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  • Published On : Dec 2021
  • Code : CMI4820
  • Industry : Consumer Goods
  • Pages : 85
  • Formats :

Baby diaper is also known as nappy is a type of underwear that allows the baby to urinate or defecate in it. It easily absorbs and contains waste products in order to prevent the staining of outer cloths. Swim pants, training nappy, cloth, and biodegradable diapers are some of the types of baby diapers. They are basically produced from cloth or synthetic disposable products.

China baby diapers market is estimated to be valued at US$ 19,776.24 million in 2021 and is expected to exhibit a CAGR of 17.5 % over the forecast period (2021-2028).

Recent Developments:

In 2020, Procter & Gamble Co launched a new device called Lumi by Pampers at the Consumer Electronics Show in Las Vegas. The device adopts Pampers sensor technology that sends a notification when the diaper becomes dirty.

In 2019, Kimberly-Clark Corporation launched Special Delivery diapers, a new plant-based diaper, with a soft surface. This product helps a baby's sensitive skin, and it is part of its "No Baby Unhugged" platform.

In 2019, Unicharm (Thailand) Co Ltd, the maker of MamyPoko, launched MamyPoko Super Premium Organic and MamyPoko Pants Super Premium Organic, which are created with the “organic speed wave” technology, making use of an absorption pad with organic cotton. These two new products are expected to appeal to millennial parents.

China Baby Diapers Market: Drivers

Shifting preferences of parents from cloth nappies to disposable diapers is expected to drive the market growth of China baby diaper. Continuous product innovation coupled with the convenience factor and quality standards is also expected to foster the market growth of the baby diaper. Growing preferences of the consumer to spend more on baby hygiene products is again expected to foster the market growth of the China baby diaper over the foreseeable timeframe.

Rapid urbanization in the country due to the changing lifestyle of the consumers is driving demand for premium products. According to the United Nations, in Asia, China has experienced rapid urbanization which has increased nearly 60 percent in 2018 and is projected to rise to over 70 percent in 2030 and further to 80 percent by mid-century. Thus, rapid urbanization in the country is one of the key factors fueling the market growth of the China baby diaper in the near future.

China Baby Diapers Market: Opportunities

The advent of designer diapers is gaining traction in the market as they are highly appreciated by Chinese consumers. This is shifting consumer preferences towards premium and more comfortable products which in turn creating lucrative growth opportunities for the manufacturer. Growing awareness regarding the designer and more comfortable baby product due to the influence of social media is further projected to foster the market growth of the China baby diaper over the forecast period.

Aggressive marketing and promotional activities by the key manufacturer in order to position their product in the market are projected to bring new market opportunities. Various manufacturers are adopting promotional activities in order to reach target consumers and positioned their products in the market. Also, growing research and development activities by key manufacturers to develop more innovative and comfortable baby diaper products is again expected to foster market growth. 

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China Baby Diapers Market Report Coverage

Report Coverage Details
Base Year: 2020 Market Size in 2021: US$ 19,776.24 Mn
Historical Data for: 2017 to 2020 Forecast Period: 2021 to 2028
Forecast Period 2021 to 2028 CAGR: 17.5% 2028 Value Projection: US$ 61,151.74 Mn
Geographies covered:
  • China
Segments covered:
  • By Product Type: Disposable Diapers (Ultra-Absorbent Diapers, Regular Diapers, Super Absorbent Diapers, Bio-degradable Diapers), Cloth Diapers, Training Nappy, Swim Pants
Companies covered:

Procter & Gamble, Kimberly-Clark, Hengan, Unicharm Corp., and Ever Beauty

Growth Drivers:
  • Shifting preferences of parents from cloth nappies to disposable diapers
  • Rapid urbanization in China due to the changing lifestyle of the consumers
Restraints & Challenges:
  • Growing health concern due to the presence of harmful chemicals in the baby diapers
  • Fluctuating prices of the raw material used in the manufacturing of baby diapers

Figure 1. China Baby Diapers Market – Opportunity Analysis

China Baby Diapers  | Coherent Market Insights

Market Trends:

Continuous product launch for business expansion by the key manufacturer is one of the major trends in the market. This ongoing trend is projected to foster the market growth of the China baby diaper. For instance, in August 2018, The US Consumer Goods Company Procter & Gamble launched Pampers Ichiban into the Chinese market in a China Women's Development Foundation and Yuxueyuan ceremony held in Beijing. The new Pampers Ichiban is specially designed for the tender skin of newborn babies.

Growing partnership and agreement among key manufacturers is one of the emerging trends in the market and this is projected to augment the market growth. For instance, in January 2018, Moony,  a baby diaper producer announced that it has entered into a partnership with Tmall, Alibaba’s B2C shopping site, to provide mothers shopping at a mall in Hangzhou a relaxing, hassle-free, and high-tech space where they can nurse their babies. Thus, increasing such strategic alliances in the market by the key manufacturer will favor market growth.

Figure 2. China Baby Diapers Market Share, By Product Type, 2020

China Baby Diapers  | Coherent Market Insights

Key Takeaways of the Graph:

  • Among Product Type, the Disposable Diapers held dominant position in the market and accounted for 85.25% share in China baby diapers market in 2020. The segment is expected to reach US$ 58,090.60 million in 2028.
  • Owing to the increasing awareness regarding maintaining the hygiene of infants, parents have strongly adopted the usage of baby diapers. Diapers are among the essential infant daily care products and baby wipes, which help prevent bacterial infection and provide comfort.

China Baby Diapers Market: Restraints                                                     

Growing health concern due to the presence of harmful chemicals in the baby diapers is projected to restrict market growth. Sodium polyacrylate is basically used in the baby diapers and this has allergic reactions on the baby skins. Moreover, prolonged use of diapers can also lead to the darkening of the skin around the diaper areas. All of these factors hamper the market growth.

Fluctuating prices of the raw material used in the manufacturing of the baby diaper are leading to a gap in supply and demand. This factor is expected to restrict the market growth of China.

China Baby Diapers Market: Competitive Landscape

Major players operating in China baby diapers market include, Procter & Gamble, Kimberly-Clark, Hengan, Unicharm Corp., and Ever Beauty.

Baby diapers are in use since the baby is not able to control his bowel or urinary functions on its own. These diapers are used to keep the baby clean from waste products and thus preventing them from the foul smell caused by faecal matter which is present on the skin. Disposable diapers are disposed after each use. Some baby diapers come in organic materials like cotton, bamboo or organic hemp for the softness and comfort that the baby's skin requires. Baby diapers are also available as organic cloth diapers. Cloth diapers absorb the moisture from the skin which allows your baby to stay dry. They are much softer than the ordinary cotton diapers and therefore make your baby feel comfortable and less irritated.

In order to reduce the risk of diaper rash, you can opt for organic baby diapers which have been prewashed and dry cleaned. Organic baby diapers are also good for your baby as they help to eliminate chemical residues and pesticides which are present in the regular diaper. With the increasing number of studies being conducted on babies and diapers, there is much information that can be learnt which helps parents make the right decisions when it comes to selecting baby diapers. It is very important for you to maintain a supply of baby diapers so that your baby will always be in a position to use them.

Market Dynamics:

R&D of compostable diapers is expected to propel growth of China baby diapers market. For instance, in October 2021, Agromousquetaires, through its Cellulose de Brocéliande subsidiary and a diaper producer, collaborated with materials producer, Tethis, for R&D of compostable diapers.

However, increase in cost of products is expected to limit growth of China baby diapers market. For instance, according to data from Nielsen Holdings Inc., the average unit price of diapers increased by 14% year over year in January 2021 and has remained elevated ever since.

Key features of the study:

  • This report provides in-depth analysis of China baby diapers market, and provides market size (US$ Million) and compound annual growth rate (CAGR%) for the forecast period (2021–2028), considering 2020 as the base year
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends,  regional outlook, and competitive strategies adopted by key players
  • It profiles key players in China baby diapers market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies
  • Key companies covered as a part of this study include Procter & Gamble, Kimberly-Clark, Hengan, Unicharm Corp., and Ever Beauty
  • Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
  • China baby diapers market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing China baby diapers market

Detailed Segmentation:

  • China Baby Diapers Market, By Product Type:
    • Disposable Diapers
      • Ultra-Absorbent Diapers
      • Regular Diapers
      • Super Absorbent Diapers
      • Bio-degradable Diapers
    • Cloth Diapers
    • Training Nappy
    • Swim Pants
  • Company Profiles
    • Procter & Gamble*
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Key Strategies
      • Recent Developments
      • Future Plans
    • Kimberly-Clark
    • Hengan
    • Unicharm Corp.
    • Ever Beauty

“*” marked represents similar segmentation in other categories in the respective section.

Frequently Asked Questions

Shifting preferences of parents from cloth nappies to disposable diapers and rapid urbanization in China due to the changing lifestyle of the consumers are factors boosting adoption of baby diapers in China.
Growing health concern due to the presence of harmful chemicals in the baby diapers and fluctuating prices of the raw material used in the manufacturing of the baby diaper are factors hindering growth of the market.
The market was valued at US$ 16,830.84 million in 2020.
Among Product Type, the Disposable Diapers held dominant position in the market in 2020.
Continuous product launch for business expansion by the key manufacturers is a major trend in the market.
Major players operating in China baby diapers market include, Procter & Gamble, Kimberly-Clark, Hengan, Unicharm Corp., and Ever Beauty.

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