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  • Published On : Feb 2022
  • Code : CMI4943
  • Industry : Consumer Goods
  • Pages : 80
  • Formats :

A baby diaper is referred to as nappy. It is classified as underwear that is designed to be worn by the baby as it absorbs the urine and prevents the leakage. Diapers are manufactured by a different class of materials known as super absorbent polymer, cellulose, and polypropylene, products. This product is highly efficient in absorbing a large amount of liquid or fluid relative to its own mass.

MEA & India baby diapers market is estimated to be valued at US$ 5,144.5 million in 2021 and is expected to exhibit a CAGR of 6.3 % over the forecast period (2021-2028).

Recent Developments:

  • In October 2021, Dabur India, an Indian multinational consumer goods company entered the diapers segment in India, as part of its strategy to expand its baby care portfolio by Dabur Baby Super Pants' Diapers will be launched on e-commerce platform Flipkart.
  • In October 2019, Pampers launched a line of smart diapers called the Lumi that it says will track a child's urine.
  • In December 2020, Soothe Healthcare a manufacturer and distributor of Consumer-Healthcare products, launched India’s first-ever ultra-thin premium baby diaper pants called Super Cute’s Wonder Thinz diapers.

Middle East & Africa held dominant position in the MEA & India baby diapers market in 2020, accounting for 95.3% share in terms of value, followed by India, respectively

Figure 1. MEA & India Baby Diapers Market Value (US$ Mn), by Region, 2020

MEA & India Baby Diapers  | Coherent Market Insights

Drivers:

The growing focus of manufacturers to launch new products with innovative design is expected to foster market growth. This is attributed to the growing demand for a more comfortable product that exhibits zero skin infection to the baby. Also, growing demand for thinner and lighter diapers at an affordable rate among consumers of India as they are handy and easy to use is again expected to foster the market growth of the MEA and India baby diapers over the forecast timeframe.

An increasing number of companies in the region that manufacture baby diaper is expected to propel the market growth. Also, growing awareness by government and key manufacturers to create awareness regarding baby hygiene among parents is projected to augment the market growth. Increasing disposable income of the consumers of the Middle East & Africa region which are influencing purchasing power of the consumers is again anticipated to foster the market growth of the MEA and India baby diapers. 

Market Opportunities

The increasing focus of government and manufacturers to increase the frequency of diaper change is expected to bring new market opportunities. Increasing competitiveness in the market coupled with the developing new economic policies is also expected to foster the market growth of the MEA and India baby diaper. Moreover, a growing number of baby care centers and an increasing number of the middle-class population in India and the African region are further anticipated to propel the market growth.

The untapped market of personal hygiene products in Nigeria shows tremendous potential opportunities in Nigeria for market expansion and for this many manufacturers and investors are investing heavily in order to gain a competitive edge in the market. The untapped hygiene market offers a great opportunity for baby diaper players in Nigeria. Also, growing product awareness coupled with the rising hygiene and sanitation awareness is again expected to propel the market growth. 

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MEA & India Baby Diapers Market Report Coverage

Report Coverage Details
Base Year: 2020 Market Size in 2021: US$ 5,144.5 Mn
Historical Data for: 2017 to 2020 Forecast Period: 2021 to 2028
Forecast Period 2021 to 2028 CAGR: 6.3% 2028 Value Projection: US$ 7,876.1 Mn
Geographies covered:
  • Region: Middle East & Africa (Egypt, Qatar, UAE, South Arabia, Bahrain, Iraq, Jordan, and Africa) and India
Segments covered:
  • By Type: Cloth Diapers, Disposable Diapers (Ultra-Absorbent Diapers, Super-Absorbent Diapers, Regular Diapers, Biodegradable Diapers), Training Nappy, and Swim Pants
Companies covered:

Procter & Gamble, Kimberly-Clark, Hengan, Unicharm, SCA Hygiene, KAO Corporation, Wipro Consumer Care and Lighting, and Godrej Consumer Products Limited

Growth Drivers:
  • Growing hygiene awareness among parents
  • Launch of new &innovative product
Restraints & Challenges:
  • Allergic reaction to babies
  • Fluctuating price of raw material

Market Trends

Expansion of the online retail sector in India due to the growing trend of digitalization is expected to augment the market growth of the MEA and India baby diapers. Increasing penetration of the internet coupled with the shifting consumers' preferences for purchasing products from the online portal due to convenience and various discounts offered is also supporting the market growth. Thus, the expansion of the online retail sector will favor the market growth of baby diapers in the near future.

