Impact Analysis of Covid-19

The complete version of the Report will include the impact of the COVID-19, and anticipated change on the future outlook of the industry, by taking into the account the political, economic, social, and technological parameters.

Definition of Market/Industry:

Ceramic sanitaryware is a component that is used for sanitary purposes, this includes closets, sinks, washbasins, and bathtubs. They are produced by using raw materials such as clays, quartz, and feldspar. They are cost-effective, have excellent resistance to harsh environmental factors and require very less maintenance. Moreover, they are available in a variety of shapes and color as per the desired requirement of the users which makes them ideal for various commercial and residential sanitary applications. Nowadays, most of the sanitaryware is available in a white or very pale color.

Statistics:

The India ceramic sanitaryware market was valued at US$ 2,362.8 Mn in terms of value and 31,953 Thousand Tons in terms of volume in 2018

Drivers:

Increasing per capita disposable income of the Indian consumer is a prime factor fueling the market growth of ceramic sanitaryware. Indian consumers are spending more on luxury products and focus more on the good feel and look of bath fittings. According to the CEIC, India's GDP Per Capita touched 2,041.091 USD in Mar 2019, compared with 2,015.228 USD in Mar 2018. Therefore, growing per capita the income of the Indian consumer is projected to foster the market growth of Indian ceramic sanitaryware.

Rising government initiatives for improving sanitation facilities in India is projected to foster the market growth over the forecast period. For instance, in December 2016, Union Minister for Health & Family Welfare Shri J P Nadda and Union Minister of Human Resource Development Shri Prakash Javadekar introduced a ‘SwachhSwasthSarvatra’. SwachhSwasthSarvatra is a joint initiative of the Ministry of Health and Family Welfare and the Ministry of Drinking Water and Sanitation to achieve better health outcomes through improved sanitation and increased awareness and healthy lifestyles.

Statistics:

South India region dominated the India ceramic sanitaryware market in 2019, accounting for 32.5% share in terms of volume, followed by North India and West India, respectively

India Ceramic Sanitaryware  | Coherent Market Insights    

Market Restraints

Slow growth in the residential real estate industry in India is expected to hinder the market growth of ceramic sanitaryware. The residential real estate industry in India is facing several challenges such as financial stress on developers, high unsold inventory, and delayed delivery of projects. Such factors are projected to negatively impact the market growth of ceramic sanitaryware in India.

Lower rate of replacement in the sanitary product due to lack of innovation and modernization in the sanitary product is expected to hamper the market growth of India ceramic sanitaryware. Bath fittings products offered from top branded companies have a warranty of at least 10 years due to which consumers are less inclined to replace bath fittings as it requires high labor charges. Thus, low the replacement rate of bath fittings is a major factor expected to hinder the growth of the India ceramic sanitaryware market.

Market Opportunities

Increasing number of merger acquisition for developing innovative sanitaryware product in India is projected to offer lucrative opportunity to the market over the forecast period. For instance, in April 2017, bathroom products manufacturer Jaquar & Co Pvt. Ltd  acquired a sanitaryware factory from Euro Ceramics Ltd for Rs 100 crore ($15.5 million). The plant, located at the Bhachau area of Kutch district in Gujarat is spread over 17 acres. Jaguar operates five factories in India and one in South Korea. Therefore, rising a number of such merger acquisition is projected to propel the market growth.

Growing demand for twin-flush water closets is expected to augment the market growth over the forecast period. For instance, in February 2018, Parryware introduced power flush toilets and Shimmer collection for contemporary bathroom spaces. The products are exclusively designed for modern-day bathroom spaces and ideal fit for all bathrooms. Therefore, rising demand for such advanced product is expected to boost the market growth over the forecast timeframe.

India Ceramic Sanitaryware  | Coherent Market Insights

Statistics:

Water closets segments was valued at US$ 1,079.5 Mn in 2019 and is forecast to reach a value of US$ 2,635.9 Mn by 2027 at a CAGR of 11.8% between 2019 and 2027 

Market Trends/Key Takeaways

Expansion of production capacity by a major manufacturer in order to cater to rising demand from the residential and commercial sector is expected to gain traction in the market. For instance, in May 2017, Tile maker Somany Ceramics is looking beyond its mainstream business and is expanding the sanitaryware portfolio, with an objective to make pan India presence by next year. The company, which had a turnover of Rs 1,805 crore last year, expects the sanitaryware segment to contribute about Rs. 400 crore in the overall revenue in the next three to four years.

Growing demand for Twin-flush water closets is expected to augment the market growth over the forecast period. For instance, in Feburary 2018, Parryware introduces power flush toilets and Shimmer collection for contemporary bathroom spaces. The products are exclusively designed for modern-day bathroom spaces and ideal fit for all bathrooms. Therefore, rising demand for such advanced product is expected to boost the market growth over the forecast timeframe.

