E-pharmacy Market, by Region (North America, Latin America, Asia Pacific, Europe, and Middle East & Africa) - Size, Share, Outlook, and Opportunity Analysis, 2018-2026

  • Published On : Mar 2019 |
  • Pages : 140 Pages |
  • Format : CMI Insight PPT Format CMI Insight PDF Format

­­­Global E-pharmacy Beauty and Personal Care (BPC) Market – Insights

The global e-pharmacy beauty and personal care market  is expected to reach US$ 20.20 billion by 2027, witnessing significant growth over the forecast period (2019-2027). This is owing to increasing internet penetration coupled with growing demand for beauty and personal care products. According to a report by Internet World Stats published in December 2018, the number of internet users reached 4,208 million in June 2018 (with 55.1% penetration), up from 3,270 million in 2015 (with 45.0% penetration) across the globe.

E-pharmacy (BPC) market is majorly driven by changing lifestyles, increasing number of youth and working population, along with increasing awareness about personal care and beauty products is contributing to high demand for personal care products. Furthermore, this is leading to high sales of these products through e-pharmacy channels and others. Authenticity and comparative low prices attract consumers towards online pharmacy channels over other e-commerce websites.

E-pharmacy can be used to order products online, which aids to reduce cash transactions and promotes cashless economy. The government of India is taking efforts to promote digital payment systems through the launch of ‘Digital India Initiative’ in July 2015.  This initiative aims to offer internet access and mobile phone coverage across India, which in turn is expected to help several people to receive online access and utilize digital payment technique.

Moreover, in order to encourage poor and illiterate people in rural areas to make digital payments, the government of India launched ‘Aadhaar Pay’ in March 2019, which ensures financial transactions online. It is expected to help people in rural areas to order personal care products at a single click, where pharmacy stores are not available nearby. Therefore, increasing government initiatives to promote cashless economy is expected to boost growth of the market over the forecast period.

The global e-pharmacy beauty and personal care market was estimated to be worth US$ 7.69 billion in 2018, and is expected to register a CAGR of 11.4% in terms of revenue, over the forecast period (2019 – 2027).

Figure 1. Global E-pharmacy Beauty and Personal Care Market Share, By Region, 2018

Source: Coherent Market Insights, 2018-19

In 2017, North America is accounted for the largest revenue share and contributed 43.3% in the global e-pharmacy beauty and personal care (BPC) market. Increasing consumer spending in healthcare care and personal care products is expected to drive growth of the e-pharmacy (BPC) market in the region. According to the U.S. National Health Expenditures 2016 highlights, the U.S. health care spending was US$ 3.3 trillion, accounting to an average spending of around US$ 10,348 per person in 2016. Moreover, overall share of gross domestic product (GDP) related to healthcare spending increased to 17.9 % in 2016 from 17.7 % in 2015.

Furthermore, Asia Pacific is expected to record the fastest growth in the market over the forecast period. The regional growth is attributed to increasing demand for beauty & personal care products and growth of e-commerce industry in emerging economies such as China and India. For instance, according to a report on e-commerce published by India Brand Equity Foundation (IBEF), the Indian e-commerce market is expected to reach US$ 200 billion by 2026, from US$ 38.5 billion in 2017. In 2018, India e-commerce market was estimated to be US$ 50 million, of which baby, beauty, and personal care products segment accounted for 8% by value.

Players operating in the global e-pharmacy market are focusing on different strategies in order to enhance their market share. For instance, in March 2018, Medlife (India-based e-pharmacy company) announced plan for partnership with Aditya Birla Health Insurance (ABHIC). This partnership is expected to offer cashless medicine delivery to ABHIC customers. This will support customers of ABHIC to have paperless and cashless medicine delivery experience at their homes.

Few of the major companies operating in the global e-pharmacy (BPC) market include, LLOYDS Pharmacy Limited, Pharmacy2u Ltd., Gordons Direct, Shop Apotheke, CVS Health, Walgreen Company, Familymeds, Inc., The Medicine Shoppe Pharmacy, Cardinal Health, and Rite Aid Corporation.

