefits of herbal toothpaste across developing countries such as MEA is again projected to curtail the market growth.

Figure 2. Global Ayurvedic Toothpaste Market Share (%) in terms of Values, By Distribution Channel, 2021

Ayurvedic Toothpaste  | Coherent Market Insights

Global Ayurvedic Toothpaste Market Segmentation:

The global Ayurvedic Toothpaste market report is segmented into distribution channels and geography

Based on distribution channels, the market is segmented into Supermarkets/Hypermarkets, Convenience Stores, Online Retail, Pharmacies/Drug Stores, and Other Distribution Channels. Out of which, Convenience Stores is expected to dominate the global market over the forecast period on the account  of  being  a  sales  channel  that  enters  large cities in India and few other developing countries. The convenience stores segment of the market studied was valued at USD 366.33 million in 2020, and it is projected to reach USD 681.56 million by 2026, registering a CAGR of 11.78% during the forecast period.

Supermarkets/Hypermarkets segment is also expected to witness significant growth in the near future and this is owing to the high penetration of the channel, majorly across large cities and metropolitan areas.

Global Ayurvedic Toothpaste Market: Key Developments

  1. In June 2021, Dabur India announced plans to eliminate the use of the outer paper carton for its toothpaste brand, Dabur Red Paste, in a pilot with Reliance Retail. The move was announced in line with the company’s attempts to reduce packaging waste.
  2. In June 2021, Dabur India Ltd commenced the construction of its largest and latest eco-friendly manufacturing facility in Madhya Pradesh. With a phased investment of around INR 550 crore, this new unit is designed to manufacture a range of Dabur's food products, ayurvedic medicines, and health supplements.
  3. In July 2019, Dabur India Ltd announced the expansion of its toothpaste portfolio, with the launch of its new Babool Ayurvedic Toothpaste.
  4. In March 2021, Colgate-Palmolive India launched a new product, Colgate for Diabetics. As per the company, the new toothpaste is a clinically proven formula with a blend of ayurvedic ingredients, such as madhunashini, neem, jamun seed extract, and amla.
  5. In September 2020, Colgate was the official Smile Partner for 6 teams in Dream11 IPL 2020. Colgate’s Smile Icon was made visible across a variety of touchpoints throughout the tournament.
  6. In February 2020, Patanjali Group partnered with JHS Svendgaard Retail Ventures to set up its stores at airports across the country. JHS Svendgaard Retail Ventures is a subsidiary of the private-label oral care product manufacturer, JHS Svendgaard Laboratories.

Global Ayurvedic Toothpaste Market: Key Companies Insights

The global Ayurvedic Toothpaste market is highly competitive. This is attributed to continuous launch of new technologies due to ongoing R &D and efforts by value chain participants. Moreover, key players are adopting various business growth strategies in order to expand their presence on regional as well as global basis. Some of the key players in the global Ayurvedic Toothpaste market are Dabur India Ltd, Colgate-Palmolive Company, Patanjali Ayurved, Himalaya Drug Company, Vicco Laboratories, Unilever PLC, Amway Corporation, GlaxoSmithKline PLC, Auromere, Sunrider International, Procter & Gamble, and The Hain Celestial Group Inc. (Jason Natural Products)

*Definition: Ayurvedic Toothpaste is a natural product that is beneficial to oral health and can reduce plaque and gingivitis. It is cruelty-free and has no animal ingredients.

Ayurvedic toothpaste contains plant-derived ingredients like prickly-ash bark, which promotes salivation. Ayurvedic herbalists also sell powders containing triphala, a mixture of haritaki, amla, and bibhitaki fruits. These herbs help strengthen gums and astringe mucus membranes. The combination of essential oils found in triphala, amla, and haritaki also acts as a tooth-whitening agent. In addition to its natural freshening properties, Ayurvedic Toothpaste can also help treat toothaches and pyorrhea. It also protects against tartar build-up and sensitivity, as well as bad breath. In addition to its antibacterial and anti-inflammatory properties, Ayurvedic toothpaste also has a fresh and pleasantly scented aftertaste.

Market Dynamics:

The ayurvedic toothpaste market is growing at a rapid rate owing to rising consumer awareness regarding the importance of dental hygiene and the increasing number of people opting for natural products are driving the market. Consumers also prefer natural products over artificial ones because they are less harmful to the body. Moreover, as the number of dental carries is on the rise, leading market players are increasingly focusing on natural oral care products.  Herbal toothpastes contain natural components that help prevent toothaches, freshen breath, and fight tooth decay. In addition, these toothpastes are made with certified organic ingredients.

On the other hand, high penetration of conventional toothpaste is projected to hinder the market growth.

Key features of the study:

  • This report provides in-depth analysis of the global ayurvedic toothpaste market, and provides market size (US$ Million) and compound annual growth rate (CAGR%) for the forecast period (2022–2030), considering 2021 as the base year
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends,  regional outlook, and competitive strategies adopted by key players
  • It profiles key players in the global ayurvedic toothpaste market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies
  • Key companies covered as a part of this study include Dabur India Ltd, Colgate-Palmolive Company, Patanjali Ayurved, Himalaya Drug Company, Vicco Laboratories, Unilever PLC, Amway Corporation, GlaxoSmithKline PLC, Auromere, Sunrider International, Procter & Gamble, and The Hain Celestial Group Inc. (Jason Natural Products)
  • Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
  • The global ayurvedic toothpaste market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global ayurvedic toothpaste market

Detailed Segmentation:

  • Global Ayurvedic Toothpaste Market, By Distribution Channels:
    • Supermarkets/Hypermarkets
    • Convenience Stores
    • Online Retail
    • Pharmacies/Drug Stores
    • Other Distribution Channels
  • Global Ayurvedic Toothpaste Market, By Geography:
    • Americas
    • Europe
    • Asia-Pacific
    • Middle East & Africa
  • Company Profiles:
    • Dabur India Ltd
    • Colgate-Palmolive Company
    • Patanjali Ayurved
    • Himalaya Drug Company
    • Vicco Laboratories
    • Unilever PLC
    • Amway Corporation
    • GlaxoSmithKline PLC
    • Auromere
    • Sunrider International
    • Procter & Gamble
    • The Hain Celestial Group Inc. (Jason Natural Products)

Frequently Asked Questions

The global ayurvedic toothpaste market size is estimated to be valued at US$ 853.55 Million in 2021 and is expected to exhibit a CAGR of 13.41% between 2022 and 2030.
Growing prevalence of oral disease is fuelling the growth of the market.
The Convenience Stores segment is the leading component segment in the market.
High penetration of conventional toothpaste is the major factors restraining growth of the market.
Dabur India Ltd, Colgate-Palmolive Company, Patanjali Ayurved, Himalaya Drug Company, Vicco Laboratories, Unilever PLC, Amway Corporation, GlaxoSmithKline PLC, Auromere, Sunrider International, Procter & Gamble, and The Hain Celestial Group Inc. (Jason Natural Products)

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