Global Digital Pregnancy Test Kits Market, by Products (With Week Indicator, and Without Week Indicator), by Distribution Channel (Retail Pharmacies, Online Pharmacies, Maternity Clinics, and Hypermarkets and Supermarkets), and by Geography - Trends, and Forecast till 2025

Digital Pregnancy Test Kits Market - Insights

Pregnancy test kits quantify hormones such as human chorionic gonadotropin (hCG), present in our blood or urine samples, to determine whether a woman is pregnant or not. Products such as Clearblue’s digital pregnancy test kits can estimate the number of weeks the concerned person has been pregnant. The digital pregnancy test kits can be broadly categorized into analog and digital. Digital pregnancy test kits clearly display the results on its screen, showing pregnant or not pregnant, however, the analog kits display a line or symbol to represent the results. The digital pregnancy test kits market is characterized by few players, as customers highly patronize brands in this market and are hesitant to try new products.

Advantages offered by digital pregnancy test kits over conventional products are expected to boost growth of the digital pregnancy test kit market

The ability of digital pregnancy test kits to clearly spell out the result and estimate the number of weeks for a woman has been pregnant are the two major advantages offered by the device. The digital pregnancy test kit confirms pregnancy through an indicator on the screen and hence, does not require any interpretation of the result, as in the case of conventional test kits. Conventional kits display a line or symbol to reveal the result. The accuracy of the result is determined by the amount of visibility of the representation. Traditional kits offer low quality of visibility and more often than not, a very faint line appears on the screen of such kits. This in turn, perplexes customers by providing inaccurate interpretation as to whether the result is positive or negative. Women taking conventional pregnancy tests, thus end up visiting healthcare facilities such as clinics or hospitals, to get a better understanding about their result. On the contrary, digital pregnancy tests provide visibly accurate results, thus preventing the need to visit a healthcare professional. This in turn, is expected to drive growth of the market for digital pregnancy test kits.

Digital pregnancy test kits estimate the number of weeks a woman has been pregnant, thus eliminating the requirement for conventional methods such as ultrasound scans, which provide information regarding date of conception and due date of delivery. Women thus, do not require to visit hospitals or clinics to avail for ultrasound tests. The convenience and result accuracy provided by digital pregnancy test kits, is thus increasing the inclination of women towards this product. This in turn, is increasing customer base, which is expected to boost growth of the digital pregnancy test kits market.

The global digital pregnancy test kits market was valued at US$ 166.4 million in 2016 and is expected to witness a CAGR of 3.8% over the forecast period (2017–2025).

Figure 1. Global Digital Pregnancy Test Kits Market, Company Share Analysis, 2017 and 2025

digital pregnancy test kits market

Source: Coherent Market Insights Analysis (2018)

High price point as compared to alternative pregnancy test kits is expected to restrain growth of the digital pregnancy test kits market

Advanced devices such as digital pregnancy test kits are sold at higher prices in comparison with alternative options. Women in emerging economies such as India, China, and Brazil refrain from using these kits due to its relatively high prices. The cost of basic versions of digital pregnancy kits in the U.S., accounts for over US$ 10 and advanced versions rise up to around US$ 20 or more. These kits allow for conduction of around 2-3 tests alone. Therefore, one test costs for between US$ 5-15. However, one conventional pregnancy test strip costs less than US$ 1. In India, digital kits start from upwards of US$ 15 whereas one conventional pregnancy test strip cost less than US$ 1.

Key players operating in the digital pregnancy test kits market include Precision Diagnostics GmbH, Church & Dwight Co., Inc., Gregory Pharmaceutical Holdings, Inc., and Sugentech, Inc.

Digital pregnancy test is an over-the-counter semi-quantitative urine test, which detects presence of human chorionic gonadotrophin (hCG), an indicating factor for pregnancy. Acceptance among scientists regarding the role of hCG hormone in urine to detect pregnancy has led to development of innovative pregnancy tests over the recent past. Women prefer taking pregnancy tests with the help of these tools, at home rather than visiting a doctor or a hospital. Furthermore, digital pregnancy test kits such as Clearblue pregnancy test kits, provide information about the duration of positive pregnancy status with week indicator facility. Conventional pregnancy tests contain pregnancy patches with reagents such as Sera reagent, to detect presence of hCG hormone in the urine, whereas, digital pregnancy tests display information such as levels of hCG hormone as well as time since conception. Commercially available digital pregnancy tests include Clearblue, First Response, and e.p.t. pregnancy tests.

