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  • Published On : Nov 2017
  • Code : CMI1044
  • Industry : Food and Beverages
  • Pages : 176
  • Formats :

Kefir is a fermented drink made from kefir grains and possesses the consistency of drinkable yogurt. Kefir grains are described as combinations of bacteria and yeasts living on a substrate, made up of various dairy components. Kefir is produced by cow, sheep or goat’s milk. Additionally, kefir, being a milk product contains a high amount of calcium, which supports the enhanced body immunity and building of bone density. Furthermore, kefir has a high content of vitamin B12 and K2, biotin, magnesium, enzymes, vitamin, probiotics, and folate.

Global kefir market was valued at US$ 1482.05 Million in 2021 in terms of revenue, exhibiting a CAGR of 5.84 % during the forecast period (2022 to 2030).


The COVID-19 epidemic and subsequent lockdown caused economic concern and supply chain disruption. Furthermore, throughout the epidemic, there was a shift in client spending patterns. Kefir demand has decreased as a result of regional lockdowns and a ban on international trade. Consumers choose to buy provisions, which slackened the demand for flavoured kefir milk and kefir yoghurt. The market for kefir, on the other hand, is projected to rebound as people's knowledge of health and fitness grows.

Figure 1. Global Kefir Market Value Share (%), By Region, 2021

Kefir  | Coherent Market Insights

Market Restraints

It should be a better option than yogurt for the lactose-intolerant population. Although, yogurt and kefir are good sources of calcium and protein, kefir also contains a broader range of bacteria that stimulate digestion. Kefir is a rich source of probiotics that should act as a growth factor for the market. Probiotics aid digestion with other potential benefits, such as improving immunity and intestinal health, preventing obesity, and controlling weight. Increased awareness of the health benefits associated with kefir and increased spending on health-promoting foods are expected to drive the global kefir market in the coming years. The excellent taste and availability of various flavors of the product may be another important reason that should increase the popularity and consumption of kefir among consumers. Increased investment in research and development by leading companies is expected to be a growth engine for this market. For example, in August 2018, DuPont de Nemours, Inc. introduced a new culture of kefir for the South American market. The high upfront investment and storage costs associated with kefir production are supposed to slow market growth. High storage and preservation costs are linked to the high price of the final product, which should make it difficult for consumers to accept the product in developing regions.

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Kefir Market Report Coverage

Report Coverage Details
Base Year: 2021 Market Size in 2021: US$ 1482.05 Mn
Historical Data for: 2017-2020 Estimated Year: 2022
Forecast Period 20 to 20 CAGR: 5.84 % Forecast Period: 2022-2030
Geographies covered:
  • Region: North America, Europe, Asia Pacific , Latin America, Middle East & Africa
Segments covered:
  • By Composition: Milk and Water
  • By Product Type: Organic Kefir, Greek Kefir, Low Fat Kefir, Frozen Kefir
  • By Application: Dips, Sauces & Dressings, Cosmetics & Toiletries, Dairy Products, Dietary Supplements, and Others
  • By Distribution Channel: Supermarkets, Hypermarkets, Online Channel, Convenience Stores, and Others
Companies covered:

Groupe Danone, Lifeway Foods Inc., Hain Celestial Group, and Fresh Made Inc. 

Growth Drivers:
  • Increase in health consciousness
  • Maintaining stocks is difficult 
Restraints & Challenges:
  • Consumers think about health

Market Trends

Increasing Demand for Probiotics Drinks

Kefir has gained popularity in health-conscious communities, but many are vegans. The market is responding with non-dairy products to appeal to vegans. Kefir can be consumed daily by people of all age groups. Rising health concerns across the region and the efficacy of probiotics in addressing health concerns are expected to be a major driving factors for the overall probiotics market growth. Increasing disposable income, broadening probiotics portfolio, and accessibility to the products are also expected to benefit the industry demand for yogurt and kefir. Further, according to the data from CLAL, around 2,429.6 thousand tons of soured milk, yogurt, kefir, and mixed milk product were consumed in Germany in 2021.

Figure 2. Global Kefir Market value Share (%), By Composition, 2021

Kefir  | Coherent Market Insights

Among compositions, the milk segment held a dominant position in the global kefir market in 2021.

Recent Developments

  • In July 2021, Lifeway Foods, Inc., a U.S.-based leading producer of kefir products, announced the brand's first expansion into the French market for kefir distribution with a listing at Costco France.
  • In July 2021, Müller, a multinational producer of dairy products, introduced the company's first kefir product, Müller Kefir Smoothie. Müller Kefir Smoothie is gutfriendly, contains real fruit, low in fat, and contains calcium. It comes in two variants: Raspberry & Pomegranate and Mango & Orange.
  • In May 2021, Biotiful Dairy Ltd., a U.K.-based dairy company, launches a new Kefir + Coffee product line in the U.K. The Kefir cold brew coffee is made with British Milk with no added sugar and is gut-friendly. Biotiful Kefir Coffee on-the-go is the perfect drink for natural energy uplift with immunity support. The new Kefir + Coffee range was launched in two varieties: mocha and latte

Competitive Section

Major players operating in the global kefir market include Groupe DANONE, Lifeway Foods Inc., Hain Celestial Group, and Fresh Made Inc.


