LIP CARE PRODUCTS PACKAGING MARKET ANALYSIS

Lip care products offer protection and nourishment to the lips against dust, harmful sun rays, and drying effects caused due to wind and cold. These products are composed of paraffin, beeswax, camphor, flavors, sunscreens, dyes, fragrances, and variety of other ingredients. Increasing demand in multi-functional, organic lip care products backed by rise in health concerns have boosted the usage of lip care products, in turn fueling the growth of global lip care products packaging market.

Global lip care products packaging market was valued at US$ 1269.47 Million in 2021 in terms of revenue, exhibiting a CAGR of 5.99 % during the forecast period (2022 to 2030).

Drivers

Cosmetics packaging manufacturers are finding ways to offer packaging solution that specifically addresses the wide product range available in the lip care market segment. Owing to the nature of lip care products, lip care packaging has to give prime importance to packaging functions such as showcasing of products, communicating information about product specifications, communicating brand value and enhancing the visual appeal of the product on retail shelves.

One of the major factor promoting the growth of Lip Care Products Packaging Market is the increase in per capita disposable income among people in emerging economies. The trend of personal grooming is not only popular among young population but also catching up with people from all generations. Another factor driving the Lip Care Products Packaging Market is the increased variety of organic and natural lip care products in the market especially appealing to health conscious people.

However, low physical stability of plastic tubes restrains the Lip Care Products Packaging Market as low density plastics such as LLDPE, have the tendency to crack or tear due to recurrent usage. Moreover, the chemicals used in production of lip care products acts as a barrier for the Lip Care Products Packaging Market.

The global Lip Care Products Packaging Market is witnessing developments in terms of design and functionality of packaging. Lip care packaging tubes with friendly end compartment are new phenomena introduced by few packaging manufacturers. The lip care packaging tubes have a compartment in the tubes called the friendly end which contains lesser amount of the lip care paste.

 The innovative design has enabled lip care consumers to share lip balms among friends by reducing the chances of transferring germs to one another.

Figure 1. Global Lip Care Products Packaging Market Value Share (%), By Region, 2021

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 Market Restraints

Chemicals including parabens, petrolatum, cadmium chromium, lead and many more are used in the production of lip care products. These are averse to human health. Consumer awareness with regard to such harmful consequences is hindering the demand for lip care products and thus lip care packaging products.

The plastic tubes that are used in the production of lip care packages are fragile and cannot withstand physical pressure. These low-density plastic packages are prone to breaking when confronted to repeated use which is straining the growth of this market.

Although, Covid-19 pandemic has upsurged the need for personal care but the fall in disposable income of many consumers is negatively affecting the demand for luxuries and the lip care product package market.

Market Trends

The rising popularity of organic skin care products is influencing the high consumer preference for organic lip care products. Consumers are preferring lip care products having natural, organic, and clean-label ingredients, in comparison to synthetic and hazardous chemical-containing products. The changing lifestyle and increased smoking among modern individuals are driving the demand for organic lip care products. Consumers are preferring these products to nourish and repair their pale and darker lips caused due to smoking and various other reasons. This has led the major players in the market to formulate products with natural ingredients, along with mentioning their ethical and sustainable sourcing. Alongside, consumers are becoming more and more environment-friendly. Moreover, the preference for artisanal sustainable packaging, along with natural products is growing in the market. For instance, in July 2022, Last Forest introduced its range of new beeswax lip balm in India. The lip balms are prepared from 100% organic beeswax and available in different flavors like mint, chocolate, and strawberry. The product is made available in glass jars and comes in artisanal cardboard gift packaging.

Figure 2. Global Lip Care Products Packaging Market value Share (%), By Packaging Type, 2021

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Recent Developments

• In April 2022, l.f. cosmetics partnered with Dunkin’, an American foodservice brand, to launch a limited-edition makeup collection, which was inspired by Dunkin’ coffee and donuts. This makeup collection consisted of coffee lip scrub, which was sugar-based and java-scented.
• In March 2022, Pilgrim, a direct-to-customer beauty and personal care brand launched a new line of lip care range namely, Squalane in India. The product was made available in different flavors having pomegranate extract, cocoa butter, and shea butter.
• In November 2021, Amorepacific, under its Laneige lip care range, launched Amorepacific Lip Sleeping Mask Purple Edition, celebrating the ‘BTS PERMISSION TO DANCE ON STAGE’ tour. The product is available in Amorepacific’s official online store, Laneige’s official the U.S. website, Sephora online store, and different offline stores as well

Competitive Section

Major players operating in the global lip care products packaging market include Pack Tech A/S, HCP Packaging CO. Ltd., Arminak & Associates LLC, Eastar Cosmetics Packaging, IMS Ningbo Limited, and The Packaging Company.