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  • Published In : Mar 2024
  • Code : CMI2126
  • Pages :120
  • Formats :
      Excel and PDF
  • Industry : Consumer Electronics
Market Challenges:Shifting Consumer Preferences to Mobile Solutions

The barcode printer market faces several challenges. Changing consumer preferences toward digital options pose a threat as many customers are switching to mobile-based barcode solutions. Furthermore, advancing technologies are enabling the development of smarter printers with integrated wifi and cloud connectivity. This is intensifying competition and pushing down prices. Customers also expect upgraded features like wireless connectivity and all-in-one functions from printers. Meeting such dynamic demands requires large investments in R&D.

Market Opportunities: Sustained Demand from Core Industries

The use of barcodes remains integral to operations across industries like retail, manufacturing, and logistics. This ensures continued demand for barcode printers. Moreover, opportunities lie in targeting emerging industries and regions adopting barcode technologies. There is also scope to leverage Industry 4.0 and IoT to develop innovative printer models with integrated data analytics and remote management.

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