HOUSEHOLD INSECTICIDES MARKET ANALYSIS

Household insecticides are used to kill or destroy insects such as mosquitos, rats & rodents, ants, and cockroaches from the house. They are applied to the surface or clothes of the house to control the growth of the insects. Household insecticides are available in a different form this includes vaporizers, aerosols, powdered, roll-on, patches, creams, and granule.

The global household insecticides market is estimated to be valued at US$ 17,249 million in 2021 and is expected to exhibit a CAGR of 6.42 % over the forecast period (2021-2028).

Recent Developments:

• In September 2020, Bharat Insecticide Limited attracted Mitsui Co. Ltd and Nippon Soda Co. Ltd. to invest by gaining majority shares. This acquisition was completed as Bharat Insecticide Ltd. seeks to expand its business throughout country by merging products to elevate its portfolio.
• In November 2020, Insecticides India launched 3 new products with improved quality for which investment upto 150 crores were raised so as to expand its Capacity in Rajasthan and Gujrat.
• In November 2020, Syngenta synthesized an innovative new active insecticide gradient Spiropidion to neutralize wide number of pests.

Figure 1. Global Household Insecticides Market Value (US$ Mn), by Region, 2020

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Asia Pacific (Region) held dominant position in the global household insecticides market in 2020, accounting for about 59% share in terms of revenue , followed by Europe and Middle East and Africa, respectively. The growing household sector, population hike and increase in disposable income are some of the drivers fuelling the market growth in Asia Pacific region for global insecticides market.

Drivers:

Rapid urbanization around the globe is accelerating the market growth of the household insecticides. According to a study by ‘Swiss Re’, it is expected that by 2030 the world’s urban population will be 1.4 billion larger. By 2030, the world’s urban population is expected to be more than 1.4 Bn, with India and China at the forefront of the urbanization wave. Thus, rapid growth in the urban population around the globe is one of the major factors fueling the market growth of the household insecticides.

Harsh weather condition due to global warming is promoting the growth of the household insecticides. Fluctuating weather conditions across various developed countries are promoting the growth of the insects and mosquitoes this is creating demand for insecticides. Moreover, favorable economic conditions such as increasing disposable income and high household expenditure are again propelling demand for household insecticides. All these factors are augmenting market growth.

Market Opportunities

Growing awareness regarding safe, healthy, and risk-free life is expected to bring new market opportunities in the near future. This is encouraging various manufacturers to introduce a new product that can combat insects that exist in in-home and surrounding areas. The growing need for the prevention of insect-borne diseases is again projected to raise demand for such products. Expanding cities due to the increasing population which is becoming more prone to suffer from vector borne disease is further fueling the market growth.

The increasing use of household insecticide across public places due to growing hygiene awareness is projected to offer potential market opportunities. Public places such as nursing homes, schools and daycare centers, hotels, offices, public transportation, and hospitals are widely adopting insecticide for destroying pest. Growing initiatives by the government to raise awareness regarding keeping the households insects-free and reduce the prevalence of vector borne disease is further projected to foster the market growth of the household insecticide. 

Market Trends

Improving lifestyle of the consumers coupled with the increasing adoption of the product across rural areas is driving the consumption of the product. Enhancing distribution channels by key players in order to reach the target consumers is again fueling the market growth. Moreover, the expansion of the leading companies across developing countries such as Latin America and MEA in order to strengthen their foothold in the market is further projected to foster market growth over the forecast period.

Bio-based household’s insecticides are gaining traction in the market due to growing awareness regarding the adverse health effects associated with synthetic insecticide. For instance, in March 2020, Kudos Ayurveda, launched Dr. Dengue, Herbal Mosquito Repellent in 4 Variants - Herbal Mosquito Repellent Vaporiser, Herbal Mosquito Repellent Spray, Herbal Mosquito Repellent Cream, and Herbal Mosquito Repellent Incense Sticks with a combination of herbal essential oils and exudates to keep the mosquitoes away.

Figure 2. Global Household Insecticides Market Share (US$ Mn), By Packaging, 2020

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Key Takeaways of the Graph:

The Small Packaging held dominant position in the market and accounted for 53.35% share in the global household insecticides market in 2020. The segment is expected to reach US$ 1,204.26 million in 2028. 

The Small Package are commercialized and utilised widely in the growing household sector, also ease of transport, storage are some of the contributing factors boosting up the market growth of Small type packaging of insecticides.

Market Restraints

Strict and different governmental regulations are projected to hamper the demand for the product. For instance, EPA allows the sale of repellents with up to 100% DEET in the market in the U.S. However, the Canadian government recommends limiting DEET to 30% in any product and even weaker concentrations for products used or recommended for young children.

Lack of awareness regarding the household insecticides across rural areas of developing region is hampering the demand of the product. This is expected to restrict the market growth of household insecticides.

Competitive Section:

Company Names 

1. Godrej Consumer Products Ltd.
2. Reckitt Benckiser Group PLC
3. S. C. Johnson & Son.
4. Spectrum Brands Holdings
5. Dabur India Limited
6. Amplecta AB
7. Jyothy Laboratories Ltd.
8. Earth Chemicals Co. Ltd.
9. Jaico RDP NV.