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  • Published On : Jul 2022
  • Code : CMI1508
  • Pages :113
  • Formats :
      Excel and PDF
  • Industry : Packaging

The e-commerce packaging market is bolstered by increasing e-commerce sales around the world. E-commerce has transformed retail sector and it is gaining significant market share in place of conventional retail channels such as hypermarkets, supermarkets, and convenience stores.  

Global E Commerce Packaging market was valued at US$ 26.3 Billion in 2021 in terms of revenue, exhibiting a CAGR of  6.2% during the forecast period (2022 to 2030).

Drivers

The primary function of e-commerce packaging is to protect products from environmental damage and contamination such as dust, moisture, and microbes. Moreover, protection from damage is important for products such as electronics and furniture. E-commerce packaging is also important in terms of branding and customer retention. The use of sustainable and/or aesthetically appealing packaging material led to increased resale of products, according to a Stora Enso Oyj survey.

Sustainable e-commerce packaging is gaining major traction since recent past. Chinese e-commerce players such as JD.com and Suning.com are adopting reusable plastic boxes, which is cost-effective and generates low waste. JD.com also announced that it aims to raise the proportion of sustainable materials to 80% of its total packaging material used by 2025, due to high waste generation from packaging.

In terms of revenue, Asia Pacific held a dominant position in market in 2021, and is expected to maintain its dominance throughout the forecast period. According to Associated Chambers of Commerce and Industry in India (ASSOCHAM), an industry trade association, the Indian e-commerce market accounted for US$ 41.34 billion in 2021 and is projected to exceed US$ 50 billion by 2025. This can be attributed to an increasing internet penetration rate in India. The aforementioned factors coupled with strong GDP growth and increasing purchasing power of consumers will result in India being the fastest growing market for e-commerce in the world, which in turn is expected to boost growth of the e-commerce packaging market in the region. Amazon India, Flipkart, and Snapdeal are among the major e-commerce players operating in India. The e-commerce packaging demand in India will largely be dictated by the performance of these companies in market.

Figure 1. Global E Commerce Packaging Market Value Share (%), By Region, 2021

E-COMMERCE PACKAGING MARKET

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Market Restraints

Lack of universal directives pertaining to applications of e commerce packaging is expected to restrain market growth during the forecast period. Every country has different directives pertaining to use and applications of e commerce packaging. Key players find it difficult to cope with such country wise regulations, which in turn is discouraging investment in the e commerce packaging industry, thereby restraining market growth.

E Commerce Packaging Market Report Coverage

Report Coverage Details
Base Year: 2021 Market Size in 2021: US$ 26.3 Bn
Historical Data for: 2017-2021 Estimated Year: 2022
Forecast Period 2022 to 2030 CAGR: 6.2% Forecast Period: 2022-2030
Geographies covered:
  • Region: North America, Latin America, Europe, Asia Pacific, and Middle East & Africa
Segments covered:
  • By Product Type: Boxes, Protective Packaging, Mailers, Tapes, Labels, Others
  • By Application: Electronics, Food & Beverages, Cosmetics, Fashion, Furniture, Ohers
Companies covered:

Amcor plc, Mondi Group, International Paper Company, Smurfit Kappa, DS Smith, Klabin S.A., Georgia-Pacific LLC, Rengo Co., Ltd., Orora Packaging Australia Pty Ltd, and Nippon Paper Industries Co., Ltd.

Growth Drivers:
  • Increasing usage of e-commerce packaging to protect products from environmental damage and contamination such as dust, moisture, and microbes is mainly driving the market growth.
  • Rising access to the internet in developing & underdeveloped countries, emerging middle class population with disposable incomes, and the expansion of the clothing & footwear industries are main trends in the global e-commerce packaging market
Restraints & Challenges:
  • Lack of universal directives pertaining to e commerce packaging is expected to restrain the market growth over forecast period

Market Trends

Rising access to the internet in developing & underdeveloped countries, emerging middle class population with disposable incomes, and the expansion of the clothing & footwear industry are main trends in the global e-commerce packaging market. Additionally, discounted rates, combined packages, and variety in product range have influenced consumers to buy products from e-commerce websites, thereby driving market growth.

Figure 2. Global E Commerce Packaging Market Value Share (%), By Product Type, 2021

E-COMMERCE PACKAGING MARKET

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On the basis of product type, the protective packaging segment held highest market share of global e-commerce packaging market 2021. It is expected to be the largest and the fastest growing segment throughout the forecast period. The segment’s dominance can be attributed to increasing electronics and food & beverages sales from online platforms.

Recent Developments

  • On June 8, 2022, Amcor plc, a global leader in developing and producing sustainable packaging solutions, unveiled a product rebranding design to give customers a clearer, holistic view of its growing portfolio of more sustainable packaging solutions. Through this rebranding Amcor plc will provide customers with greater visibility and transparency of their extensive product portfolio.
  • On Jan 27, 2022, Amcor plc, launched a new platform of paper-based packaging products AmFiberTM. Amcor plc is engaged in developing and producing sustainable packaging solutions. AmFiber innovations aim to redefine the capabilities of traditional paper packaging, providing a wider range of features and functional benefits to meet the changing needs of consumers.
  • On March 8, 2022, The International Paper have invested nearly US$ 24.15 million in plants of Mortagne (France) and Chalon (France) to adapt their production capacity to growth of the e-commerce sector and to offer even more sustainable packaging to customers. As part of the project, up to 50 new positions will be created in France.

Competitive Section

Major players operating in the global e - commerce packaging market include Amcor plc, Mondi Group, International Paper Company, Smurfit Kappa, DS Smith, Klabin S.A., Georgia-Pacific LLC, Rengo Co., Ltd., Orora Packaging Australia Pty Ltd, and Nippon Paper Industries Co., Ltd.

Frequently Asked Questions

Global e commerce packaging market was valued at around US$ 26.3 Billion in 2021.

Increasing usage of e-commerce packaging to protect products from environmental damage and contamination such as dust, moisture, and microbes is mainly driving the market growth. 

Rising access to the internet in developing & underdeveloped countries, emerging middle class population with disposable incomes, and the expansion of the clothing & footwear industries are main trends in the market.

Lack of universal directives pertaining to e commerce packaging is expected to restrain market growth over forecast period.

Major players operating in the market include Amcor plc, Mondi Group, International Paper Company, Smurfit Kappa, DS Smith, Klabin S.A., Georgia-Pacific LLC, Rengo Co., Ltd., Orora Packaging Australia Pty Ltd, and Nippon Paper Industries Co., Ltd.

The market is estimated to grow at around 6.2% CAGR in the forecast period (2022-2030).

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