The e-pharmacy companies are focusing on customer convenience by offering services such as online consultation by doctors, physicians, beauty specialist through videos, and chatting services. For instance, Medlife was previously offering telephonic consultation and is planning to have video-based doctor consultation through its acquisition of EClinic24/7 firm in November 2018. EClinic24/7 is a telemedicine platform that connects its users with doctors for video consult, voice call, chat, or email/web-based consultation. Patients will be able to avail this facility through Medlife app, and website.

The General Pharmaceutical Council defines an e-pharmacy or internet pharmacy as a registered pharmacy, which supplies medicines and other healthcare & personal care products and/or provides other professional services over the internet, or makes arrangements for the supply of such products or provision of such services over the internet.

Increasing customer preference towards e-pharmacy is attributed to ease and convenience in ordering and accessing websites. Customers can also access a wide range of products at competitive prices at single click of a button, which further increases consumer preference toward e-pharmacy stores. For instance, in 2016, according to a survey conducted by Consumer Online Foundation and Bureau of Research on Industry and Economic Fundamentals (BRIEF), 61% people prefer to buy medicines online in India.

Furthermore, as online pharmacies do not have a physical pharmacy, they are able to keep the costs low and can offer products at attractive prices. Therefore, lower prices, discounts, and varied package offers and free home delivery services with preferred time and address are some of the major advantages offered by e-pharmacy facilities.

Market Dynamics

E-pharmacy beauty and personal care (BPC) market was valued at USD 7.69 billion in 2018 and is predicted to grow further recording a CAGR of 11.4% over the forecast period. Factors such as changing lifestyles, rising number of youth and working population, along with increasing awareness about personal care and beauty products is contributing to high demand for personal care products.

In 2018, North America held dominant position in the global e-pharmacy (BPC) market. The market growth is driven by rising geriatric population along with growing disposable income. Increasing disposable income coupled with large base of young consumers is expected to boost demand for personal & beauty care products, thereby boosting the sales of e-pharmacy beauty and personal care products.

According to Trading Economics Statistics on Disposable Personal Income in the U.S., the disposable personal income in the U.S. averaged US$ 5,200.2 billion in 1959, which increased to US$ 15,742.81 billion in November 2018. Asia Pacific e-pharmacy (BPC) market is expected to exhibit a CAGR of over 14% during the forecast period.

Key features of the study:

  • This report provides in-depth analysis of e-pharmacy (BPC) and provides market size (US$ Billion) and Cumulative Annual Growth Rate (CAGR %) for the forecast period (2019 – 2027), considering 2018 as the base year
  • It elucidates potential volume opportunity across different segments and explains attractive investment proposition matrix for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategy adopted by key players
  • It profiles key players in the global e-pharmacy beauty and personal care (BPC) market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments and strategies, and future plans
  • Key companies covered as a part of this study include, Newpharma, LLOYDS Pharmacy Limited, Pharmacy2u Ltd., Gordons Direct, Shop Apotheke, McCabes Pharmacy, Pharmacy Store.Ie, CVS Health, Walgreen Company, Familymeds, Inc., The Medicine Shoppe Pharmacy, H E Butt Drug Stores, Publix Pharmacies, Cardinal Health, and Rite Aid Corporation
  • Insights from this report would allow marketers and the management authorities of the companies to make informed decision regarding their future products launches, technology up-gradation, market expansion, and marketing tactics
  • The global e-pharmacy market report caters to various stakeholders in this industry including investors, suppliers, e-pharmacy manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through the various strategy matrices used in analyzing the e-pharmacy market

Detailed Segmentation:

