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Hydrogenated Polyisobutene is a synthetic liquid which is mainly used in cosmetic products such as foundation, lip gloss, sunscreen, and others. It acts as a waterproofing agent and an emollient to maintain the natural skin barrier, improve the texture of product and prevent moisture loss. Moreover, it is also used in adhesives, rubber, textiles lubricants among others.

Global hydrogenated polyisobutene market was valued at US$ 17.33 Mn Million in 2021 in terms of revenue, exhibiting a CAGR of 4.75% during the forecast period (2022 to 2030).

Drivers

The rising demand for cosmetics & personal care products is expected to boost growth of the hydrogenated polyisobutene market across the globe. In cosmetics, hydrogenated polyisobutene helps to enhance the thickness of the lipid portion of cosmetics and personal care products. It acts as a lubricant on the surface of the skin which gives the skin a smooth and soft look. These factors are expected to drive demand for hydrogenated polyisobutene market globally.  

Among region, North America is expected to account for a significant market share in 2021 owing to the increasing purchasing power of consumers in the region. This is also expected to drive demand for cosmetics and personal care products, and thereby favor the market growth. According to Trading Economics Statistics on United States Disposable Personal Income, the disposable personal income in the U.S. averaged US$ 5,200.2 billion in 1959, which reached an all-time high of US$ 18,604 billion in June 2022. Thus, increase in personal income, shifting customer preference towards high end products such as sunscreens and lipsticks, etc. is driving growth of the hydrogenated polyisobutene market in the region.

Figure 1. Global Hydrogenated Polyisobutene Market Value Share (%), By Region, 2021

Hydrogenated Polyisobutene  | Coherent Market Insights

Market Restraints

The potential side effects of hydrogenated polyisobutene such as inflammation and skin irritation are expected to hamper the growth of the global hydrogenated polyisobutene market during the forecast period.

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Hydrogenated Polyisobutene Market Report Coverage

Report Coverage Details
Base Year: 2021 Market Size in 2021: US$ 17.33 Mn 
Historical Data for: 2017-2020 Estimated Year: 2022
Forecast Period 2022 to 2030 CAGR: 4.75% Forecast Period: 2022-2030
Geographies covered:
  • Region: North America, Latin America, Europe, Asia Pacific, Middle East & Africa
Segments covered:
  • By Product Type: Emollient, Viscosity Increasing Agent, Plasticizer, Others (Extruders, etc.)
  • By End-use Industry: Cosmetics & Personal Care, Adhesives, Rubber, Others (Textiles Lubricants, etc.)
Companies covered:

A&E Connock, BASF SE, Elementis PLC, Glenn Corporation, Henan Tianfu Chemical Co. ltd, INEOS Oligomers, NOF America Corporation, Sensient Cosmetic Technologies, SOPHIM, The Innovation Company, and UPI Chem.

Growth Drivers:
  • Growth in the demand for cosmetics & personal care products
Restraints & Challenges:
  • Potential side effects of hydrogenated polyisobutene such as inflammation and skin irritation

Market Trends

Global hydrogenated polyisobutene market has witnessed a substantial growth. In the cosmetics & personal care industry, hydrogenated polyisobutene is used for manufacturing sunscreens and BB creams, among others products in addition to lipstick manufacturing. For instance, Vichy Laboratories, a skincare brand of L'Oréal Group offers a lift active eye serum formulated with hydrogenated polyisobutene. Moreover, this serum also contains rhamnose, ascorbyl glucoside, and beeswax.

Figure 2. Global Hydrogenated Polyisobutene Market Value Share (%), By End-use, 2021

Hydrogenated Polyisobutene  | Coherent Market Insights

On the basis of end-use industry, the global hydrogenated polyisobutene market is segmented into cosmetics & personal care, adhesives, rubber and others (textiles, lubricants, etc.). In 2021, the cosmetics & personal care segment accounted for 95.5% of the revenue share.

Recent Developments

  • In July 2022, BASF’s Care Creations inaugerated Baby Care Competence Center in Turkey. In the centre, customers can witness the development of innovative formulas and performance tests. BASF is expected to develop various baby care products with special ingredients.
  • In December 2021, Elementis PLC, the U.K.-based speciality chemicals and personal care businesses partnered with DKSH, a distributor of specialty chemicals and ingredients. This partnership will provide cosmetic specialty ingredients in Belgium. Under the agreement, DKSH will provide distribution services to Elementis PLC such as sales and marketing, logistics, distribution and customer management for personal care products, and ingredients, in Belgium.
  • In May 2022, Sensient Cosmetic Technologies developed VIVID: the Virtual Interactive Visualization and Ingredient Development Studio. It is being launched to improve the way company provides prototype development, ideation, and application support.