Market Dynamics

Advantages offered by digital pregnancy tests such as ease of use, instant results, and convenient method of testing that can be conducted at home are boosting growth of the digital pregnancy test kits market. Furthermore, increasing adoption of innovative advertisement and promotion campaigns by manufacturers, are creating awareness regarding pregnancy test kits and self-testing for pregnancy. For instance, aggressive advertisement by Swiss Precision Diagnostics GmbH (SPD) helped in increasing their market share in U.S. in 2013-2014, which its competitor, Church & Dwight Co., Inc. proved in U.S. court. The aggressive advertisement has assisted in increasing the adoption of pregnancy test kits among women, in turn, driving market growth. Strip-based conventional pregnancy tests may be associated with certain issues such as possibility of manual errors while comparing the results with the standard, wherein, second opinion may be necessary. Digital pregnancy tests avoids such issues altogether due to the presence of an in-built digital screen, which directly reveals pregnancy status. Moreover, availability of Bluetooth wireless technology in the test kit such as First Response Pregnancy Pro test kit, which can be synced with the smartphone app, is expected to boost growth of the digital pregnancy test kits market.

Key features of the study:

  • This report provides in-depth analysis of the digital pregnancy test kits market and provides market size (US$ Million) and Cumulative Annual Growth Rate (CAGR %) for the forecast period (2017–2025), considering 2016 as the base year
  • It elucidates potential revenue opportunity across different segments and explains attractive investment proposition matrices for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategy adopted by the leading players
  • It profiles leading players in the global digital pregnancy test kits market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments, and strategies
  • Key companies covered as a part of this study include Swiss Precision Diagnostics GmbH, Church & Dwight Co., Inc., Gregory Pharmaceutical Holdings, Inc., and Sugentech, Inc.
  • Insights from this report would allow marketers and the management authorities of the companies to make informed decision regarding their future product launches, technology up-grade, market expansion, and marketing tactics
  • The global digital pregnancy test kits market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through the various strategy matrices used in analyzing the digital pregnancy test kits market

Detailed Segmentation:

  • Global Digital Pregnancy Test Kits Market, By Product:
    • With Week Indicator
    • Without Week Indicator
  • Global Digital Pregnancy Test Kits Market, By Distribution Channel:
    • Retail Pharmacies
    • Online Pharmacies
    • Maternity Clinics
    • Hypermarkets & Supermarkets   
  • Global Digital Pregnancy Test Kits Market, By Geography:
    • North America
      • By Product:
        • With Week Indicator
        • Without Week Indicator
      • By Distribution Channel:
        • Retail Pharmacies
        • Online Pharmacies
        • Maternity Clinics
        • Hypermarkets & Supermarkets   
      • By Country:
        • U.S.
        • Canada
    • Europe
      • By Product:
        • With Week Indicator
        • Without Week Indicator
      • By Distribution Channel:
        • Retail Pharmacies
        • Online Pharmacies
        • Maternity Clinics
        • Hypermarkets & Supermarkets   
      • By Country:
        • U.K.
        • Germany
        • Italy
        • France
        • Spain
        • Russia
        • Rest of Europe
    • Asia Pacific
      • By Product:
        • With Week Indicator
        • Without Week Indicator
      • By Distribution Channel:
        • Retail Pharmacies
        • Online Pharmacies
        • Maternity Clinics
        • Hypermarkets & Supermarkets   
      • By Country:
        • China
        • India
        • Japan
        • ASEAN
        • Australia
        • South Korea
        • Rest of Asia Pacific
    • Latin America
      • By Product:
        • With Week Indicator
        • Without Week Indicator
      • By Distribution Channel:
        • Retail Pharmacies
        • Online Pharmacies
        • Maternity Clinics
        • Hypermarkets & Supermarkets   
      • By Country:
        • Brazil
        • Mexico
        • Rest of Latin America
    • Middle East
      • By Product:
        • With Week Indicator
        • Without Week Indicator
      • By Distribution Channel:
        • Retail Pharmacies
        • Online Pharmacies
        • Maternity Clinics
        • Hypermarkets & Supermarkets   
      • By Country:
        • GCC
        • Israel
        • Rest of Middle East
    • Africa
      • By Product:
        • With Week Indicator
        • Without Week Indicator
      • By Distribution Channel:
        • Retail Pharmacies
        • Online Pharmacies
        • Maternity Clinics
        • Hypermarkets & Supermarkets
      • By Country:
        • Central Africa
        • South Africa
        • North Africa
  • Company Profiles
    • Swiss Precision Diagnostics GmbH*
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Key Strategies
      • Recent Developments
    • Church & Dwight Co., Inc.
    • Gregory Pharmaceutical Holdings, Inc.
    • Sugentech, Inc.

 “*” marked represents similar segmentation in other categories in the respective section.

