A mass notification system (MNS) is a platform that sends one-way messages to inform employees and the public of an emergency. It allows users to broadcast notifications to groups or individuals such as clients, citizens, employees, and government officials. This is done to keep everyone informed before/during/after the event of disasters. Mass notification system allows distributed contact data, language localization, robust analytics, and distributed contact data for contact data management and a globalized approach to optimize voice and SMS routing.
The global mass notification systems market is estimated to be valued at US$ 6,945.9 million in 2021 and is expected to exhibit a CAGR of 12.8% over the forecast period (2021-2028).
In June 2020, IBM, a US based technology company launched Watson Works for enterprise use in order to to address the challenges of returning to the workplace.
In December 2019, Siemens AG, a Germany based technology company launched updated Desigo CC platform to manage all building sizes.
In September 2019, Xtel Communications, a US based company launched Emergency Mass Notification Systems in case of emergency.
Figure 1. Global Mass Notification Systems Market Value (US$ Mn), by Region, 2020
North America held dominant position in the global mobile phone accessories market in 2020, accounting for 55.6% share in terms of Value, followed by Europe, and Asia Pacific respectively.
Market Dynamics- Drivers
Growing industrialization worldwide is expected to drive growth of the global mass notification systems market during the forecast period
Rapid growth of various industries worldwide, particularly in emerging economies such as China and India has led to increasing number of various manufacturing plants. Numerous companies are focused on deploying certain systems, in order to protect employees and the general public from unexpected disasters and enhance business processes. This, in turn, is expected to drive growth of the global mass notification systems market during the forecast period. According to Coherent Market Insights’ analysis, revenue contribution of the chemical industry to the overall market is expected to grow 2.3X by 2035 from 2015. According to the same source, in 2015, Asia Pacific accounted for a 53.0% share of global sales of chemicals, which is expected to increase to 62.0% by 2035 end.
Proactive initiatives taken by government organizations for public safety is expected to propel the global mass notification systems market growth over the forecast period
Various organizations are sourcing means to deploy systems that can warn people about various natural calamities such as storms, landslides and earthquakes, and manmade disasters such as terrorist attacks, blackouts, and chemical leakages, thus reducing losses of human lives and property. Hence, these factors are expected to propel the global mass notification systems market growth in the near future.
Rising impact of social media and increasing smartphone penetration can present lucrative growth opportunities
Increasing number of active social network users and rising smartphones penetration across the globe offers lucrative opportunities for players in the market. Furthermore, social networking sites support rich real-time information on trends and events and can be a viable assets to various organizations. Certain government organizations and key players in the mass notification systems market focus on integrating their solutions with such platforms for better public reach.
Growing focus on the introduction of mobile-based application support for MNS
Key players in the market are focused on providing mobile-based mass notification applications, which will allow better management of incidents and alerts with the aid of simple and interactive dashboards. For instance, in November 2015, Siemens introduced Design CC mobile app, which offers remote access to building automation and alarm management. Moreover, in April 2012, Everbridge launched industry’s first mobile GIS emergency notification solution named ‘Everbridge SmartGIS’.
|Base Year:||2020||Market Size in 2021:||US$ 6,945.9 Mn|
|Historical Data for:||2017 to 2020||Forecast Period:||2021 to 2028|
|Forecast Period 2021 to 2028 CAGR:||12.8%||2028 Value Projection:||US$ 16,133.6 Mn|
AtHoc, Inc.–(BlackBerry Limited), F24 AG, Eaton Corporation plc, xMatters, Inc., Honeywell International, Inc., Omnilert, LLC¸ IBM Corporation, Mir3, Inc., Siemens AG, Metis Secure Solutions, LLC, and Everbridge, Inc
|Restraints & Challenges:||
North America Trends
Educational institutions focus on deploying mass notification systems across campuses in order to safeguard students and faculties. For instance, in April 2016, Kent School deployed Siemens’ Design mass notification system, which included intelligent voice communication fire panels and IP-based speakers in order to improve campus safety. In December 2014, Pennsylvania Community College deployed Metis Secure Solution’s emergency notification and communication solution in order to enhance safety on campus.