Competitive Section

Major players operating in the global hydrogenated polyisobutene market include A&E Connock, BASF SE, Elementis PLC, Glenn Corporation, Henan Tianfu Chemical Co. ltd, INEOS Oligomers, NOF America Corporation, Sensient Cosmetic Technologies, SOPHIM, The Innovation Company, and UPI Chem.

The global hydrogenated polyisobutene market is expected to exhibit a healthy growth rate during the forecast period owing to rising awareness about various benefits offered by hydrogenated polyisobutene. Hydrogenated polyisobutene is manufactured in a wide range of molecular weights and is used as a substitute for different cosmetic ingredients such as squalene. It is used in many cosmetic products for hair, skin, eye and nail care such as exfoliants, BB creams, lip balm, and moisturizers among others.  

Market Dynamics

The global hydrogenated polyisobutene market is expected to witness significant growth during the forecast period owing to the increasing demand from the cosmetics & personal care industry. For instance, hydrogenated polyisobutene is widely used in the manufacture of lipsticks, lip balms, creams, moisturizers, etc.

The rising demand for cosmetics & personal care products is expected to boost growth of the hydrogenated polyisobutene market across the globe. In cosmetics, hydrogenated polyisobutene helps to enhance the thickness of the lipid portion of cosmetics and personal care products. It acts as a lubricant on the surface of the skin which gives the skin a smooth and soft look. These factors are expected to drive demand for hydrogenated polyisobutene globally.

Key features of the study:

  • This report provides an in-depth analysis of global hydrogenated polyisobutene market, and provides market size (US$ Million) and compound annual growth rate (CAGR %) for the forecast period (2022-2030), considering 2021 as the base year
  • It elucidates potential revenue opportunity across different segments and explains attractive investment proposition matrix for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, regional outlook, and competitive strategies adopted by key players
  • It profiles key players in the global hydrogenated polyisobutene market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments and strategies, and future plans
  • Key companies covered as a part of this study include A&E Connock, BASF SE, Elementis PLC, Glenn Corporation, Henan Tianfu Chemical Co. ltd, INEOS Oligomers, NOF America Corporation, Sensient Cosmetic Technologies, SOPHIM, The Innovation Company, and UPI Chem.
  • Insights from this report would allow marketers and management authorities of companies to make informed decision regarding future product launches, technology up gradation, market expansion, and marketing tactics
  • The global hydrogenated polyisobutene market report caters to various stakeholders in this industry including investors, suppliers, Hydrogenated polyisobutene manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global hydrogenated polyisobutene market

Detailed Segmentation:

  • Global Hydrogenated Polyisobutene Market, By Function :
    • Emollient
    • Viscosity Increasing Agent
    • Plasticizer
    • Others (Extruders, etc.)
  • Global Hydrogenated Polyisobutene Market, By End-use Industry:
    • Cosmetics & Personal Care
    • Adhesives
    • Rubber
    • Others (Textiles Lubricants, etc.)
  •  Global Hydrogenated Polyisobutene Market, By Region:
    • North America
      • By Country:
        • U.S.
        • Canada
    • Latin America
      • By Country:
        • Brazil
        • Mexico
        • Argentina
        • Rest of Latin America
    • Europe
      • By Country:
        • Germany
        • U.K.
        • France
        • Italy
        • Spain
        • Russia
        • Rest of Europe
    • Asia Pacific
      • By Country:
        • China
        • India
        • Japan
        • Australia
        • South Korea
        • ASEAN
        • Rest of Asia Pacific
    • Middle East & Africa
      • By Region:
        • Middle East
        • Africa
  • Company Profiles
    • A&E Connock
      • Company Overview
      • Product Portfolio
      • Key Strategies
      • Recent Developments
      • Future Plans
    • BASF SE
    • Croda International plc.
    • Elementis PLC
    • Glenn Corporation
    • Henan Tianfu Chemical Co. ltd
    • INEOS Oligomers
    • NOF America Corporation
    • Sensient Cosmetic Technologies
    • SOPHIM
    • The Innovation Company
    • UPI Chem

“*” marked represents similar segmentation in other categories in the respective section

Frequently Asked Questions

Global hydrogenated polyisobutene market was valued at around US$ 17.33 Million in 2021.
Growing demand for cosmetics & personal care products is the major factors that are expected to propel growth of market over the forecast period. 
The use of hydrogenated polyisobutene is used for manufacturing sunscreens and blemish balm (BB) creams would positively encourage the market growth, which is the main trend in the market.
The potential side effects of hydrogenated polyisobutene such as inflammation and skin irritation is one of the factors restraining the market growth.
Major players operating in the market include A&E Connock, BASF SE, Elementis PLC, Glenn Corporation, Henan Tianfu Chemical Co. ltd, INEOS Oligomers, NOF America Corporation, Sensient Cosmetic Technologies, SOPHIM, The Innovation Company, and UPI Chem.
The market is estimated to grow at around 4.75% CAGR in the forecast period (2022-2030).

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