MASS NOTIFICATION SYSTEMS MARKET ANALYSIS

The global mass notification Systems market size was valued at US$ 5,434.20 million in 2022 and is anticipated to witness a compound annual growth rate (CAGR) of 9.8% from 2023 to 2030. A mass notification system (MNS) is a platform that sends one-way messages to inform employees and the public of an emergency. It allows users to broadcast notifications to groups or individuals such as clients, citizens, employees, and government officials. This is done to keep everyone informed before/during/after the event of a disaster. The mass notification system allows distributed contact data, language localization, robust analytics, and distributed contact data for contact data management and a globalized approach to optimize voice and SMS routing.

Global Mass Notification Systems Market: Regional Insights

North America is expected to hold the largest market share in 2022 and the projection period is expected to have the highest CAGR in APAC. The key elements influencing the adoption of MNS across North America are the increasing awareness of MNS following the 9/11 terrorist attack and the frequency of campus shootouts. Due to the region's changing environmental conditions, end users there have accepted mass notification technology, which is what has led to the expansion in APAC. Business businesses in APAC are anticipated to increase their product offerings in response to the demand for cloud-based mass notification solutions.

Figure 1. Global Mass Notification Systems Market Value (US$ Mn), by Region, 2022

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North America held a dominant position in the global mobile phone accessories market in 2020, accounting for a 55.6% share in terms of Value, followed by Europe, and Asia Pacific respectively.

Global Mass Notification Systems Market Drivers:

The rapid growth of various industries worldwide, particularly in emerging economies such as China and India has led to an increasing number of various manufacturing plants. Numerous companies are focused on deploying certain systems, in order to protect employees and the general public from unexpected disasters and enhance business processes. This, in turn, is expected to drive the growth of the global mass notification systems market during the forecast period. According to Coherent Market Insights analysis, the revenue contribution of the chemical industry to the overall market is expected to grow 2.3X by 2030 from 2020.

Proactive initiatives taken by government organizations for public safety are expected to propel the global mass notification systems market growth over the forecast period

Various organizations are sourcing means to deploy systems that can warn people about various natural calamities such as storms, landslides, and earthquakes, and manmade disasters such as terrorist attacks, blackouts, and chemical leakages, thus reducing losses of human lives and property. Hence, these factors are expected to propel the global mass notification systems market growth in the near future.

Global Mass Notification Systems Market: Opportunities.

The rising impact of social media and increasing smartphone penetration can present lucrative growth opportunities.

An increasing number of active social network users and rising smartphone penetration across the globe offer lucrative opportunities for players in the market. Furthermore, social networking sites support rich real-time information on trends and events and can be viable assets to various organizations. Certain government organizations and key players in the mass notification systems market focus on integrating their solutions with such platforms for better public reach.

Growing focus on the introduction of mobile-based application support for MNS

Key players in the market are focused on providing mobile-based mass notification applications, which will allow better management of incidents and alerts with the aid of simple and interactive dashboards.

Global Mass Notification Systems Market: Trends

Increasing Adoption of MNS in Healthcare Sector

MNS is a tool for broadcasting communication that can contact a large number of people simultaneously with little effort on the part of the system administrator. In the medical care area, MNS fills two needs conveying occasional directives for occasions, for example, stock counts, and alarming staff, patients, and guests to crises.

The MNS's expansion has been facilitated by the healthcare industry's growing demand for a digitally connected environment and effective clinical communication. For instance, the Norwegian Directorate of Health communicates with 5.4 million Norwegian citizens and thousands of visitors roaming on mobile networks through Everbridge Public Warning. The same system is used in Norway to inform Norwegians returning from travel in countries with a high risk of COVID-19 of changes to quarantine procedures.

Global Mass Notification Systems Market - Restraints

Concerns regarding security are expected to restrain growth of the global mass notification systems market during the forecast period

There are several concerns regarding design, implementation, and secure communication. These issues include limited testing security to control panels, lack of in-built security, open ports on services and devices, exposure to various online threats since it is connected to the non-secure network, poor resistance to tampering, lack of adequate notification, etc. Furthermore, communication lines are open to various attacks such as record and replay, denial of service, and man-in-middle injection. Therefore, these factors are expected to restrain growth of the global mass notification systems market during the forecast period.

Lack of standardization is expected to hamper the global mass notification systems market growth over the forecast period

Several players offers multiple brands and versions of equipment, and integrating such systems to already installed legacy systems is challenging. Solution providers also offer proprietary software that cannot be easily integrated with other MNS products, which in turn creates limited opportunities for them. In order to provide seamless integration, the software must support various equipment; a process that can be cumbersome. Thus, these factors are expected to hinder the market growth over the forecast period.

Figure 2. Global Mass Notification Systems Market Share, By Product, 2022

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Global Mass Notification Systems Market Segmentation:

The global mass notification Systems market report is segmented into Product Type, Application, Vertical, and Solutions.

Based on Product Type, the market is segmented into Hardware, Software, and services. Which, Hardware is expected to dominate the global market over the forecast period and this segment's expansion is attributed to the rising use of IP-based notification devices and managed notification systems in hospitals and other healthcare facilities. It includes a broad range of hardware needed to deploy the software. It has a command center, alarm strobes, and notification speakers, and these gadgets are necessary for installing each software subscription that is bought.

Software is also expected to witness significant growth in the near future and this is owing to the benefits of using these systems. The software segment is poised to register substantial growth over the forecast period. In addition, the rising focus of the key players on upgrading the software component with the latest technologies in the market is anticipated to support the growth of the segment, while providing numerous opportunities to the stakeholders in the coming years.

Global Mass Notification Systems Market: Key Developments

Major companies in the market are focused on mergers and acquisitions, in order to enhance their market presence. For instance, in March 2020, Everbridge, Inc. acquired one2many for mobile mass alerting tech.

May 2020, Everbridge, Inc. partnered with Telarus, a distributor of technology services master agents.

In December 2022, Rave Mobile Safety was unveiled as the brand-new emergency alert system by the Sacramento Office of Emergency Services. Occupants in Sacramento Region will presently get crisis notices through the framework.

Global Mass Notification Systems Market: Key Companies Insights

Key players operating in the global mass notification systems market are AtHoc, Inc.–(BlackBerry Limited), F24 AG, Eaton Corporation plc, xMatters, Inc., Honeywell International, Inc., Omnilert, LLC¸ IBM Corporation, Mir3, Inc., Siemens AG, Metis Secure Solutions, LLC, and Everbridge, Inc

*Definition: Mass notification systems simultaneously send out information and alerts in real time to a large number of people. The essential capability of mass notice frameworks is to rapidly make individuals aware of possible dangers or crisis circumstances and direct them how to answer those circumstances.