Dairy-free shortening is a kind of dairy-free substitute. It is non-hydrogenated and contains no cholesterol or trans-fat. It is also flavorful and delicious. Shortening made without dairy reduces saturated fat while maintaining the product's flavor. It is a better alternative to canola oil. Dairy-free shortening is used for cake decoration because it does not melt as quickly as butter, making it a good butter substitute; it is also used for cuisine frosting and icing. Shortening that is free of dairy is essential in baking. Furthermore, shortening forms a barrier between gluten molecules, preventing them from cross-linking when liquid is added.
The global dairy free shortening market is expected to surpass US$ 41.23 Bn by the end of 2030 and exhibit a CAGR of 5.6% during the forecast period (2022 to 2030).
Drivers
Due to the rising demand for dairy alternatives among the global population, the dairy free shortening products market is expected to grow significantly over the forecast period. The market for dairy free shortening products is being driven by an increase in veganism among people all over the world. Furthermore, the food processing industry is boosting the growth of the dairy free shortening market by focusing on trans-fat reduction and providing better texture. One of the most important factors driving dairy free shortening market demand in the global food industry is its low-trans-fat property. Dairy free shortening’s has extraordinary ability to improve food flavor, color, texture, and nutrition is propelling its use in the food processing industry. Dairy free shortening is used most frequently in baked goods such as cakes, biscuits, cookies, and pastries. Due to an increased consumption of baked products, is the factor that driving the growth of dairy free shortening market.
Many people are allergic to lactose, which makes up a large portion of all dairy products. Lactose can be difficult to digest, causing stomach pain to those who consume a lot of dairy products. People all over the world have started using dairy-free shortening products or diets as a result of lactose sensitivity. People are suffering from more and more digestive disorders as a result of changes in their dietary habits, which has led to a growth in the consumption of dairy-free shortening, which is high in fibres and helps improve people's gut health.
Among regions, North America held a dominant position in the global dairy free shortening market in 2021, accounting for 36.8% market share in terms of revenue, followed by Asia Pacific and Europe. North America held a dominant position as a result of a number of factors including rising health consciousness, high lactose intolerance, and rising per capita disposable income.
| Report Coverage | Details | ||
|---|---|---|---|
| Base Year: | 2021 | Market Size in 2021: | US$ 21.45 Bn |
| Historical Data for: | 2017, 2018 and 2019 | Forecast Period: | 2022 to 2030 |
| Forecast Period 2022 to 2030 CAGR: | 5.6% | 2030 Value Projection: | US$ 41.23 Bn |
| Geographies covered: |
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| Companies covered: |
Groupe Danone, The Hein Celestial Group, The Whitewave Foods Company, Good Karma Foods, GraceKennedy Group, Blue Diamond Growers, Inc., SunOpta, Inc., Oatly A.B., and Vitasoy International Holdings Limited |
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Figure 1. Global Dairy Free Shortening Market Revenue Share (%), By Region, 2021
Market Restraints
Consumers are becoming more concerned about food ingredients, especially if they contain fat. Furthermore, the main ingredients used in shortening are high in various fats, which can be harmful to one's health. Consumers who are looking for vegan alternatives such as coconut oil, must be aware of the various negative consequences of such alternatives. In 2018, According to Harvard Health Publisher, Coconut oil has a saturated fat content of 90%, which is higher than butter (64%) or lard (45%). The aforementioned factors may cause an increase in bad cholesterol level. In 2021. According to U.S. Department of Health & Human Services, High cholesterol levels are on the rise in the U.S., with nearly 94 million adults having levels above 200 mg/dl and 28 million having levels above 240 mg/dl. Therefore, Due to high cholesterol, health issue of people is increases. This factor is hampering the growth of dairy-free shortening market.
Market Trends
In recent years, there has been a significant increase in the number of people adopting plant-based diets such as coconut milk, almond milk etc., resulting in an increase in the demand for dairy-free shortening products. Therefore, the growing popularity of plant-based diet products this factor is driving growth of dairy free shortening market.
Figure 2. Global Dairy Free Shortening Market Revenue Share (%), By Product Type, 2021
Among product type, the beverages segment accounted for the highest market share of 32.5% in the global dairy free shortening market in 2021. Changing consumer preferences for healthy and organic drinks, as well as rising demand for functional and flavored waters are driving the dairy free shortening market growth.
Global Dairy Free Shortening Market - Impact of Coronavirus (COVID-19) Pandemic
COVID-19 pandemic has positive impact on global dairy free shortening market. Vegetarian, vegan, and flexitarian diets were on the rise even before the COVID-19 pandemic. Concerns about personal health, environmental sustainability, and animal welfare fueled therefore peoples are shifted toward plant-based diets, and it appears that the coronavirus pandemic has accelerated this trend. For instance, in 2021, According to According to foodbeverageinsider.com, nearly 1 in 5 (18%) people in the UK have eaten more vegan and/or vegetarian food since the pandemic began in March 2020. According to the study, a similar percentage stated that they will remain fully vegetarian or vegan after the pandemic has passed.
Competitive Section
Key players operating in the global dairy free shortening market include Groupe Danone, The Hein Celestial Group, The Whitewave Foods Company, Good Karma Foods, GraceKennedy Group, Blue Diamond Growers, Inc., SunOpta, Inc., Oatly A.B., and Vitasoy International Holdings Limited.
Dairy-free shortening is made from animal fat or vegetable oil that has been partially or completely hydrogenated. Owing to its low melting point, dairy-free shortening improves the freshness, volume, and quality of its products. Numerous advantages of shortening in the preparation of baked confectionery products, such as its health benefit and replacement of dairy products, high melting point, and low cholesterol, have attracted confectionery product manufacturers, Increasing demand for Dairy-free bakery & confectionery products are helps to drive the global Dairy-free Shortening market.
Market Dynamics
Consumers are increasingly opting for cruelty-free items such as meat and dairy substitutes, including dairy-free shortening, as a result of rising health awareness and sustainability concerns.
Coconut oil is a great plant-based shortening substitute. At room temperature, it is solid, and can be melt or beat it just like butter or shortening. It also has a similar texture and is vegan. It can be used in place of dairy products, but baked goods will likely taste like coconut. As a result increasing in demand for coconut oil is expected to drive the growth of global dairy free shortening market.
Cross-contamination of raw materials could hinder the market growth trajectory over the forecast period, affecting dairy-free product sales. Furthermore, the relatively high prices of dairy-free products limit the sales potential and may stifle the growth of the dairy-free shortening market.
Key market players are focusing on product launches, product expansions, mergers, acquisitions, and partnerships in order to expand their business in the market. For instance, in February 2019, Nature Fresh Professional (a supplier of bakery shortenings and margarines) launched its wide range of shortening products across Kerala Market in India. The company offers Elite-Supreme-Select-Delight-Classic- and also a range of Margarine such as Champion, Master, and Genius. The company has a clear vision to provide good quality ingredients to the bakers. Making this launch more engaging, educative, and interactive, the brand organized a technical session with Thiruvananthapuram- and Kozhikode-based bakers.
Key features of the study:
Detailed Segmentation:
*” marked represents similar segmentation in other categories in the respective section.
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