GCC Air Purifier Market Analysis

An air purifier is a type of air cleaner’s devices that are used to eliminate the contaminants from the air in the close room and also enhance the quality of the air. Air purifier comprises of filter, a fan that circulates and sucks that air, and multiple filters. The devices work by capturing pollutants and particles present in the air and the clean air is pushed back out into the living space. They trap the airborne contaminants such as dust mites, mold spores, chemicals, toxins, and odors. Ozone generators, electrostatic precipitators, ultraviolet light air purifiers, and activated carbon are some of the types of air purifiers. All these air purifiers remove all the harmful elements from the air while distributing fresh air in the room.

The GCC air purifier market is projected to surpass US$ 260 million by the end of 2027, in terms of revenue, growing at CAGR of 17.4% during the forecast period (2020 to 2027).

Drivers

Emerging non-oil sectors in the region such as healthcare services and offshore ship maintenance is another major factor expected to propel the market growth of the GCC air purifier. Diversification of the economy of GCC is generating numerous employment is accelerating economic growth and standard of living of consumers in the region. This is encouraging them to spend on advanced home appliances such as air purifier, thus propelling market growth.

Growth in the residential sectors across the GCC region is expected to fuel the market growth of air purifiers. Regulatory bodies in the region are focusing on developing residential infrastructure due to increasing populations which is expected to fuel the market growth of air purifiers. Expanding real estate sector due to growing disposable income of the population is another major factor expected to bolster the market growth of air purifiers over the forecast period.

Regionally, KSA dominated the GCC air purifier market in 2019, reporting 48% market share in terms of revenue, followed by UAE and Rest of GCC, respectively.

Figure 1. GCC Air Purifier Market, Revenue Share (%), By Region, 2019

Market Restraints

The high installment and maintenance cost of the air purifier is expected to hamper the market growth of the GCC air purifier. Moreover, lack of awareness regarding the disease caused by indoor contaminant air such as asthma and other respiratory disease is further expected to restrict the market growth of the GCC air purifier.

People in the GCC region do not consider as a necessity since they are unaware of the benefits of air purifiers. This is a major factor expected to restrict the adoption of air purifiers in the region. Thus, hindering the market growth of the GCC Air purifier.

Market Opportunities

Increasing installation of automation and computer system across commercial sectors which cause air pollution upon heating is expected to fuel the demand for air purifiers. Moreover, GCC countries are installing energy-efficient regulations and focusing on the source for producing cleaner energy technologies. This is further expected to propel the market growth of the air purifier in the GCC region over the forecast period.

Increasing focus of manufacturers of the GCC region in positioning the product in order to create brand awareness among the consumer is expected to foster the market growth of air purifiers. Various marketers are adopting promotional activities such as roadshows and radio campaigns for creating brand awareness and reaching the target consumers. All these factors are expected to offer potential growth opportunities to the GCC air purifier market. 

Figure 2. GCC Air Purifier Market – Opportunity Analysis

Market Trends

Rising adoption of advanced technology such as high-efficiency particulate air (HEPA) in the region is expected to foster the market growth over the forecast period. High-Efficiency Particulate Air (HEPA) filters are highly advanced and efficient in terms of cleaning the indoor air by trapping airborne particles such as pollen, smoke, dust, and bio-contaminants. Thus, increasing adoption of advanced air purifier technology will favor the market growth.

Growth in the hospitals, offices, conference centers, educational centers, shopping malls, movie theaters, and other recreational facilities in the region is expected to augment the market growth of the air purifier. Increasing installation of air purifiers in the offices in order to maintain the quality of indoor air is also expected to foster the market growth of the air purifier. An increasing number of the power plant and other manufacturing facilities is further anticipated to foster market growth.

Figure 3. GCC Air Purifier Market, Revenue Share (%), By Technology, in 2019

On the basis of technology, high-efficiency particulate air (HEPA) dominated the GCC Air purifier market in 2019 with around 46% of market share in terms of revenue, followed by electrostatic precipitators and ion & ozone generators, respectively.

Competitive Section

Key players are operating in the GCC Air Purifier market are Sharp Corp., LG, Samsung, Hitachi, and Panasonic