  • Global E-pharmacy Beauty and Personal Care (BPC) Market, By Geography:
    • North America
        • U.S.
        • Canada
        • Mexico
    • Latin America
        • Brazil
        • Mexico
        • Argentina
        • Rest of Latin America
    • Europe
        • U.K.
        • Germany
        • Italy
        • France
        • Spain
        • Russia
        • Rest of Europe
    • Asia Pacific
        • China
        • India
        • Japan
        • Australia
        • South Korea
        • ASEAN
        • Rest of Asia Pacific
    • Middle East & Africa
        • Middle East
        • Africa
  • Company Profiles
  • North America-Company Profiles
    • CVS Health
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Recent Developments/Updates
      • Future Plans
    • Walgreen Company
    • Familymeds, Inc.
    • The Medicine Shoppe Pharmacy 
    • H E Butt Drug Stores
    • Publix Pharmacies
    • Cardinal Health 
    • Rite Aid Corporation
  • Europe-Company Profiles
    • Newpharma
    • LLOYDS Pharmacy Limited
    • Pharmacy2u Ltd.
    • Gordons Direct 
    • Shop Apotheke
    • McCabes Pharmacy
    • Pharmacy Store.Ie 
    • Zur Rose Group
  • Asia Pacific-Company Profiles
    • MedPlus Health Services
    • A.S. Watsons Group
    • Netmeds Marketplace Limited
    • Jo-jo Drugstores, Inc. 
    • 111 Inc.
    • Chemist Warehouse
    • Guardian Health & Beauty 
    • NHG Pharmacy

 “*” marked represents similar segmentation in other categories in the respective section.

