The global quinoa grain market size is estimated to be worth US$ 910.8 million in 2023 and is projected to reach US$ 1,867.2 million by 2030, growing at a CAGR of 10.8% during the forecast period.
The growth of the market is attributed to the increasing demand for quinoa grain from health-conscious consumers due to its high nutritional value, gluten-free nature, and potential as a functional food ingredient. Quinoa grain is a good source of protein, fiber, vitamins, and minerals, making it a popular choice for people who are looking for healthy and nutritious foods. It is also gluten-free, which makes it a good option for people with gluten intolerance.
Quinoa Grain Market Regional Insights
- North America is the second-largest market for quinoa, with a market share of 22% in 2022. The United States is the major consumer of quinoa in North America. The increasing popularity of quinoa as a gluten-free and vegan food has led to the growth of the quinoa market in the region.
- Asia Pacificis the third-largest market for quinoa, with a market share of 15% in 2022. China and India are the major consumers of quinoa in Asia Pacific. The growing health awareness and the increasing demand for gluten-free food are driving the growth of the quinoa market in the region.
- Europeis the fourth-largest market for quinoa, with a market share of 9% in 2022. Germany and France are the major consumers of quinoa in Europe. The increasing popularity of quinoa as a superfood has led to the growth of the quinoa market in the region.
Figure 1. Global Quinoa Grain Market Share (%), by Region, 2023
Quinoa Grain Market Drivers
- Health & Nutrition Trends: Quinoa is known as a "superfood" due to its high protein content, complete amino acid profile, and other nutritional benefits. As consumers become more health-conscious and look for nutritious meal options, quinoa has become an obvious choice.
- Gluten-Free Movement: The rise in diagnosed celiac disease cases and the popularity of gluten-free diets for other health reasons have driven the demand for gluten-free grains, and quinoa is a prime choice.
- Vegan and Vegetarian Movement: With an increasing number of people adopting vegetarian and vegan diets, quinoa has gained popularity as a rich and versatile protein source.
- Sustainability and Diversity: Quinoa requires less water compared to other crops like rice and wheat. It also grows in varied climates, from coastal areas to high altitudes, making it an attractive crop from a sustainability and biodiversity standpoint.
Quinoa Grain Market Opportunities
- New Product Development: Food Products: Quinoa can be incorporated into a wide range of products, from breakfast cereals to energy bars, pasta, and baked goods. Innovations in food processing can introduce more quinoa-based products. Beverages: Quinoa milk or beverages derived from quinoa have potential in the health drink segment.
- Quinoa-Based Snacks: The snack industry can develop quinoa chips, puffs, and other ready-to-eat snacks targeting health-conscious consumers.
- Expansion into New Geographies: Regions where quinoa isn't traditionally grown or consumed can be explored both for cultivation (given quinoa's hardy nature) and for market expansion.
- Organic and Specialty Products: Organic quinoa, colored quinoa (red, black, etc.), and products made from specialty quinoa varieties can cater to niche markets and fetch premium prices.
Quinoa Grain Market Report Coverage
| Report Coverage |
Details |
| Base Year: |
2022 |
Market Size in 2023: |
US$ 910.8 Mn |
| Historical Data for: |
2018 to 2021 |
Forecast Period: |
2023 - 2030 |
| Forecast Period 2023 to 2030 CAGR: |
10.8% |
2030 Value Projection: |
US$ 1,867.2 Mn |
| Geographies covered: |
- North America: U.S. and Canada
- Latin America: Brazil, Argentina, Mexico, and Rest of Latin America
- Europe: Germany, U.K., Spain, France, Italy, Russia, and Rest of Europe
- Asia Pacific: China, India, Japan, Australia, South Korea, ASEAN, and Rest of Asia Pacific
- Middle East & Africa: GCC Countries, Israel, South Africa, North Africa, and Central Africa and Rest of Middle East
|
| Segments covered: |
- By Type: White Quinoa, Red Quinoa, Black Quinoa, Tri-color Quinoa, Others (such as the less common varieties like orange quinoa)
- By Application: Food & Beverage Industry, Breakfast cereals, Salads, Baking, Snacks, Beverages, Nutritional Supplements, Animal Feed
- By Distribution Channel: Supermarkets/Hypermarkets, Specialty Retailers, Online Retail, Others (such as local markets and small-scale retailers)
- By End User: Households, Restaurants, Food Processors
- By Processing Type: Raw, Processed
- By Organic vs. Conventional: Organic, Conventional
|
| Companies covered: |
Ancient Harvest, Andean Valley Corporation, Andean Naturals, Quinoa Foods Company, Northern Quinoa Production Corporation (NorQuin), The British Quinoa Company, Inca Organics, Alter Eco, COMRURAL XXI, Irupana Andean, Organic Food
|
| Growth Drivers: |
- Health & Nutrition Trends
- Gluten-Free Movement
- Vegan and Vegetarian Movement
- Sustainability and Diversity
|
| Restraints & Challenges: |
- Price Fluctuations
- Local Consumption Impact
- Overproduction Concerns
- Agricultural Sustainability
|
Quinoa Grain Market Trends
- Diversification of Quinoa Products: Beyond the traditional grain, there was a rise in quinoa-based products such as pastas, flakes, puffed snacks, and beverages.
