Kefir is a fermented drink made from kefir grains and possesses the consistency of drinkable yogurt. Kefir grains are described as combinations of bacteria and yeasts living on a substrate, made up of various dairy components. Kefir is produced by cow, sheep or goat’s milk. Additionally, kefir, being a milk product contains a high amount of calcium, which supports the enhanced body immunity and building of bone density. Furthermore, kefir has a high content of vitamin B12 and K2, biotin, magnesium, enzymes, vitamin, probiotics, and folate.
Global kefir market was valued at US$ 1482.05 Million in 2021 in terms of revenue, exhibiting a CAGR of 5.84 % during the forecast period (2022 to 2030).
Drivers
The COVID-19 epidemic and subsequent lockdown caused economic concern and supply chain disruption. Furthermore, throughout the epidemic, there was a shift in client spending patterns. Kefir demand has decreased as a result of regional lockdowns and a ban on international trade. Consumers choose to buy provisions, which slackened the demand for flavoured kefir milk and kefir yoghurt. The market for kefir, on the other hand, is projected to rebound as people's knowledge of health and fitness grows.
Figure 1. Global Kefir Market Value Share (%), By Region, 2021
Market Restraints
It should be a better option than yogurt for the lactose-intolerant population. Although, yogurt and kefir are good sources of calcium and protein, kefir also contains a broader range of bacteria that stimulate digestion. Kefir is a rich source of probiotics that should act as a growth factor for the market. Probiotics aid digestion with other potential benefits, such as improving immunity and intestinal health, preventing obesity, and controlling weight. Increased awareness of the health benefits associated with kefir and increased spending on health-promoting foods are expected to drive the global kefir market in the coming years. The excellent taste and availability of various flavors of the product may be another important reason that should increase the popularity and consumption of kefir among consumers. Increased investment in research and development by leading companies is expected to be a growth engine for this market. For example, in August 2018, DuPont de Nemours, Inc. introduced a new culture of kefir for the South American market. The high upfront investment and storage costs associated with kefir production are supposed to slow market growth. High storage and preservation costs are linked to the high price of the final product, which should make it difficult for consumers to accept the product in developing regions.
| Report Coverage | Details | ||
|---|---|---|---|
| Base Year: | 2021 | Market Size in 2021: | US$ 1482.05 Mn |
| Historical Data for: | 2017-2020 | Estimated Year: | 2022 |
| Forecast Period 20 to 20 CAGR: | 5.84 % | Forecast Period: | 2022-2030 |
| Geographies covered: |
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| Segments covered: |
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| Companies covered: |
Groupe Danone, Lifeway Foods Inc., Hain Celestial Group, and Fresh Made Inc. |
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| Growth Drivers: |
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| Restraints & Challenges: |
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Market Trends
Increasing Demand for Probiotics Drinks
Kefir has gained popularity in health-conscious communities, but many are vegans. The market is responding with non-dairy products to appeal to vegans. Kefir can be consumed daily by people of all age groups. Rising health concerns across the region and the efficacy of probiotics in addressing health concerns are expected to be a major driving factors for the overall probiotics market growth. Increasing disposable income, broadening probiotics portfolio, and accessibility to the products are also expected to benefit the industry demand for yogurt and kefir. Further, according to the data from CLAL, around 2,429.6 thousand tons of soured milk, yogurt, kefir, and mixed milk product were consumed in Germany in 2021.
Figure 2. Global Kefir Market value Share (%), By Composition, 2021
Among compositions, the milk segment held a dominant position in the global kefir market in 2021.
Recent Developments
Competitive Section
Major players operating in the global kefir market include Groupe DANONE, Lifeway Foods Inc., Hain Celestial Group, and Fresh Made Inc.
Kefir is a dairy product and is a combination of milk and fermented kefir grains. It is majorly considered as a rich source of probiotic food and is a more nutritious and therapeutic supplement than yogurt. Kefir also contains high contents of beneficial enzymes, protein, folate, magnesium, biotin, and calcium. Regular consumption of kefir is also associated with various medicinal benefits, including an increase in metabolic rate and prevention of asthma, osteoporosis, cancer, and obesity.
Market Dynamics
Growing concerns regarding health and wellness coupled with the rising inclination towards the consumption of healthy food items among the populace are one of the major factors propelling demand for kefir. Furthermore, the health benefits such as improvement of the immunity system, and cancer-fighting properties among others that are associated with the consumption of kefir is considered as another key factor complementing growth of the market at present.
Europe held a dominant position in the kefir market in 2021, on account of widespread consumption of kefir in the region. Russia and Poland are the major producers of Kefir. Furthermore, rising incidences of obesity and increasing number of patients suffering from gastritis are also fuelling demand for kefir in Europe, as its consumption is associated with a reduction in the prevalence of such risks.
Asia Pacific is expected to project the fastest growth during the forecast period. India, China, and Japan are the major contributors to the growth of this market. This is majorly attributed to the strengthening economic condition of these countries, which is also a lucrative opportunity for the manufacturers to penetrate these economies for better investment opportunities.
Key features of the study:
Detailed Segmentation:
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