The increasing adoption of western culture has influenced the buying behavior of Indian upper and middle-class families. Due to this Indian families have become more demanding and open-minded. Moreover, Indian consumers are getting attracted to the foreign brand which increases the acceptability of such products in the country. Also increasing the reach of social media in India is further playing a key role in the overall growth of the baby diapers market over the forecast period.

Figure 2. MEA & India Baby Diapers Market Share, By Type, 2020

MEA & India Baby Diapers  | Coherent Market Insights

Key Takeaways of the Graph:

  • The Disposable Diapers held dominant position in the market and accounted for 85.4% share in the MEA & India baby diapers market in 2020. The segment is expected to reach US$ 6,913.8 million in 2028.
  • Disposable diapers are comfortable to wear due to the softness, lightness and breathability of the materials used.

Market Restraints

Fluctuating prices of the raw material of the baby diaper coupled with the less awareness among the rural population of the region are expected to hinder the market growth. Also, a high level of income inequality in African countries coupled with the significant number of people live below the poverty line are some of the other major factor hindering the market growth.

Allergic reaction to babies associated with the use of diaper due to the presence of harsh chemicals is limiting the adoption of baby diaper. Sodium polyacrylate is one of the key chemicals used in the production of diapers and chemicals have allergic reactions to the baby’s skin. Thus, skin infection associated with the use of baby diapers is expected to restrict market growth.

Competitive Section:

Company Names 

  1. Procter & Gamble
  2. Kimberly-Clark
  3. Hengan
  4. Unicharm
  5. SCA Hygiene
  6. KAO Corporation
  7. Wipro Consumer Care and Lighting
  8. Godrej Consumer Products Limited

The baby diapers or nappies are used by the babies in order to avoid soiling of the clothes and the surrounding environment. The nappies are made up of a blend of synthetic and cotton fabrics which are designed in such a way that they capture the urine and fecal matter of the baby and prevent it from getting absorbed into the fabric, thereby preventing unwanted stains on the clothes. Diapers are considered as one of the necessities for newborn babies as they are very essential for their hygiene needs. The nappies are available in various shapes and sizes and most of them have Velcro closures. These diapers are very soft, comfortable, and light weighted which makes it easy for the baby to wear.

Market Dynamics:

Growing hygiene awareness and increasing launch of new product is driving growth of the MEA & India baby diapers market. For instance, in September 2020, Johnson's Baby has launched a new range of baby care products as it has seen significant growth in demand in the Indian market. 

On the other hand, fluctuating price of raw materials is expected to restrict growth of the MEA & India baby diapers market.

Key features of the study:

  • This report provides in-depth analysis of the MEA & India baby diapers market, and provides market size (US$ Million & Mn Units) and compound annual growth rate (CAGR%) for the forecast period (2021–2028), considering 2020 as the base year
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends,  regional outlook, and competitive strategies adopted by key players
  • It profiles key players in the MEA & India baby diapers market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies
  • Key companies covered as a part of this study include Procter & Gamble, Kimberly-Clark, Hengan, Unicharm, SCA Hygiene, KAO Corporation, Wipro Consumer Care and Lighting, and Godrej Consumer Products Limited
  • Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
  • The MEA & India baby diapers market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the MEA & India baby diapers market

Detailed Segmentation:

  • MEA
    • Type
      • Cloth Diapers
      • Disposable Diapers
        • Ultra-Absorbent Diapers
        • Super-Absorbent Diapers
        • Regular Diapers
        • Biodegradable Diapers
      • Training Nappy
      • Swim Pants
  • India
    • Type
      • Cloth Diapers
      • Disposable Diapers
        • Ultra-Absorbent Diapers
        • Super-Absorbent Diapers
        • Regular Diapers
        • Biodegradable Diapers
      • Training Nappy
      • Swim Pants

Frequently Asked Questions

The MEA & India baby diapers market size is estimated to be valued at US$ 7,876.1 Million in 2028 and is expected to exhibit a CAGR of 6.3% between 2021 and 2028.
Growing hygiene awareness among parents and launch of new &innovative product are the factors fuelling growth of the market.
The Disposable diapers segment is the leading component segment in the market.
Allergic reaction to babies and fluctuating price of raw material is expected to hinder growth of the market.
Major players operating in the market include, Procter & Gamble, Kimberly-Clark, Hengan, Unicharm, SCA Hygiene, KAO Corporation, Wipro Consumer Care and Lighting, and Godrej Consumer Products Limited
Middle East region is expected to hold dominant position in the market over the forecast period. The growth of the market in the region is driven by Increasing urbanization and rise in disposable income in MEA.

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