DIGITAL PREGNANCY TEST KITS MARKET ANALYSIS

Digital Pregnancy Test Kits Market - Insights

Pregnancy test kits quantify hormones such as human chorionic gonadotropin (hCG), present in our blood or urine samples, to determine whether a woman is pregnant or not. Products such as Clearblue’s digital pregnancy test kits can estimate the number of weeks the concerned person has been pregnant. The digital pregnancy test kits can be broadly categorized into analog and digital. Digital pregnancy test kits clearly display the results on its screen, showing pregnant or not pregnant, however, the analog kits display a line or symbol to represent the results. The digital pregnancy test kits market is characterized by few players, as customers highly patronize brands in this market and are hesitant to try new products.

Advantages offered by digital pregnancy test kits over conventional products are expected to boost growth of the digital pregnancy test kit market

The ability of digital pregnancy test kits to clearly spell out the result and estimate the number of weeks for a woman has been pregnant are the two major advantages offered by the device. The digital pregnancy test kit confirms pregnancy through an indicator on the screen and hence, does not require any interpretation of the result, as in the case of conventional test kits. Conventional kits display a line or symbol to reveal the result. The accuracy of the result is determined by the amount of visibility of the representation. Traditional kits offer low quality of visibility and more often than not, a very faint line appears on the screen of such kits. This in turn, perplexes customers by providing inaccurate interpretation as to whether the result is positive or negative. Women taking conventional pregnancy tests, thus end up visiting healthcare facilities such as clinics or hospitals, to get a better understanding about their result. On the contrary, digital pregnancy tests provide visibly accurate results, thus preventing the need to visit a healthcare professional. This in turn, is expected to drive growth of the market for digital pregnancy test kits.

Digital pregnancy test kits estimate the number of weeks a woman has been pregnant, thus eliminating the requirement for conventional methods such as ultrasound scans, which provide information regarding date of conception and due date of delivery. Women thus, do not require to visit hospitals or clinics to avail for ultrasound tests. The convenience and result accuracy provided by digital pregnancy test kits, is thus increasing the inclination of women towards this product. This in turn, is increasing customer base, which is expected to boost growth of the digital pregnancy test kits market.

The global digital pregnancy test kits market was valued at US$ 166.4 million in 2016 and is expected to witness a CAGR of 3.8% over the forecast period (2017–2025).

Figure 1. Global Digital Pregnancy Test Kits Market, Company Share Analysis, 2017 and 2025

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Source: Coherent Market Insights Analysis (2018)

High price point as compared to alternative pregnancy test kits is expected to restrain growth of the digital pregnancy test kits market

Advanced devices such as digital pregnancy test kits are sold at higher prices in comparison with alternative options. Women in emerging economies such as India, China, and Brazil refrain from using these kits due to its relatively high prices. The cost of basic versions of digital pregnancy kits in the U.S., accounts for over US$ 10 and advanced versions rise up to around US$ 20 or more. These kits allow for conduction of around 2-3 tests alone. Therefore, one test costs for between US$ 5-15. However, one conventional pregnancy test strip costs less than US$ 1. In India, digital kits start from upwards of US$ 15 whereas one conventional pregnancy test strip cost less than US$ 1.

Key players operating in the digital pregnancy test kits market include Precision Diagnostics GmbH, Church & Dwight Co., Inc., Gregory Pharmaceutical Holdings, Inc., and Sugentech, Inc.