Table of Contents

  1. Research Objective and Assumptions
    • Research Objectives
    • Assumptions
    • Abbreviations
  2. Market Purview
    • Report Description
      • Market Definition and Scope
    • Executive Summary
      • Market Snippet, By Region
      • Coherent Opportunity Map (COM)
  3. Market Dynamics, Regulations, and Trends Analysis
    • Market Dynamics
      • Drivers
        • Supply Side Drivers
        • Demand Side Drivers
        • Economic Drivers
      • Restraints
      • Market Opportunities
      • Impact Analysis
      • PEST Analysis
      • Mergers and Acquisitions
      • Market Trends
      • Key Developments
      • Overview of the E-pharmacy Industry
  4. Global E-pharmacy Beauty and Personal Care (BPC) Market, By Region, 2017- 2027 (US$ Billion)
    • Introduction
      • Market Share Analysis, By Region, 2018 and 2027 (%)
      • Y-o-Y Growth Analysis, By Region, 2019 - 2027
    • North America
      • Market Share Analysis, By Country, 2018 and 2027 (%)
      • Y-o-Y Growth Analysis, By Country, 2019 - 2027
        • U.S.
          • Country Trends
          • Market Size and Forecast, 2017- 2027   (US$ Billion)
        • Canada
          • Country Trends
          • Market Size and Forecast, 2017- 2027   (US$ Billion)
        • Mexico
          • Country Trends
          • Market Size and Forecast, 2017- 2027   (US$ Billion)
    • Latin America
      • Market Share Analysis, By Country, 2018 and 2027 (%)
      • Y-o-Y Growth Analysis, By Country, 2019 - 2027
        • Brazil
          • Country Trends
          • Market Size and Forecast, 2017- 2027   (US$ Billion)
        • Mexico
          • Country Trends
          • Market Size and Forecast, 2017- 2027   (US$ Billion)
        • Argentina
          • Country Trends
          • Market Size and Forecast, 2017- 2027   (US$ Billion)
        • Rest of Latin America
          • Country Trends
          • Market Size and Forecast, 2017- 2027   (US$ Billion)
    • Europe
      • Market Share Analysis, By Country, 2018 and 2027 (%)
      • Y-o-Y Growth Analysis, By Country, 2019 - 2027
        • U.K.
          • Country Trends
          • Market Size and Forecast, 2017- 2027   (US$ Billion)
        • Germany
          • Country Trends
          • Market Size and Forecast, 2017- 2027   (US$ Billion)
        • Italy
          • Country Trends
          • Market Size and Forecast, 2017- 2027   (US$ Billion)
        • France
          • Country Trends
          • Market Size and Forecast, 2017- 2027   (US$ Billion)
        • Spain
          • Country Trends
          • Market Size and Forecast, 2017- 2027   (US$ Billion)
        • Russia
          • Country Trends
          • Market Size and Forecast, 2017- 2027   (US$ Billion)
        • Rest of Europe
          • Country Trends
          • Market Size and Forecast, 2017- 2027   (US$ Billion)
    • Asia Pacific
      • Market Share Analysis, By Country, 2018 and 2027 (%)
      • Y-o-Y Growth Analysis, By Country, 2019 - 2027
        • China
          • Country Trends
          • Market Size and Forecast, 2017- 2027   (US$ Billion)
        • India
          • Country Trends
          • Market Size and Forecast, 2017- 2027   (US$ Billion)
        • Japan
          • Country Trends
          • Market Size and Forecast, 2017- 2027   (US$ Billion)
        • Australia
          • Country Trends
          • Market Size and Forecast, 2017- 2027   (US$ Billion)
        • South Korea
          • Country Trends
          • Market Size and Forecast, 2017- 2027   (US$ Billion)
        • ASEAN
          • Country Trends
          • Market Size and Forecast, 2017- 2027   (US$ Billion)
        • Rest of Asia Pacific
          • Country Trends
          • Market Size and Forecast, 2017- 2027   (US$ Billion)
    • Middle East & Africa
      • Market Share Analysis, By Country, 2018 and 2027 (%)
      • Y-o-Y Growth Analysis, By Country, 2019 - 2027
        • Middle East
          • Regional Trends
          • Market Size and Forecast, 2017- 2027   (US$ Billion)
        • Africa
          • Regional Trends
          • Market Size and Forecast, 2017- 2027   (US$ Billion)
  5. Competitive Landscape
    • Market Share Analysis (3x3 Matrix)
    • Company Profiles
    • North America-Company Profiles
      • CVS Health
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Walgreen Company
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Familymeds, Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • The Medicine Shoppe Pharmacy  
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • H E Butt Drug Stores
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Publix Pharmacies
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Cardinal Health  
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Rite Aid Corporation
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
    • Europe-Company Profiles
      • Newpharma
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • LLOYDS Pharmacy Limited
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Pharmacy2u Ltd.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Gordons Direct  
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Shop Apotheke
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • McCabes Pharmacy
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Pharmacy Store.Ie 
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Zur Rose Group
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
    • Asia Pacific-Company Profiles
      • MedPlus Health Services
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • A.S. Watsons Group
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Netmeds Marketplace Limited
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Jo-jo Drugstores, Inc.  
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • 111 Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Chemist Warehouse
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Guardian Health & Beauty 
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • NHG Pharmacy
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
  6. Section
    • References
    • Research Methodology
    • About us and Sales Contact

* Browse 11 market data tables* and 8 figures* on "E-pharmacy (BPC) Market” - Global forecast to 2027.

Research Methodology

Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:

  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.


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Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
  • Multinational level desk research: The research team keeps a track of multinational players, global regulatory bodies, global trade associations, and global organization.

Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

  • Governmental bodies, National and international social welfare institutions, and organizations creating economic policies among others.
  • Trade association, National and international media and trade press.
  • Company Annual reports, SEC filings, Corporate Presentations, press release, news, and specification sheet of manufacturers, system integrators, brick and mortar - distributors and retailers, and third party online commerce players.
  • Scientific journals, and other technical magazines and whitepapers.

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Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization:

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
  • Macro-economic indicators
  • Environmental indicators
  • Socio-political indicators
  • Technology indicators

Data Processing

Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.

Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

  • It provides first-hand information on the market dynamics, outlook, and growth parameters.
  • Industry experts validates the estimates which helps the company to cement the on-going research study.
  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

  • Raw Material Suppliers
  • Manufacturers
  • System Integrators
  • Distributors
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