Kefir is a dairy product and is a combination of milk and fermented kefir grains. It is majorly considered as a rich source of probiotic food and is a more nutritious and therapeutic supplement than yogurt. Kefir also contains high contents of beneficial enzymes, protein, folate, magnesium, biotin, and calcium. Regular consumption of kefir is also associated with various medicinal benefits, including an increase in metabolic rate and prevention of asthma, osteoporosis, cancer, and obesity.

Market Dynamics

Growing concerns regarding health and wellness coupled with the rising inclination towards the consumption of healthy food items among the populace are one of the major factors propelling demand for kefir. Furthermore, the health benefits such as improvement of the immunity system, and cancer-fighting properties among others that are associated with the consumption of kefir is considered as another key factor complementing growth of the market at present.

Europe held a dominant position in the kefir market in 2021, on account of widespread consumption of kefir in the region. Russia and Poland are the major producers of Kefir. Furthermore, rising incidences of obesity and increasing number of patients suffering from gastritis are also fuelling demand for kefir in Europe, as its consumption is associated with a reduction in the prevalence of such risks.

Asia Pacific is expected to project the fastest growth during the forecast period. India, China, and Japan are the major contributors to the growth of this market. This is majorly attributed to the strengthening economic condition of these countries, which is also a lucrative opportunity for the manufacturers to penetrate these economies for better investment opportunities.

Key features of the study:

  • This report provides in-depth analysis of the global kefir market, market size (US$ Mn), and Cumulative Annual Growth Rate (CAGR %) for the forecast period (2022 – 2030)
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrix for this market. It provides valuable insights about market drivers, restraints, opportunities, new product launches or approval, pipeline products, regional outlook, and competitive strategy adopted by the leading players.
  • It profiles leading players in the global kefir market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, key developments, and future plans
  • Insights from this report would allow marketers and the management authorities of the companies to make informed decisions with respect to their future product launch, market expansion, and marketing tactics
  • The global kefir market report caters to various stakeholders in this industry, including investors, product developers, distributors, healthcare companies, research institutes, new entrants, and financial analysts
  • Stakeholders would greatly benefit in decision-making through the various strategy matrices used in analyzing the global kefir market

Detailed Segmentation:

  • Global Kefir Market, By Composition:
    • Milk
    • Cow Milk
    • Goat Milk
    • Coconut milk
    • Others
    • Water
    • Sugar Water
    • Coconut Water
    • Others
  • Global Kefir Market, By Product Type:
    • Organic Kefir
    • Greek Kefir
    • Low Fat Kefir
    • Frozen Kefir
  • Global Kefir Market, By Application:
    • Dips, Sauces & Dressings
    • Cosmetics & Toiletries
    • Dairy Products
    • Dietary Supplements
    • Others
  • Global Kefir Market, By Distribution Channel:
    • Supermarkets
    • Hypermarkets
    • Online Channel
    • Convenience Stores
    • Others
  • Global Kefir Market, By Geography:
    • North America
      • U.S.
      • Canada
    • Europe
      • U.K.
      • Germany
      • Italy
      • France
      • Spain
      • Russia
      • Rest of Europe
    • Asia Pacific
      • China
      • India
      • Japan
      • ASEAN
      • Australia
      • South Korea
      • Rest of Asia Pacific
    • Latin America
      • Brazil
      • Mexico
      • Argentina
      • Rest of Latin America
    • Africa
      • Northern Africa
      • Central Africa
      • South Africa
    • Middle East
      • GCC
      • Israe
      • Rest of Middle Eas
  • Company Profiles
    • Groupe Danone*
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Key Strategies
      • Recent Developments
      • Future Plans
    • Lifeway Foods Inc.
    • Nourish Kefir
    • Hain Celestial Group
    • Babushka Kefir
    • Valio Eesti A.S.
    • Litehouse Foods
    • Fresh Made Inc.

Frequently Asked Questions

Global kefir market was valued at around US$ 1482.05 Million in 2021.
The market was valued at US$ 1482.05 Million in 2021 in terms of revenue, exhibiting a CAGR of 5.84 % during the forecast period (2022 to 2030). 
Kefir has gained popularity in health-conscious communities, but many are vegans.
Growing awareness about the health benefits associated with consumption of kefir is one of the major factors that is expected to propel growth of the market.
Major players operating in the market include Groupe DANONE, Lifeway Foods Inc., Hain Celestial Group, and Fresh Made Inc. 
The is estimated to grow at around 5.84 % CAGR in the forecast period (2022-2030).

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