Cotton pads are made from raw cotton and are widely used in the cosmetics and medical sectors, across the globe. These pads are majorly used for face cleansing and to prevent bleeding from skin cuts and injuries. Moreover, usage of cotton pads for makeup application and removal has gained traction since the last few years.
The global cotton pads market is estimated to surpass US$ 806.3 million by the end of 2027 in terms of revenue, exhibiting a CAGR of 5.0% during the forecast period (2020 to 2027).
Rising awareness among the millennial population about personal care and hygiene is expected to boost demand for cotton pads in the upcoming years. Furthermore, long fiber cotton having ability to absorb more oil and other liquid make them well-suited for several cosmetic applications.
Moreover, increasing disposable income of the working population has fueled demand for cosmetics products, thereby, generating demand for cotton pads. For instance, according to the Organization for Economic Co-operation and Development, per capita, disposable income in European Union was valued at US$ 33,399 in 2018, which increased to US$ 34,355 in 2019.
Among regions, Asia Pacific held dominant position in the global cotton pads market in 2019, accounting for 35.7% market share, in terms of revenue, followed by Europe and North America.
Figure 1. Global Cotton Pads Market Revenue Share (%), By Region, 2019
The increasing number of substitutes to cotton pads available is expected to hamper the market growth to some extent. Alternatives such as flannel, bamboo, and other microfiber pads are witnessing a surge in demand across the cosmetics and personal care industry. Moreover, a research study conducted by the U.S. EPA (Environmental Protection Agency) in 2016, stated that fine microfiber (0.38 mm or less in diameter) can remove 98% of bacteria and 93% of viruses, while cotton can only remove 30% of bacteria and 23% viruses. Rising adoption of these materials is expected to hinder demand for cotton pads in the near future.
Cotton Pads Market Report Coverage
||Market Size in 2019:
||US$ 565.2 Mn
|Historical Data for:
||2017 and 2018
||2020 to 2027
|Forecast Period 2020 to 2027 CAGR:
||2027 Value Projection:
||US$ 806.3 Mn
- North America: U.S. and Canada
- Latin America: Brazil, Argentina, Mexico, and Rest of Latin America
- Europe: U.K., Germany, France, Italy, Spain, Russia, and Rest of Europe
- Asia Pacific: China, India, Japan, ASEAN, South Korea, Australia, and Rest of Asia Pacific
- Middle East & Africa: Middle East and Africa
- By Product Type: Round Cotton Pads, Square Cotton Pads, and Oval Cotton Pads
- By End Use Industry: Cosmetic, Medical, and Others
- By Distribution Channel: Hypermarket/Supermarket, Specialty Stores, Online, and Others
CMC Consumer Medical Care GMBH, Cotton Club, Groupe Lemoine, Sanitars, Shiseido Co. Ltd., Sisma S.P.A, TZMO SA, L&R USA Inc., Unicharm Corporation, and PT Cottonindo Ariesta Tbk.
- Increasing usage of cotton pads for skin cleaning and nourishment
- Rising demand for the application of facial cosmetic products
|Restraints & Challenges:
- Increasing number of substitutes to conventional cotton pads
On account of excessive water consumption by the cotton plants, the adoption of reusable cotton pads is gaining traction across the cosmetics and pharmaceutical sectors. For instance, according to the article published on February 7, 2017, by Water Footprint Calculator, the water footprint for 1 pound of cotton is around 1,320 gallons. Thus, players operating in this market are expected to develop advanced reusable cotton pads with varied properties, depending upon their end application.
Figure 2. Global Cotton Pads Market – Opportunity Analysis
On the basis of distribution channel, in 2019, specialty stores segment accounted for 33.1% of the revenue share in the global cotton pads market. Specialty stores offer enhanced consumer experience, provide solution-based approaches in digital formats, and also provide open-sell environments, thereby supporting growth of the segment. Moreover, according to the Coherent Market Insights analysis, the future growth of specialty stores is promising, primarily due to changing trends in lifestyles, growing family income, urbanization, education, and new product development.
Figure 3. Global Cotton Pads Market Revenue Share (%), By Distribution Channel, 2019
Global Cotton Pads Market - Impact of Coronavirus (COVID-19) Pandemic
The global market for cotton pads has been impacted due to the ongoing COVID-19 pandemic. Several governments across the globe have imposed nationwide lockdowns to limit the spread of the virus, which resulted in the shutting down of businesses and ceasing of several economic activities. According to the International Monetary Fund’s 2020 report, the global economy is expected to contract sharply by 3.0% in 2020, which is worse than the 2008-09 financial crisis. Moreover, reduced demand for cosmetics has indirectly led to low demand for cotton pads across the cosmetics sector. For instance, in 2020, L'Oréal, the world’s largest cosmetic manufacturer, witnessed a sharp decline of 7.7%, 4.8%, and 3.7% in growth across Western Europe, North America, and the Asia Pacific regions.
Key players operating in the global cotton pads market include CMC Consumer Medical Care GMBH, Cotton Club, Groupe Lemoine, Sanitars, Shiseido Co. Ltd., Sisma S.P.A, TZMO SA, L&R USA Inc., Unicharm Corporation, and PT Cottonindo Ariesta Tbk.