Competitive Section:

Company Names 

Players active in the market are HSIL Ltd, Cera Sanitaryware Ltd., Roca Sanitario, S.A., RAK Ceramics, Duravit AG, Toto Ltd., Jaquar, Golf Ceramics Ltd., Kajaria Ceramics Limited, H & R Johnson, and Villeroy Boch Group

Few Recent Developments

  1. Cera Sanitaryware Ltd.
  • In 2015, the company entered into a joint venture agreement with an Italy-based global sanitaryware brand, ISVEA, to introduce premium sanitaryware products in India 
  1. Hindustan Sanitaryware & Industries Limited (HSIL Limited)
  • In April 2016, HSIL Ltd. launched kids-friendly sanitaryware products under the brand name Poncho
  • In 2015, HSIL company launched 174 new, sustainable and water-efficient sanitaryware products
  1. Roca S. A
  • In 2015, Roca collaborated with Parryware to introduce a new line of bathroom fitting products
  1. RAK Ceramics
  • In 2015, RAK Ceramics introduced a new contemporary range of ceramic sanitaryware products under the brand Catherine

Ceramic sanitaryware includes wash basins, water closets, cisterns, vanity basins and accessories such as soap holder, towel rod and toilet paper holder among others. Ceramic sanitarywares are widely used in residential and commercial sector in bathrooms and toilets. A broad array of ceramic sanitaryware products are available to cater the growing consumer demand. For instance, ceramic wash basins are available in various types such as pedestal, half pedestal, wall hung, under & over and table top.

Market Dynamics

Increasing government policies and investments in the construction sector in India is a major factor driving growth of the India ceramic sanitaryware market. For instance, in February 2018, the Indian Government approved National Urban Housing Fund with outlay of US$ 9.27 billion. In September 2018, Embassy Office Parks raised around US$ 775.66 million Real Estate Investment Trust (REIT) listing in India.

Further, according to India Brand Equity Foundation (IBEF), Ministry of Commerce & Industry, Government of India, real estate sector in India was valued at US$ 120 billion and is expected to reach US$ 1 trillion by 2030. This growth in the real estate sector is expected to drive growth of the ceramic sanitaryware market in India. The India ceramic sanitaryware market was valued at US$ 2,362.8 Mn in terms of value and 31,953 Thousand Tons in terms of volume in 2018, according to Coherent Market Insights.

Key features of the study:

  • This report provides in-depth analysis of India Ceramic Sanitaryware Market and provides market size (US$ million & thousand tons) and compound annual growth rate (CAGR %) for the forecast period (2019–2027), considering 2018 as the base year
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategy adopted by the leading players
  • It profiles leading players in the India Ceramic Sanitaryware Market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments and strategies, and future plans
  • Key companies covered as a part of this study includes, HSIL Ltd, Cera Sanitaryware Ltd., Roca Sanitario, S.A., RAK Ceramics, Duravit AG, Toto Ltd., Jaquar, Golf Ceramics Ltd., Kajaria Ceramics Limited, H & R Johnson, and Villeroy Boch Group
  • Insights from this report would allow marketers and the management authorities of the companies to make informed decision regarding their future products launches, technology up-gradation, market expansion, and marketing tactics
  • The India Ceramic Sanitaryware Market report caters to various stakeholders in this industry including investors, suppliers, ceramic sanitaryware manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through the various strategy matrices used in analyzing the India Ceramic Sanitaryware Market

Detailed Segmentation:

  • India Ceramic Sanitaryware Market, By Product Type:
    • Washbasins
    • Water closets
    • Cisterns
    • Vanity basins
    • Accessories
  • India Ceramic Sanitaryware Market, By End User:
    • Residential
    • Commercial
  • India Ceramic Sanitaryware Market, By Region:
    • North India
      • By Product Type
        • Washbasins
        • Water closets
        • Cisterns
        • Vanity basins
        • Accessories
      • By End User
        • Residential
        • Commercial
    • South India
      • By Product Type
        • Washbasins
        • Water closets
        • Cisterns
        • Vanity basins
        • Accessories
      • By End User
        • Residential
        • Commercial
    • East India
      • By Product Type
        • Washbasins
        • Water closets
        • Cisterns
        • Vanity basins
        • Accessories
      • By End User
        • Residential
        • Commercial
    • West India
      • By Product Type
        • Washbasins
        • Water closets
        • Cisterns
        • Vanity basins
        • Accessories
      • By End User
        • Residential
        • Commercial
  • Company Profiles
    • HSIL Ltd. *
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Key Strategies
      • Recent Developments
      • Future Plans
    • Cera Sanitaryware Ltd.
    • Roca Sanitario, S.A.
    • RAK Ceramics
    • Duravit AG
    • Toto Ltd.
    • Jaquar
    • Golf Ceramics Ltd.
    • Kajaria Ceramics Limited
    • H & R Johnson
    • Villeroy Boch Group

“*” marked represents similar segmentation in other categories in the respective section.

