Market Overview
In cloud-based language learning, resources are stored in the cloud and can be accessed from mobiles and computers. A cloud-based language learning platform facilitates users to access information and allows data sharing and multi-user collaboration effectively. Growing demand for e-learning technology has increased the demand for cloud-based solutions. Cloud-based solutions offer an ideal environment for a virtual classroom to access information effectively and easily. The majority of cloud computing providers use C-Sharp and JAVA to make cloud servers. Hence, the global language market is expected to witness a significant shift during the forecast period, owing to emergence of cloud-as-a-service. As a result of this, many businesses have shifted to the cloud, offering cloud-based language learning to customers.
The global cloud based language learning market was valued for US$ 202.2 Mn in 2019 is expected to exhibit a CAGR of 13.7% during the forecast period.
Market Dynamics- Drivers
According to the Telecom Regulatory Authority of India (TRAI), a consultation paper on cloud computing published in June 2016, cloud computing accounted for 33% of IT expenditure globally in 2015. Various organizations around the world are investing heavily in cloud infrastructure since it offers various benefits to academics. Moreover, it can be used as a personal workspace and enhances learning and teaching experiences. Cloud-based or Web 2.0 technologies are a vast array of free or nearly free, socially oriented, and web-based tools such as collaborative, generative, documentative, communicative, and interactive Web 2.0. Furthermore, Web 2.0 tools support collaboration and sharing information required for active and social learning. Hence, these factors are expected to drive the global cloud-based language learning market during the forecast period.
In the recent past, the education sector has started gradually shifting towards digital transformation. It has emerged as one of the most dynamics industries to adopt advancements in telecommunication, technology, networking technologies, etc. Language learning is a key segment in the education industry and is rapidly shifting towards the cloud computing model and cloud-based learning solutions, which in turn, is expected to become an essential model of language learning in the near future. Thus, growing proliferation of cloud computing technology is expected to support the global market growth over the forecast period.
North America region dominated the global cloud based language learning market in 2019, accounting for 49.0% share in terms of value, followed by Europe and Asia-Pacific, respectively
Source: Coherent Market Insights
Market Dynamics- Restraints
Cloud computing face many challenges regarding data privacy protection such as storage, access, audit, retention, compliance, destruction, audit, and monitoring breaches of different legal systems. Privacy concerns in cloud computing is a technical as well as legal problem. Moreover, security is extremely crucial for some e-learning material. In fact, reliability is also concern in emerging economies, which adopt cloud computing. Thus, these factors are expected to hamper the global cloud based language learning market growth over the forecast period.
Although cloud-based language learning offers multiple prospects for revenues, there is no standard or set viable model for monetization. Different cloud computing providers across the globe have implemented their own individual strategy, which may or may not profit the customers. Thus, standard model for revenue and monetization is necessary. Therefore, lack of viable revenue and monetization model is expected to hamper the market growth in the near future.
Market Opportunities
Cloud computing holds enormous potential to transform the education sector. Cloud-based textbooks are ideal substitutes for expensive university textbooks since the digital content is less expensive than printed content. This, in turn, allows students from humble economic background to gain access to quality learning material. There are various companies across the globe focused on transforming the educational sector. For instance, Pearson Education is moving away from being a traditional publishing company and is leading the way in transforming education digitally. Pearson is developing a cloud-based digital platform with a single editorial and authoring and content distribution capability.
Cloud-based language learning platform overcome geographical barriers with students from around the world learning/interacting with any teacher. Moreover, cloud-based learning offers the best content available for the user, which is expected to boost the market growth. Cloud technologies promote cross-cultural awareness and effective peer communication. This, in turn, supports more and more people to learn different languages at a very small cost.
Source: Coherent Market Insights
Market Trends
In a language learning environment, the success of any platform is dependent on its capability to engage customers for a long time. Gamification makes language a fun learning activity, thereby giving it a chance to move away from conventional and repetitive language learning methods. Furthermore, Memrise offers a fun based language learning solution as it aims to make learning a playtime activity. Memrise has turned language and learning facts into a game where the learner grows a colorful garden of memory. So each time the user recalls that word, it helps to grow a little bit – like watering a little flower.
Social media has become a chief module to connect geographically separated employees and workforces. Cloud-based learning offers collaboration through social media. By social learning, learners create discussion and public notes related to online assets and view up-to-date news feeds of content and activities generated by users and follow colleagues of interest. For instance, Moodle is a customizable and scalable open-source platform that features classroom management, built-in course authoring, and mobile learning along with social learning. It can be used in corporate or business applications. However, it is mainly used in educational institutions, since it is open-source and free to use.
Segment Information:
In global cloud based language learning market by training type, corporate sub segment dominated the global market in 2019, accounting for 50.4% share in terms of value.
Source: Coherent Market Insights
Competitive Section
Key players operating in the global cloud based language learning market are Sanako Corporation, Duolingo, EF Education First Ltd., Linguatronics LC, Voxy, Inc., Rosetta Stone Inc., Culture Alley, Speexx, SANS Inc., and Lesson Nine GmbH.
Key Developments
Cloud-based learning, online learning, or eLearning it means learning is provided with use cloud and internet. Meaning that resources are stored in a virtual environment, accessed from various forms of web-enabled devices such as laptops, smart phones, tablets. A cloud-based language learning platform facilitates users to access information and allows data sharing and multi-user collaboration effectively. Increasing demand for e-learning technology has increased the demand for cloud-based solutions in the education industry. Cloud based platforms offer environment which are ideal for virtual classrooms such data material sharing, group discussion etc. Hence, the global language market is expected to witness a significant shift during the forecast period, owing to emergence of cloud-as-a-service. As a result of this, many businesses have shifted to the cloud, offering cloud-based language learning to customers.
Market Dynamics
Cloud Based Language Learning is increasing in the forecast period owing to increasing demand from private investment. Private institutes are heavily investing in the cloud based as these services increases there student base without investing in infrastructure. These cloud based services also helps institutes to analyses teachers’ performance by using analytical tools such as number of students spending on app and others. Cloud based services can be adopted by globally for instance, according to coherent market analysis, an Indian technology company BYJU'S, which is a K-12 company has large market in china, without any physical infrastructure present in China.
Cloud Based Language Learning providing learning new language opportunities to college students and working professionals according their convenience. Working professional and find it difficult to attend physical lecture in college or coaching institutes as they are working in weekdays, that’s why they prefer online learning. This provides advantage such leaning according to convenience, multiple device access and others. Working professionals and students are expected to drive the students are expected to drive the global Cloud Based Language Learning market in the forecast period.
Market Taxonomy
This report segments the global cloud based language learning market on the basis of training type, language and region. On the basis of training type, global cloud based language learning market is segmented into education and corporate. On the basis of language, the global cloud based language learning market is segmented into English, Spanish, Chinese, French, German, Japanese and others. On the basis of size, the global cloud based language learning market is segmented into size A, size B and Others. On the basis of region, global cloud based language learning market is segmented into North America, Latin America, Europe, Asia pacific, Middle East and Africa.
Key features of the study:
Detailed Segmentation:
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