Latin America Trends
Government institutions are focused on deploying integrated public alert and warning solutions, in order to safeguard the general public. For instance, in August 2015, Acoustic Technology, Inc. deployed a siren alert system in Rio de Janeiro, Brazil, to alert the public and issue audio warnings during natural disasters. In June 2016, AtHoc, Inc. announced that it had successfully deployed AtHoc system alerts in parts of Mexico City. Moreover, in September 2014, Acoustic Technology, Inc. deployed an earthquake and tsunami warning system for the National Emergency Office of Antofagasta, Chile, in order to warn the general public in case of natural disasters such as earthquakes, tsunamis or floods.
Figure 2. Global Mass Notification Systems Market Share, By Product, 2020
Key Takeaways of the Graph:
Market Dynamics- Restraints
Concerns regarding security are expected to restrain growth of the global mass notification systems market during the forecast period
There are several concerns regarding design, implementation, and secure communication. These issues include limited testing security to control panels, lack of in-built security, open ports on services and devices, exposure to various online threats since it is connected to the non-secure network, poor resistance to tampering, lack of adequate notification, etc. Furthermore, communication lines are open to various attacks such as record and replay, denial of service, and man-in-middle injection. Therefore, these factors are expected to restrain growth of the global mass notification systems market during the forecast period.
Lack of standardization is expected to hamper the global mass notification systems market growth over the forecast period
Several players offers multiple brands and versions of equipment, and integrating such systems to already installed legacy systems is challenging. Solution providers also offer proprietary software that cannot be easily integrated with other MNS products, which in turn creates limited opportunities for them. In order to provide seamless integration, the software must support various equipment; a process that can be cumbersome. Thus, these factors are expected to hinder the market growth over the forecast period.
Key players operating in the global mass notification systems market are AtHoc, Inc.–(BlackBerry Limited), F24 AG, Eaton Corporation plc, xMatters, Inc., Honeywell International, Inc., Omnilert, LLC¸ IBM Corporation, Mir3, Inc., Siemens AG, Metis Secure Solutions, LLC, and Everbridge, Inc.
Major companies in the market are focused on mergers and acquisitions, in order to enhance the market presence. For instance, in March 2020, Everbridge, Inc. acquired one2many for mobile mass alerting tech.
Key players in the market are involved in partnerships and collaborations, in order to gain a competitive edge in the market. For instance, in May 2020, Everbridge, Inc. partnered with Telarus, a distributor of technology services master agents.
Emergency management is a branch of mass notification systems, which deals with emergency management and monitoring. An emergency management system has many sub branches which include disaster management, security management and civil protection. These emergency management sub branches are there to assist public and private organizations in dealing with emergencies ranging from terrorist attacks to natural disasters. Public organizations like police departments, fire departments and other municipal departments get bulk of their operations and their budgeting power from federal government sources. The federal government also ensures that these emergency services are provided free of cost to all individuals, communities and organizations.
Emergency mass notification systems are designed for multiple use case scenarios. An emergency management system is a single channel communication platform that organizations and businesses may use to instantly alert workers in the event of a potential emergency. During an emergency, like a natural disaster, terrorist attack or cyber-attack, in which many people will lose their lives, this technology is used to instantly send out bulk notifications to all subscribers using different channels, like text message, email, telephone calls and others. This will ensure speedy communication and responses.
Launch of new products is expected to propel growth of the global mass notification systems market over the forecast period. For instance, in February 2021, Wahsega launched Carina, a next-generation mass notification system.
Moreover, launch of integrated solutions is also expected to aid in growth of the global mass notification systems market. For instance, in April 2021, GeoComm, a provider of public safety location intelligence, and Rave Mobile Safety, a provider of critical communication and collaboration technology, announced integration of authoritative 9-1-1 location data into emergency mass notification system.
Key features of the study: