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Greenhouse Soil Market Analysis & Forecast: 2025-2032

Greenhouse Soil Market, By Product Type (Potting Mix, Garden Soil, Mulch, and Top Soil), By Application (Indoor Gardening, Greenhouse, and Lawn & Landscaping), and By Region (North America, Latin America, Asia Pacific, Europe, and Middle East & Africa)

  • Published In : 04 Jun, 2025
  • Code : CMI3053
  • Pages :175
  • Formats :
      Excel and PDF
  • Industry : Food and Beverages
  • Historical Range: 2020 - 2024
  • Forecast Period: 2025 - 2032

Greenhouse Soil Market Analysis & Forecast: 2025-2032

Greenhouse Soil Market is estimated to be valued at USD 6,949.7 Mn in 2025 and is expected to reach USD 9,553 Mn in 2032, exhibiting a compound annual growth rate (CAGR) of 4.65% from 2025 to 2032.

Key Takeaways

  • Based on the Product Type, the Garden soil segment dominates the market due to the rise in home gardening and urban agriculture.
  • Based on Application, the Greenhouse segment dominates the market with a share of 45% due to the growth of organic and specialty crops.
  • On the basis of Region, Europe is set to dominate the Greenhouse Soil market with the largest revenue share of 40%.

Market Overview

The Global Greenhouse market is experiencing robust growth, driven by increasing demand for sustainable agriculture, climate resilience, and food security. The market is poised for significant growth supported by technological advancements innovations and sustainable practices.

Current Events and Its Impact

Current Events

Description and its impact

Technological Innovations in Soil and Growth Medium Production

  • Description: Advancement and rising adoption of nano-polymer technology in soil mixtures.
  • Impact:  Higher market penetration of specialized high-performance greenhouse soil blends.
  • Description: Growth in vertical farming techniques and hydroponics/aeroponics.
  • Impact: Reduced traditional greenhouse soil usage; increased niche-market potential for soilless substrates.

Consumer Preference and Market Shifts

  • Description: Growing global demand for organic produce and urban-grown food.
  • Impact: Expanded specialized greenhouse cultivation, resulting in increased demand for high-quality organic greenhouse soils.
  • Description: Movement toward plant-based diets and sustainable food consumption globally.
  • Impact: Continued growth of greenhouse crops directly increases consumption of greenhouse soil substrates.

Economic & Supply Chain Dynamics

  • Description: Global container shipping rate spikes
  • Impact: 21% increase in freight costs disproportionately impacts exporters in Asia and Europe, favoring regional soil manufacturers.
  • Description: U.S. farm subsidy increases
  • Impact: Higher government payments enable small-scale growers to invest in premium greenhouse soils, expanding the retail segment.

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Role of AI (Artificial Intelligence) in the Greenhouse Soil Market

AI is revolutionizing the greenhouse soil market by introducing cutting-edge innovations that enhance soil health monitoring, optimize resource usage, and promote sustainable agriculture practices. For instance, FarmLab utilizes AI and satellite imagery to monitor soil carbon and nutrient content. Their platform provides farmers with real-time insights into soil health, enabling the implementation of regenerative practices and tracking of improvements over time. This technology supports sustainable farming by optimizing land use and contributing to carbon reduction goals. These innovations underscore the role of AI in transforming the greenhouse soil market.

Segmental Insights

Greenhouse Soil Market By Application

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Greenhouse Soil Market Insights, by Product Type -  Garden soil segment dominates the market due to the rise in home gardening and urban agriculture

The garden soil-based segment dominates the market as more consumers are taking up gardening as a hobby or food security and it drives demand for easy-to-use, nutrient-rich garden soil products thus boosting garden soil sales and raising the demand within the Greenhouse soil market.

Agromin, California’s top organic waste recycler, has launched the “Healthy Soil Heroes” ambassador program with five founding partners from the agriculture and community sectors. This initiative honors advancing sustainable gardening, farming, and landscape. Agromin is the largest waste recycler and manufacturer of earth-friendly soil products in California, further propelling the greenhouse soil market share.

Greenhouse Soil Market Insights, by Application -  The Greenhouse segment dominates the market due to the growth of organic and specialty crops

Based on Application, the Greenhouse segment accounted for the largest revenue share of 45% in 2025 in the global greenhouse soil market. The segment is expected to witness significant growth over the forecast period due to the growing trend for vertical and rooftop farming, coupled with the reduction in arable land available for cultivation. For instance, Gotham Greens launched a 210,000-square-foot hydroponic greenhouse in Seagoville, Texas, designed to provide year-round fresh produce. The facility uses up to 90% less water and 97% less land compared to conventional farming. Enhanced automation, climate control, and data science optimize growing conditions. This is further adding to the greenhouse soil market demand.

