Cotton pads are made from raw cotton and are widely used in the cosmetics and medical sectors, across the globe. These pads are majorly used for face cleansing and to prevent bleeding from skin cuts and injuries. Moreover, usage of cotton pads for makeup application and removal has gained traction since the last few years.
The global cotton pads market is estimated to surpass US$ 806.3 million by the end of 2027 in terms of revenue, exhibiting a CAGR of 5.0% during the forecast period (2020 to 2027).
Rising awareness among the millennial population about personal care and hygiene is expected to boost demand for cotton pads in the upcoming years. Furthermore, long fiber cotton having ability to absorb more oil and other liquid make them well-suited for several cosmetic applications.
Moreover, increasing disposable income of the working population has fueled demand for cosmetics products, thereby, generating demand for cotton pads. For instance, according to the Organization for Economic Co-operation and Development, per capita, disposable income in European Union was valued at US$ 33,399 in 2018, which increased to US$ 34,355 in 2019.
Among regions, Asia Pacific held dominant position in the global cotton pads market in 2019, accounting for 35.7% market share, in terms of revenue, followed by Europe and North America.
Figure 1. Global Cotton Pads Market Revenue Share (%), By Region, 2019
The increasing number of substitutes to cotton pads available is expected to hamper the market growth to some extent. Alternatives such as flannel, bamboo, and other microfiber pads are witnessing a surge in demand across the cosmetics and personal care industry. Moreover, a research study conducted by the U.S. EPA (Environmental Protection Agency) in 2016, stated that fine microfiber (0.38 mm or less in diameter) can remove 98% of bacteria and 93% of viruses, while cotton can only remove 30% of bacteria and 23% viruses. Rising adoption of these materials is expected to hinder demand for cotton pads in the near future.
|Base Year:||2019||Market Size in 2019:||US$ 565.2 Mn|
|Historical Data for:||2017 and 2018||Forecast Period:||2020 to 2027|
|Forecast Period 2020 to 2027 CAGR:||5.0%||2027 Value Projection:||US$ 806.3 Mn|
CMC Consumer Medical Care GMBH, Cotton Club, Groupe Lemoine, Sanitars, Shiseido Co. Ltd., Sisma S.P.A, TZMO SA, L&R USA Inc., Unicharm Corporation, and PT Cottonindo Ariesta Tbk.
|Restraints & Challenges:||
On account of excessive water consumption by the cotton plants, the adoption of reusable cotton pads is gaining traction across the cosmetics and pharmaceutical sectors. For instance, according to the article published on February 7, 2017, by Water Footprint Calculator, the water footprint for 1 pound of cotton is around 1,320 gallons. Thus, players operating in this market are expected to develop advanced reusable cotton pads with varied properties, depending upon their end application.
Figure 2. Global Cotton Pads Market – Opportunity Analysis
On the basis of distribution channel, in 2019, specialty stores segment accounted for 33.1% of the revenue share in the global cotton pads market. Specialty stores offer enhanced consumer experience, provide solution-based approaches in digital formats, and also provide open-sell environments, thereby supporting growth of the segment. Moreover, according to the Coherent Market Insights analysis, the future growth of specialty stores is promising, primarily due to changing trends in lifestyles, growing family income, urbanization, education, and new product development.
Figure 3. Global Cotton Pads Market Revenue Share (%), By Distribution Channel, 2019
Global Cotton Pads Market - Impact of Coronavirus (COVID-19) Pandemic
The global market for cotton pads has been impacted due to the ongoing COVID-19 pandemic. Several governments across the globe have imposed nationwide lockdowns to limit the spread of the virus, which resulted in the shutting down of businesses and ceasing of several economic activities. According to the International Monetary Fund’s 2020 report, the global economy is expected to contract sharply by 3.0% in 2020, which is worse than the 2008-09 financial crisis. Moreover, reduced demand for cosmetics has indirectly led to low demand for cotton pads across the cosmetics sector. For instance, in 2020, L'Oréal, the world’s largest cosmetic manufacturer, witnessed a sharp decline of 7.7%, 4.8%, and 3.7% in growth across Western Europe, North America, and the Asia Pacific regions.
Key players operating in the global cotton pads market include CMC Consumer Medical Care GMBH, Cotton Club, Groupe Lemoine, Sanitars, Shiseido Co. Ltd., Sisma S.P.A, TZMO SA, L&R USA Inc., Unicharm Corporation, and PT Cottonindo Ariesta Tbk.
Cotton pads are made by processing raw cotton obtained from cotton farms. These pads are widely used for household applications like manufacturing of diapers and body cleansing for newborn babies. It provides better cleaning for babies as these are soft, chemical-free, and free from harmful substances such as alcohol, lint, fragrance, dye, and ink. The cotton pads are ideal for a full-body clean-up and bathing of newborn babies. Moreover, its usage in the application of various cosmetics and facial lotions is promoting their demand, across the globe.
The cotton pads are derived from 100% organic cellulose that is biodegradable and has a higher tolerance to sunlight. Thus, they are generally used for makeup removal, when bleach or face lotions are applied to the face. Moreover, its long fibers and ability to absorb more oil and other liquid make them well-suited for several other cosmetic applications. For instance, the liquid absorption capacity of 200 gsm cotton pads is around 0.76 as that compared to 200 gsm polypropylene pads which is 0.5.
Round or square cotton pads are also used for dressing purposes or wound covering after a certain injury. For instance, the use of fine cotton pads in the process of gauze dressing is well known across the globe. In this type of dressing, the cotton pad is placed above the wound using tape or a gauze strip (bandage) to prevent dust and bacteria from entering the human body.
However, higher costs and one-time usage associated with conventional cotton pads are restricting their demand. Thus, few players have started developing reusable cotton pads from alternative materials such as bamboo, and microfiber. For instance, the ENR047 Cotton Pad produced by an Australian manufacturer of natural spill solutions and spill absorbent products, Enertech, is made up of reinforced wood fiber rayon and thus is reusable. As these materials are abundantly available at lower prices, their adoption is expected to hamper the market growth for cotton pads over the forecast period.
Major players operating in the cotton pads market are focusing on various strategies such as mergers and acquisitions to widen their global reach. For instance, in November 2016, Groupe Lemoine acquired Albasa, a company producing pads, pleats, and balls in Saint Vicenc de Castellet, Spain.
Key features of the study:
“*” marked represents similar segmentation in other categories in the respective section.