Impact Analysis of Covid-19
The complete version of the Report will include the impact of the COVID-19, and anticipated change on the future outlook of the industry, by taking into the account the political, economic, social, and technological parameters.
Market Insight- Global Off-highway Vehicle (OHV) Telematics Market
Telematics is the technology of receiving, sending, and storing information through the use of telecommunication devices. Telematics is typically used in road transport, electric engineering, road safety, and computer science. Telematics involves different technologies including global navigation satellite systems, integrated telecommunications and informatics, and the use of road vehicles with telematics. Practical applications of telematics include vehicle tracking, container tracking, trailer tracking, fleet management, telematics standards, car-sharing, emergency warning for cars, auto insurance, etc. Furthermore, off-highway vehicle (OVH) telematics refers to the integrated use of information and communication with telecommunications technology. OVH telematics finds applications in various sectors including agriculture, mining, constructions, etc.
The global off-highway Vehicle (OHV) telematics market is estimated to account for US$ 116.3 Mn in terms of value in 2019 and is expected to grow at a CAGR of 13.3% during the forecasted period 2019-27.
Market Dynamics- Drivers
- Gradual growth of construction industry after global economic recession is expected to drive growth of the global off-highway vehicle (OHV) telematics market during the forecast period
Growing construction activities in private as well as public sectors are expected to boost the market growth in the near future. There is a number of infrastructure-related projects underway or planned across the globe in countries such as India, Philippines, UAE, Saudi Arabia, Egypt, Nigeria, and the U.S. For instance, in the Union Budget 2014–15, the Government of India allocated a budget of US$ 1.12 billion for the current fiscal year as part of the ‘One Hundred Smart Cities’ project. Moreover, over the following 20 years, the government is expected to invest US$ 650 billion in various urban and infrastructure projects in the country. In the Middle East, various infrastructure projects are under development namely Jeddah Economic City (Saudi Arabia), Masdar City (UAE), and Dubailand (UAE). This rampant development in infrastructure projects is expected to boost the demand for construction equipment, which in turn, is expected to support growth of the market during the forecast period.
- Presence of regulatory policies to increase security and safety of off-highway vehicles is expected to propel the global off-high vehicle (OHV) telematics market growth over the forecast period
Governments across numerous countries are developing stringent policies to ensure safety and security of off-highway vehicles. This includes periodic inspection, timely servicing of brakes, and integration of electronic tools and communication systems in these vehicles. According to the U.S. Department of Labor’s work practice established for operation of heavy equipment, it is obligatory to check engine parts, service brakes and other accessories of heavy equipment such as dump trucks and loaders at the beginning of each shift, in order to ensure safety. Telematics system offers timely updates of engine and drives performance to the fleet operator and also works as a mode of communication. Moreover, installation of telematics in heavy equipment minimizes labor and time required for manual checking of equipment. Therefore, strict government policies are expected to boost the global off-high vehicle (OHV) telematics market growth over the forecast period.
North America region dominated the global off-highway Vehicle (OHV) telematics market in 2019, accounting for 63.7% share in terms of value, followed by Europe and Asia Pacific, respectively.
Source: Coherent Market Insights
Market Dynamics- Restraints
- Growing reluctance of end users to change business practices is expected to restrain growth of the global off-high vehicle (OHV) telematics market during the forecast period
Telematics systems facilitate real-time monitoring of off-highway vehicles and also drivers. Majority of fleet operators and drivers operating off-highway vehicles consider this to be an intrusion of privacy and are reluctant to install telematics systems in their fleets. Telematics systems collect and transmit information such as real-time tracking, vehicle diagnostics, changes in speed and harsh driving practice, among others. However, car rental companies are reluctant to provide such data of their fleet with third-party telematics solution providers. Moreover, growing uncertainty among fleet operators rewarding legal connotations related to installation of trackers is expected to hamper the global off-high vehicle (OHV) telematics market growth in the near future.
- Lack of training for the use in heavy equipment is expected to hinder the global off-high vehicle (OHV) telematics market growth over the forecast period
Slow adoption and lack of awareness among fleet owners for adoption of telematics systems are expected to reduce exposure of heavy equipment operators and OHV drivers to advanced telematics systems. However, educational training programs will facilitate them to understand benefits system and its effective use. Hence, these factors are expected to restrain the market growth in the near future.
- Significant market potential in emerging economies such as India and China
Although China and India are the largest market for off-highway equipment, the penetration of telematics is low in these countries as compared to North America and Europe. Increasing awareness regarding significance of telematics systems in OHV and rapid development in these countries is expected to provide major growth opportunities in the near future. Moreover, numerous manufacturers are launching OHV equipped with telematics systems, in order to capitalize on the lucrative market in the region. For instance, in 2015, JCB launched ‘JCB Livelink’, a telematics system that allows users to remotely track equipment, in the India market.
- Rising integration of Internet of Things (IoT) can provide major business opportunities
IoT has evolved through union of micro-electromechanical systems, internet, and wireless technologies. With IoT, fleet owners can remotely monitor the vehicle speed, tire air pressure, fuel consumption, and driver behavior, which in turn, can be used to improve efficiency of the vehicle and the driver. Telematics systems developers can integrate this technology to develop telematics solutions as per specific requirements in mining, agriculture and construction industries, where operational cost is significant. Moreover, it can be used to deliver specific telematics solutions to specific requirements of mining, agriculture, and construction industries sectors.
Source: Coherent Market Insights
In global off-highway Vehicle (OHV) telematics market, by technology segment cellular sub-segment dominated the global off-highway Vehicle (OHV) telematics market in 2019, accounting for 73.3% share in terms of value, followed by satellite sub segment.
Source: Coherent Market Insights
- Rising partnership and collaboration activities among OEMs and telematics providers
Major OEMs are focused on collaborating with telematics solution providers, in order to offer enhanced services and strengthen the market presence. For instance, Major OEMs such as JCB, Komatsu, John Deere, and Caterpillar collaborated with telematics companies such as Microlise, ORBCOMM, and Trimble to offer one-stop hardware and service solution for end users. Moreover, OEMs are focused on introducing off-highway vehicles equipped with telematics systems, in order to reduce the role of telematics system providers in the aftermarket.
- Growing adoption of telematics by equipment rental companies
Equipment rental companies play a crucial role in mining, construction, and oil & gas sectors across the globe. Telematics provides enhanced safety and security with lost-cost of ownership, performance monitoring of fleet, and precise billing of future or historic job. These factors are encouraging equipment rental companies to adopt telematics in the near future.
Value Chain Analysis
Key players operating in the global off-high vehicle (OHV) telematics market are TomTom International BV, Zonar Systems Inc., Harman International Industries Inc., Bridgestone Europe NV/SA, Trackunit A/S, ORBCOMM Inc., Omnitracs LLC, Topcon Corporation, Navman Wireless, Wacker Neuson SE, and MiX Telematics Limited.
- Key companies in the market are focused on mergers and acquisitions, in order to enhance the market presence. For instance, in April 2019, Bridgestone Europe NV/SA, a subsidiary of Bridgestone Corporation, acquired TomTom Telematics, a subsidiary of TomTom International BV for US$ 1 billion.
- Major players in the market are involved in product launches, in order to gain a competitive edge in the market. For instance, in April 2019, Harman International Industries Inc., a subsidiary of Samsung Electronics, introduced 5G-ready Telecommunication Control Unit (TCU).