Table of Contents

  1. Research Objective and Assumptions
    • Research Objectives
    • Assumptions
    • Abbreviations
  2. Market Purview
    • Report Description
      • Market Definition and Scope
    • Executive Summary
      • Market Snippet, By Product Type
      • Market Snippet, By End User
      • Market Snippet, By Region
    • Coherent Opportunity Map (COM)
  3. Market Dynamics, Regulations, and Trends Analysis
    • Market Dynamics
      • Drivers
      • Restraints
      • Market Opportunities
      • Regulatory Scenario
      • Industry Trend
      • Mergers and Acquisitions
      • New Product Approvals/Launch
      • Promotion and Marketing Initiatives
    • Cost Tier Down Analysis
  4. India Ceramic Sanitaryware Market, By Product Type, 2017- 2027 (US$ Million &  Thousand Tons)
    • Introduction
      • Market Share Analysis, 2018 and 2027 (%)
      • Y-o-Y Growth Analysis, 2019 - 2027
      • Segment Trends
    • Washbasins
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2017 - 2027, (US$ Million &  Thousand Tons)
    • Water Closets
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2017 - 2027, (US$ Million &  Thousand Tons)
    • Cisterns
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2017 - 2027, (US$ Million &  Thousand Tons)
    • Vanity basins
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2017 - 2027, (US$ Million &  Thousand Tons)
    • Accessories
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2017 - 2027, (US$ Million &  Thousand Tons)
  5. India Ceramic Sanitaryware Market, By End User, 2017- 2027 (US$ Million &  Thousand Tons)
    • Introduction
      • Market Share Analysis, 2018 and 2027 (%)
      • Y-o-Y Growth Analysis, 2019 - 2027
      • Segment Trends
    • Residential
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2017 - 2027, (US$ Million &  Thousand Tons)
    • Commercial
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2017 - 2027, (US$ Million &  Thousand Tons)
  6. India Ceramic Sanitaryware Market, By Region, 2017- 2027 (US$ Million &  Thousand Tons)
    • Introduction
      • Market Share Analysis, By Region, 2018 and 2027 (%)
      • Y-o-Y Growth Analysis, By Region, 2019 - 2027
        • North India
          • Region Trends
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Million &  Thousand Tons)
          • Market Size and Forecast, By End User Type, 2017- 2027 (US$ Million &  Thousand Tons)
        • South India
          • Region Trends
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Million &  Thousand Tons)
          • Market Size and Forecast, By End Use Type, 2017- 2027 (US$ Million &  Thousand Tons)
        • East India
          • Region Trends
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Million &  Thousand Tons)
          • Market Size and Forecast, By End User, 2017- 2027 (US$ Million &  Thousand Tons)
        • West India
          • Region Trends
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Million &  Thousand Tons)
          • Market Size and Forecast, By End User, 2017- 2027 (US$ Million &  Thousand Tons)
  7. Competitive Landscape
    • Heat Map Analysis
    • Market Share Analysis (3x3 Matrix)
    • Company Profiles
      • HSIL Ltd.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Cera Sanitaryware Ltd.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Roca Sanitario, S.A.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • RAK Ceramics
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Duravit AG
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Toto AG
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Jaquar
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Golf Ceramics Ltd.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Kajaria Ceramics Ltd.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • H&R Johnson
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Villeroy Boch Group
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
  8. Section
    • References
    • Research Methodology
    • About us and Sales Contact

* Browse 25 market data tables* and 15 figures* on “Ceramic Sanitaryware Market” - India forecast to 2027.

Frequently Asked Questions

The India ceramic sanitaryware market is estimated to reach US$ 5,702.4 million by 2027.
Major players operating in the India ceramic sanitaryware market include HSIL Ltd, Cera Sanitaryware Ltd., Roca Sanitario, S.A., RAK Ceramics, Duravit AG, Toto Ltd., Jaquar, Golf Ceramics Ltd., Kajaria Ceramics Limited, H & R Johnson, and Villeroy Boch Group.
Slow growth in the residential real estate industry in India, coupled with lower rate of replacement in the sanitary product due to lack of innovation and modernization in the sanitary product are some of the major factors that are expected to hamper growth of the market over the forecast period.
Increasing per capita disposable income of the Indian consumer and rising government initiatives for improving sanitation facilities are some of the major factors that are expected to propel growth of the market over the forecast period.
The India ceramic sanitaryware market was valued at US$ 2,362.8 Mn, in terms of value and 31,953 thousand tons, in terms of volume in 2018.
Among regions, South India region is expected to hold a dominant position in the India ceramic sanitaryware market in 2019, accounting for 32.5% share in terms of volume, followed by North India and West India, respectively.
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