Market Challenges: High costs associated with the devices

The defibrillators market faces several challenges. High costs associated with the devices pose a major barrier, especially in price-sensitive emerging markets. Additionally, lack of awareness among general public about importance of early defibrillation acts as a roadblock. Many people are not trained to use defibrillators in emergency situations. Further, reimbursement policies for these life-saving devices vary significantly across countries. Together, these factors limit greater adoption of defibrillators.

Market Opportunities: Investments by governments and charitable organizations

Rising prevalence of target diseases like sudden cardiac arrest and cardiovascular disorders drives demand. Favorable regulatory environment promoting public-access defibrillators also augurs well. Technological advancements enabling miniaturization and portability widen the target base. Investments by governments and charitable organizations to install more devices create a conducive environment.