Regional Insights

Greenhouse Soil Market By Regional Insights

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Europe Greenhouse Soil Market Trends

Among regions, Europe accounted for the largest revenue share of 40% in the global greenhouse soil market in 2025, and it is expected to hold its dominance over the forecast period. The increasing trend of greenhouse farming, the adoption of modern agriculture technology, and the growing demand for regenerative agriculture are increasing the need for different soil solutions including greenhouse soil. For instance, Agreena, a Danish startup is assisting European farmers in adopting regenerative agriculture practices by measuring and verifying soil carbon credits. This initiative provides an alternative income stream while promoting climate change mitigation. Such initiatives are propelling the greenhouse soil market growth.

Middle East Greenhouse Soil Market Trends

Moreover, Middle East & Africa is expected to witness significant growth over the forecast period (2025 to 2032) and exhibit a CAGR of 5.2%. The weather conditions in the Middle East & Africa are not favorable for the growth of vegetables, thus, the majority of vegetables are grown in greenhouses, thereby, propelling demand for greenhouse soil in the region. For instance, U.S. vertical farming startup Plenty collaborated with UAE’s Mawarid in a USD 680  million joint venture to establish a network of indoor farms in the Middle East. The first farm in Abu Dhabi aims to produce over 4.5 million pounds over 4.5 million pounds of strawberries annually by 2026. Such farming initiatives are accelerating the greenhouse soil market share.

Germany Greenhouse Soil Market

Germany’s greenhouse soil market is experiencing a surge in innovation, driven by sustainability goals, technological advancements, and evolving agricultural practices. For instance, the German company Klasmann-Deilmann GmbH has developed ‘GreenFiber,” a premium wood fiber substrate that combines sustainability with high performance. By utilizing renewable resources like wood fiber, green compost, and coco coir, Klasmaan-Deilmann aims to reduce the carbon footprint of greenhouse cultivation. Hence, there’s a growing emphasis on using renewable and locally sourced materials in the greenhouse soil market in Germany.

United Arab Emirates Greenhouse Soil Market

The United Arab Emirates (UAE) is witnessing significant growth and innovation driven by the country's focus on food security, sustainability, and technological advancements. Several companies are spearheading developments in greenhouse technologies and soil solutions. For instance, Dubai-based Madar Farms specializes in controlled indoor environments and hydroponic systems using repurposed shipping containers. These setups utilize LED lighting to reduce water and energy consumption, making them suitable for UAE’s arid climate. The company has collaborated with Intelligent Growth Solutions, where they installed five growth towers, expanding the growing space by 1,500 square meters. This is further positively influencing the greenhouse soil market forecast.

Market Report Scope

Greenhouse Soil Market Report Coverage

Report Coverage Details
Base Year: 2024 Market Size in 2025: USD 6,949.7 Mn
Historical Data for: 2020 To 2024 Forecast Period: 2025 To 2032
Forecast Period 2025 to 2032 CAGR: 4.65% 2032 Value Projection: USD 9,553 Mn
Geographies covered:
  • North America: U.S. and Canada
  • Latin America: Brazil, Argentina, Mexico, and Rest of Latin America
  • Europe: Germany, U.K., Spain, France, Italy, Russia, and Rest of Europe
  • Asia Pacific: China, India, Japan, Australia, South Korea, ASEAN, and Rest of Asia Pacific
  • Middle East: GCC Countries, Israel, and Rest of Middle East
  • Africa: South Africa, North Africa, and Central Africa
Segments covered:
  • By Product Type: Potting Mix, Garden Soil, Mulch, Top Soil
  • By Application: Indoor Gardening, Greenhouse, Lawn & Landscaping
Companies covered:

Major players operating in the global greenhouse soil market include Klasmann-Deilmann, ScottsMiracle-Gro., Sun Gro Horticulture, Premier Tech, ASB Greenworld, Florentaise, Lambert Peat Moss, Westland Horticulture, Michigan Peat Company, FoxFarmSoil & Fertilizer Company, Southeast Soils Peat Company Inc., and Espoma Organic.

Growth Drivers:
  • Increasing application of greenhouse soil in lawn & landscaping, greenhouse, and indoor gardening
  • Use of organic raw materials such as decaying plant materials and microorganisms in greenhouse soil
Restraints & Challenges:
  • Greenhouse farming requires high upfront and operating expenses.

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Increasing application of greenhouse soil in lawn & landscaping, greenhouse, and indoor gardening

Greenhouse soil consists of organic materials, which include composting bark, wood chips, and shredded leaves. The market growth is driven by benefits associated with greenhouse soil ingredients along with the increasing application of greenhouse soil in lawn & landscaping, greenhouse, and indoor gardening. The Middle East is witnessing an increasing trend of greenhouse farming owing to extreme weather conditions and scarcity of water. Moreover, next-generation agricultural solutions in the Middle East include hydroponics, which is a technique for growing plants and vegetables using perlite, peat, rock wool, and others without soil.