- Health and Wellness Movement: The broader health and wellness trend, especially the focus on plant-based proteins, was driving interest in quinoa as a nutrient-rich, protein-packed food.
- Gluten-Free Demand: With gluten intolerance and celiac disease diagnoses on the rise, and many others choosing gluten-free lifestyles, quinoa's gluten-free property was positioning it as an excellent alternative to traditional grains.
- Organic and Non-GMO Trends: Organic quinoa and non-GMO varieties were gaining traction due to increasing consumer demand for clean and responsibly produced foods.
Quinoa Grain Market Restraints
- Price Fluctuations: The growing global demand for quinoa led to significant price hikes in the past, which sometimes made the grain less accessible or attractive to consumers and fluctuated the farmers' incomes.
- Local Consumption Impact: As the global demand for quinoa rose, it was reported that in some traditional quinoa-producing countries, prices increased to the point where some locals could no longer afford it, leading to dietary and cultural impacts.
- Overproduction Concerns: The rush to capitalize on quinoa's popularity led to concerns of overproduction, which might depress prices and make cultivation less profitable for farmers.
- Agricultural Sustainability: While quinoa is known for its resilience, over-farming and non-sustainable agricultural practices could degrade soil and harm local ecosystems.
Recent Developments
New product launches
- Quinoa pasta: Pasta made from quinoa flour is a gluten-free alternative to traditional wheat pasta. It is high in protein and fiber, and it has a slightly nutty flavor. Some brands of quinoa pasta include Banza, Explore Cuisine, and Jovial.
- Quinoa chips: Quinoa chips are a healthier alternative to potato chips. They are made from roasted quinoa, and they are low in fat and calories. Some brands of quinoa chips include Bare Snacks, Popcorners, and Hippeas.
- Quinoa granola: Quinoa granola is a nutritious and delicious breakfast option. It is made from quinoa, nuts, seeds, and dried fruit. Some brands of quinoa granola include Nature's Path, Cascadian Farm, and Bob's Red Mill.
Acquisition and partnerships
- In 2019, Amy's Kitchen acquired quinoa brand Andean Dream.
- In 2020, Quinoa One, a quinoa producer and marketer, acquired The Quinoa Company, a quinoa breeder and processor.
- In 2021, The Rise of Nutrition acquired quinoa brand Quinoa Plus.
Figure 2. Global Quinoa Grain Market Share (%), by Distribution Channel, 2023
Top companies in Quinoa Grain Market
- Ancient Harvest
- Andean Valley Corporation
- Andean Naturals
- Quinoa Foods Company
- Northern Quinoa Production Corporation (NorQuin)
- The British Quinoa Company
- Inca Organics
- Alter Eco
- COMRURAL XXI
- Irupana Andean Organic Food
*Definition: The Quinoa Grain market refers to the global industry and trade of quinoa, a grain crop grown primarily for its edible seeds, which are rich in protein, dietary fiber, and various essential nutrients. This market encompasses the cultivation, processing, distribution, and sale of quinoa products.
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