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Buy now pay later platform is providing advantages such as interest free credit, no upfront full payments for the goods, helps to boost the sales of the goods, and it is affordable for the customers. Furthermore, increasing preference for cashless transaction is boosting the adoption of buy now pay later platform market in the MENA and CIS region. 

Buy Now Pay later platform market is Boosting during the coronavirus pandemic owing to rapid upsurge in digital payments and online shopping. Consumers are rapidly shifting towards buy now pay later platforms owing to inclination towards online shopping to reduce the spread of the virus.

MENA and CIS Buy Now Pay Later Platform Market - Impact of Coronavirus (Covid-19) Pandemic

During coronavirus pandemic, the use of credit card and installment payments increased in MENA and CIS regions. Furthermore the COVID-19 pandemic poised a positive impact on the Buy now pay later platform market growth, the companies were implementing new strategies to prevent risk of loss. Some of the companies were rejecting loan applications for the users with late payment history.

MENA  is expected to hold dominant position in the MENA and CIS Buy Now Pay Later Platform market during the forecast period.

Statistics:

MENA  held dominant position in the MENA and CIS Buy Now Pay Later Platform market in 2021, accounting for 73.90% share, in terms of value, followed by CIS.

Figure 1: MENA and CIS Buy Now Pay Later Platform Market Share (%), By Region, 2021

MENA and CIS Buy Now Pay Later Platform  | Coherent Market Insights

Among regions, MENA held dominant position in the MENA and CIS Buy Now Pay Later Platform market in 2021 and is expected to retain its dominance throughout the forecast period. In 2020, the Asia MENA market generated revenue of US$ 719.1 Mn and is expected to reach US$ 2393.85 Mn by 2030 with a CAGR of 8.2% over the forecast period

The primary factor for the market growth is rapidly increasing e-commerce sector in the region. Furthermore, due to COVID 19 pandemic, cashless transaction has sharply increased in the region which resulted into high funding for key market players. For instance, in June 2020, Tabby a UAE-based buy now pay later company, received investment of around US$ 7 million.

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MENA and CIS Buy Now Pay Later Platform Market Report Coverage

Report Coverage Details
Base Year: 2021 Market Size in 2021: US$ 1152.6 Mn
Historical Data for: 2017 to 2020 Forecast Period: 2022 to 2030
Forecast Period 2022 to 2030 CAGR: 8.2% 2030 Value Projection: US$ 2393.8 Mn
Geographies covered:
  • Middle East and North Africa (MENA): Saudi Arabia, Iraq, UAE, Bahrain, Iraq
  • Commonwealth of Independent States (CIS): Russia, Kazakhstan, Turkmenistan, Belarus, Uzbekistan
Segments covered:
  • By Component: Platform/Solutions, and Services
  • By Purchase Ticket Size: Small Ticket Item(Upto US$ 300), Mid Ticket Items (US$ 300 - US$1000) and Higher Prime Segments (Above US$ 10,000).
  • By Business Model: Customer Driven and Business Driven
  • By Mode: Online and Offline
  • By Vertical: Home & Furniture, Fitness & Gear, Travel, Electronics, Fashion, Sports & Outdoor. 
Companies covered:

Afterpay, Holdings Inc., Klarna Bank AB, Laybuy Group Holdings Limited, Payl8r (Social Money Ltd.), PayPal Holdings Inc., Perpay, Quadpay, Sezzl, Splitit.

Growth Drivers:
  • The easy registration and user friendly interface are likely to favour the market growth
Restraints & Challenges:
  • More uses of buy now pay later has a negative influence on the credit score which might affect the user’s future loan applications

Online  segment is expected to drive the market growth during the forecast period.

Among mode, online segment  is expected to hold dominant position in the MENA and CIS Buy Now Pay Later Platform market during the forecast period. The segment is expected to exhibit highest CAGR of 8.6%, owing to increasing time spent on internet by millennial generation is expected to fuel the growth of the market. For instance, average time spent by millennial generation of UAE and Saudi Arabia on internet is around 6.4 hours and 4.2 hours everyday, according to Coherent Market Insights analysis.

Figure 2: MENA and CIS Buy Now Pay Later Platform Market Value (US$ Mn) Analysis and Forecast and Y-o-Y Growth (%), 2020 - 2030

MENA and CIS Buy Now Pay Later Platform  | Coherent Market Insights

The MENA and CIS Buy Now Pay Later Platform market was valued at US$ 1152.7Mn in 2021 and is expected to reach US$ 2393.8 Mn by 2030 at a CAGR of 8.2% between 2021 and 2028.