Table of Contents

  1. Research Objective and Assumption
    • Research Objectives
    • Assumptions
    • Abbreviations
  2. Market Purview
    • Report Description
      • Market Definition and Scope
    • Executive Summary
      • Market Snippet, By Product Type
      • Market Snippet, By Distribution Channel
      • Market Snippet, By Region
    • Coherent Opportunity Map (COM)
  3. Market Dynamics, Regulations, and Trends Analysis
    • Market Dynamics
      • Drivers
      • Restraints
      • Market Opportunities
    • PEST Analysis
    • PORTER’s Five Forces Analysis
    • Regulatory Scenario
    • Reimbursement Scenario
    • Technological Trends
    • Product Recall
    • Alternative Options for Pregnancy Test
  4. Global Digital Pregnancy Test Kits Market, By Product Type, 2017–2025, (US$ Mn)
    • Introduction
      • Market Share Analysis, 2016 and 2025 (%)
      • Y-o-Y Growth Analysis, 2017–2025
      • Segment Trends
    • With Week Indicator
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2017–2025, (US$ Mn)
    • Without Week Indicator
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2017–2025, (US$ Mn)
  5. Global Digital Pregnancy Test Kits Market, By Distribution Channel, 2017–2025, (US$ Mn)
    • Introduction
      • Market Share Analysis, 2016 and 2025 (%)
      • Y-o-Y Growth Analysis, 2017–2025
      • Segment Trends
    • Retail Pharmacies
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2017–2025, (US$ Mn)
    • Online Pharmacies
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2017–2025, (US$ Mn)
    • Maternity Clinics
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2017–2025, (US$ Mn)
    • Hypermarkets & Supermarkets
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2017–2025, (US$ Mn)
  6. Global Digital Pregnancy Test Kits Market, By Regions, 2017–2025, (US$ Mn)
    • Introduction
      • Market Share Analysis, By Region, 2016 and 2025 (%)
      • Y-o-Y Growth Analysis, For Regions, 2017–2025
    • North America
      • Market Size and Forecast, By Product Type, 2017–2025, (US$ Mn)
      • Market Size and Forecast, By Distribution Channel, 2017–2025, (US$ Mn)
      • Market Size and Forecast, By Country, 2017–2025, (US$ Mn)
        • U.S.
        • Canada
    • Europe
      • Market Size and Forecast, By Product Type, 2017–2025, (US$ Mn)
      • Market Size and Forecast, By Distribution Channel, 2017–2025, (US$ Mn)
      • Market Size and Forecast, By Country, 2017–2025, (US$ Mn)
        • U.K.
        • Germany
        • Italy
        • France
        • Spain
        • Russia
        • Rest of Europe
    • Asia Pacific
      • Market Size and Forecast, By Product Type, 2017–2025, (US$ Mn)
      • Market Size and Forecast, By Distribution Channel, 2017–2025, (US$ Mn)
      • Market Size and Forecast, By Country, 2017–2025, (US$ Mn)
        • China
        • India
        • Japan
        • ASEAN
        • Australia
        • South Korea
        • Rest of APAC
    • Latin America
      • Market Size and Forecast, By Product Type, 2017–2025, (US$ Mn)
      • Market Size and Forecast, By Distribution Channel, 2017–2025, (US$ Mn)
      • Market Size and Forecast, By Country, 2017–2025, (US$ Mn)
        • Brazil
        • Mexico
        • Rest of Latin America
    • Africa
      • Market Size and Forecast, By Product Type, 2017–2025, (US$ Mn)
      • Market Size and Forecast, By Distribution Channel, 2017–2025, (US$ Mn)
      • Market Size and Forecast, By Country, 2017–2025, (US$ Mn)
        • Central Africa
        • South Africa
        • North Africa
    • Middle East
      • Market Size and Forecast, By Product Type, 2017–2025, (US$ Mn)
      • Market Size and Forecast, By Distribution Channel, 2017–2025, (US$ Mn)
      • Market Size and Forecast, By Country, 2017–2025, (US$ Mn)
        • GCC
        • Israel
        • Rest of Middle East
  7. Competitive Landscape
    • Heat Map Analysis
    • Company Profiles
      • Swiss Precision Diagnostics GmbH
        • Company Overview
        • Product Portfolio
        • Key Developments
        • Financial Performance
        • Strategies
      • Church & Dwight Co., Inc.
        • Company Overview
        • Product Portfolio
        • Key Developments
        • Financial Performance
        • Strategies
      • Gregory Pharmaceutical Holdings, Inc.
        • Company Overview
        • Product Portfolio
        • Key Developments
        • Financial Performance
        • Strategies
      • Sugentech, Inc.
        • Company Overview
        • Product Portfolio
        • Key Developments
        • Financial Performance
        • Strategies
  8. Section
    • References
    • Research Methodology
    • About Us and Sales Contact

*Browse 25 market data tables and 46 figures on "Digital Pregnancy Test Kits Market - Global forecast to 2025”.

Research Methodology

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