For instance, on February 17, 2023, NRCS announced the Next Conservation Program Funding Cycle. Iowa-based farmers in the U.S., interested in implementing new conservation practices on their farms have until March 17 to apply for the next round of Farm Bill program assistance through USDA’s (U.S. Department of Agriculture) Natural Resources Conservation Service (NRCS), including first-time funding through the Inflation Reduction Act (IRA), Iowa.

Use of organic raw materials such as decaying plant materials and microorganisms in greenhouse soil

The use of organic raw materials such as decaying plant materials and microorganisms in greenhouse soil is expected to drive the growth of the market during the forecast period. For instance, the use of peat, bark, hulls, and coconut coir is increasing demand for these materials among farmers, owing to their decomposing properties. Moreover, effective use of lighting in the greenhouse for vertical farming is one of the factors, which is expected to drive the greenhouse soil market growth in the forecast period. Usage of lighting in the greenhouse maintains balance in temperature and fulfills the light requirement of the plants. Therefore, the use of efficient LEDs and switching inorganic media components such as perlite, sand, and others with organic raw materials is expected to boost the growth of the greenhouse soil market. According to Indian Brand Equity Foundation, in March 2022, Budget 2022, focuses on smart and modern agricultural practices. According to the Prime Minister of India, agricultural loans have surged 2.5 times over the past seven years. These loans will help modernize agriculture significantly and enhance natural farming, with a prime focus on Agri-waste management. Furthermore, under the PM Kisan Samman Nidhi scheme, USD 26.4 billion (Rs. 2,00,000 crore) has been disbursed to 11 crore farmers. Also, the government’s efforts towards promoting the use of organic products have driven expansion in the organic products market to USD 1.5 billion (Rs. 11,000 crore). The government is also providing financial support to Agri-tech startups and promoting the adoption of AI to revolutionize agricultural and farming trends.

Global Market Greenhouse Soil: Key Developments

  • In May 2025, Union Minister of India advocated for the use of biochar and mechanization to improve yields and soil health, highlighting the government’s support for sustainable farming practices.
  • In February 2025, a Ukrainian farmer introduced a smart greenhouse equipped with IoT and AI technology. The entire greenhouse can be managed through a mobile app. The AquaSmart system enables precise control of soil moisture, air temperature, and lighting, leading to significant resource savings and higher crop yields.
  • In February 2025, Organic Mechanics Soil introduced 110 Blend, a biochar-enriched potting soil tailored for cannabis growers, landscape architects, greenhouse operations, and garden centers serving retail customers.
  • In November 2024, The Soil Inventory Project (TSIP) and EarthOptics announced a partnership at The Climate Underground conference. This collaboration strengthens their commitment to share data and expertise, delivering advanced insights into soil health, carbon storage, greenhouse gas accounting, and farm sustainability for farmers and ranchers.
  • In July 2023, Scotts Miracle-Gro Company expanded its organic soil products line targeting greenhouse vegetable growers in North America.

Analyst Opinion (Expert Opinion)

  • Greenhouse growers producing high-value crops like heirloom tomatoes and medicinal herbs are abandoning generic mixes. In 2024 over 63% of Dutch commercial greenhouses shifted to crop-specific soil formulations, often developed in-house or via exclusive contracts with specialist substrate labs. Growers cite yield variability of up to 18% when using standard mixes across diverse crops. Soil suppliers who can’t offer data-driven customization will be pushed out by vertically integrated growers or nimble biotech startups like Atami and Biobizz, which are already bundling tailored media with microbial consortia.
  • A 2023 analysis by Wageningen University found that 41% of commercial coir-based soils sold in North America contained EC levels above 1.0mS/cm, leading to root stress and suppressed nutrient uptake in leafy greens. This is driving a quality backlash: premium growers in Scandinavia and Japan now require batch-level EC and pathogen screening before procurement. For instance, a Quebec-based greenhouse lettuce farm saw a 22% yield rebound after switching from Sri Lankan unwashed coir to buffered, lab-verified substrate from Dutch supplier Cultilene.
  • The EU’s peat reduction policy isn’t theoretical it’s market-shaping. In 2024, Finland’s largest greenhouse co-op (ArvoKasvu) mandated < 30% peat in all soil mixes, forcing five legacy vendors off their supplier list within two quarters. This has fractured the supplier landscape: legacy Canadian peat-heavy brands losing in Europe, while companies innovating with wood fiber and composted bark blends for example Klasmann-Deilmann’s Growbag 2.0 are capturing contracts by proving 95% of peat-like water retention with 0% peat content.