Major players operating in the MENA and CIS Buy Now Pay Later Platform market include Afterpay, Holdings Inc., Klarna Bank AB, Laybuy Group Holdings Limited, Payl8r (Social Money Ltd.), PayPal Holdings Inc., Perpay, Quadpay, Sezzl, Splitit.

Buy now pay later platform is offering several advantages such as interest free credit, no upfront full payments for the goods, helps to boost the sales of the goods, and it is affordable for the customers. Moreover, growing preference for cashless transaction is boosting the adoption of buy now pay later platform in the MENA and CIS region. 

Market Dynamics

Buy now pay later platforms allow the user to purchase the item instantaneously and pay for that product in installments. This platform became popular in the recent two to three years, owing to its ‘no interest’ benefit. Many buy now pay later platforms do not charge interest for the desired period of time. In addition, many MENA-based technology players are engaged in launching advanced buy now pay later platforms. For instance, in May 2020, Dubai-based financial technology company Spotii launched a buy now pay later platform in the United Arab Emirates. Spotii partnered with many brands such as Khaadi, Miniso, and Hyjia.

Key features of the study:

  • This report provides in-depth analysis of the MENA and CIS Buy Now Pay Later Platform market size (US$ Million) and compound annual growth rate (CAGR %) for the forecast period (2021– 2028), considering 2020 as the base year
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, regional outlook, and competitive strategies adopted by the leading  market players
  • It profiles leading players in the MENA and CIS Buy Now Pay Later Platform market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, market capital, key developments, strategies, and future plans
  • Companies covered as a part of this study include Afterpay, Holdings Inc., Klarna Bank AB, Laybuy Group Holdings Limited, Payl8r (Social Money Ltd.), PayPal Holdings Inc., Perpay, Quadpay, Sezzl, Splitit.
  • Insights from this report would allow marketers and management authorities of companies to make informed decisions regarding future product launches, product upgrades, market expansion, and marketing tactics
  • The MENA and CIS Buy Now Pay Later Platform market report caters to various stakeholders in this industry including investors, suppliers, managed service providers, third-party service providers, distributors, new entrants, and value-added resellers
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the MENA and CIS Buy Now Pay Later Platform market

Detailed Segmentation

  • MENA and CIS Buy Now Pay Later Platform Market, By Component:
    • Platform/Solutions
    • Services
  • MENA and CIS Buy Now Pay Later Platform, By Purchase Ticket Size:
    • Small Ticket Item (Upto US$ 300)
    • Mid Ticket Items (US$ 300 - US$1000)
    • Higher Prime Segments (Above US$ 10,000)
  • MENA and CIS Buy Now Pay Later Platform , By Business Model:
    • Customer Driven
    • Business Driven
  • MENA and CIS Buy Now Pay Later Platform Market, By Mode:
    • Online
    • Offline
  • MENA and CIS Buy Now Pay Later Platform, , By Vertical:
    • Home & Furniture
    • Fitness & Gear
    • Travel
    • Electronics
    • Fashion
    • Sports & Outdoor
  • MENA and CIS Buy Now Pay Later Platform , By Region:
    • MENA
      • By Country:
        • Saudi Arabia
        • UAE
        • Iraq
    •  Commonwealth of Independent States (CIS)
      • By Country:
        • Russia
        • Kazakhstan
        • Turkmenistan
        • Belarus
        • Uzbekistan
        • Rest of CIS Azerbaijan, Armenia, etc.)
  • Company Profiles
    • Afterpay *
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Key Strategies
      • Recent Developments/ Updates
    • Holdings Inc.
    • Klarna Bank AB
    • Laybuy Group Holdings Limited
    • Payl8r (Social Money Ltd.)
    • PayPal Holdings Inc.
    • Perpay
    • Quadpay
    • Sezzle
    • Splitit

           “*” marked represents similar segmentation in other categories in the respective section.

Frequently Asked Questions

The MENA and CIS Buy Now Pay Later Platform market is expected to reach US$ 2393.85 million by 2030
The market is expected to exhibit a CAGR of 8.2% during the forecast period (2022-2030).
The increasing demand of dynamometers for gasoline engine vehicles for automotive engine vehicles is expected to drive growth of the market during the forecast period.
Online segment held the largest market share among type.
MENA held largest share in the market in 2021, accounting for 35.9% share, in terms of value.
Key players operating in the market Afterpay, Holdings Inc., Klarna Bank AB, Laybuy Group Holdings Limited, Payl8r (Social Money Ltd.), PayPal Holdings Inc., Perpay, Quadpay, Sezzl, Splitit.  

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