Market Segmentation

  • Global Greenhouse Soil Market, By Product Type
    • Potting Mix
    • Garden Soil
    • Mulch
    • Top Soil
  • Global Greenhouse Soil Market, By Application
    • Indoor Gardening
    • Greenhouse
    • Lawn & Landscaping
  • Global Greenhouse Soil Market, By Region
    • North America
      • U.S.
      • Canada
    • Latin America
      • Brazil
        • By Product Type
          • Potting Mix
          • Garden Soil
          • Mulch
          • Top Soil
        • By Application
          • Indoor Gardening
          • Greenhouse
          • Lawn & Landscaping
      • Mexico
      • Argentina
      • Rest of Latin America
    • Europe
      • U.K.
      • Germany
      • France
      • Italy
      • Spain
      • Russia
      • Netherlands
      • Rest of Europe
    • Asia Pacific
      • China
      • India
      • Japan
      • ASEAN
      • South Korea
      • Australia
      • Rest of Asia Pacific
    • Middle East & Africa
      • GCC
      • Israel
      • North Africa
      • Central Africa
      • South Africa
      • Rest of Middle East & Africa
  • Company Profiles
    • Klasmann-Deilmann
    • ScottsMiracle-Gro
    • Sun Gro Horticulture
    • Premier Tech
    • ASB Greenworld
    • Florentaise
    • Lambert Peat Moss
    • Westland Horticulture
    • Michigan Peat Company
    • FoxFarmSoil & Fertilizer Company
    • Southeast Soils Peat Company Inc.
    • Espoma Organic

Sources

Primary Research Interviews from the following stakeholders

Stakeholders

  • Interviews with product managers, greenhouse operations heads, quality assurance specialists, agronomists, and R&D directors involved in greenhouse soil formulation, supply chain, and application.
  • Specific stakeholders: Horticultural distributors, commercial greenhouse operators, organic farming consultants, agricultural extension officers, controlled-environment agriculture (CEA) system designers, soil scientists, and academic researchers focusing on sustainable growing media and soilless cultivation.

Databases

  • ScienceDirect
  • Scopus
  • SpringerLink
  • Wiley Online Library
  • MarketWatch Industry Data

Magazines

  • Greenhouse Grower
  • Maximum Yield
  • Urban Ag News
  • HortiDaily
  • GrowerTalks

Journals

  • Scientia Horticulturae
  • Agricultural Systems
  • Journal of Soil Science and Plant Nutrition
  • HortScience
  • Journal of Agricultural and Food Chemistry

Newspapers

  • The Wall Street Journal – Agriculture & Commodities
  • Financial Times – Agri-business Section
  • The New York Times – Climate & Farming
  • Reuters – Agriculture News
  • The Economic Times – Agribusiness

Associations

  • American Society for Horticultural Science (ASHS)
  • International Society for Horticultural Science (ISHS)
  • Soil Science Society of America (SSSA)
  • Controlled Environment Agriculture Center (CEAC)
  • Association for Vertical Farming (AVF)

Public Domain Sources

  • U.S. Department of Agriculture (USDA) – National Agricultural Statistics Service
  • U.S. Environmental Protection Agency (EPA) – Sustainable Agriculture Resources
  • Eurostat – Agriculture and Horticulture Statistics
  • Food and Agriculture Organization (FAO) – Greenhouse Agriculture Reports
  • World Bank – Agriculture and Rural Development Data

Proprietary Elements

  • CMI Data Analytics Tool, and Proprietary CMI Existing Repository of information for the last 8 years

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About Author

Sakshi Suryawanshi is a Research Consultant with 6 years of extensive experience in market research and consulting. She is proficient in market estimation, competitive analysis, and patent analysis. Sakshi excels in identifying market trends and evaluating competitive landscapes to provide actionable insights that drive strategic decision-making. Her expertise helps businesses navigate complex market dynamics and achieve their objectives effectively.

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Frequently Asked Questions

The Greenhouse Soil Market is estimated to be valued at USD 6,949.7 Mn in 2025 and is expected to reach USD 9,553. Mn by 2032.

Major players operating in the market include Klasmann-Deilmann, ScottsMiracle-Gro., Sun Gro Horticulture, Premier Tech, ASB Greenworld, Florentaise, Lambert Peat Moss, Westland Horticulture, Michigan Peat Company, FoxFarmSoil & Fertilizer Company, Southeast Soils Peat Company Inc., and Espoma Organic.

The greenhouse segment based on application accounted for the highest demand in the market

Increasing application of greenhouse soil in lawn & landscaping, greenhouse, and indoor gardening, the use of organic raw materials such as decaying plant materials and microorganisms in greenhouse soil are the key factors driving growth of the market.

The CAGR of the Greenhouse Soil Market is projected to be 4.65% from 2025 to 2032.

Europe held the largest market share in the market.

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