Stevia Market Analysis & Forecast: 2025-2032

Stevia Market Analysis & Forecast

Global stevia market size is expected to reach USD 1.99 Bn by 2032, from USD 1.00 Bn in 2025, exhibiting a compound annual growth rate (CAGR) of 10.3% during the forecast period (2025-2032).

Key Takeaways

• Based on the Extract Type, the Powder Extract segment dominates the market due to its Longer Shelf life.
• Based on the Application, the Beverages segment dominates the market due to the rising demand for sugar-free and diet drinks.
• On the basis of Region, Asia Pacific is expected to be the largest market for stevia during the forecast period, accounting for over 45% of the market share in 2025.

Market Overview

Stevia is also referred to as Stevia rebaudiana. Stevia products are produced from rebaudioside A (Reb-A), a highly refined stevia leaf extract. Stevia contains natural sweeteners and is widely used in the preparation of various food products.

Current Events and Their Impact on the Stevia Market

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End Use Application for Stevia Market

• Pharmaceutical Industry: In medicines, stevia is used in syrups and tablets as a sugar substitute. It is especially useful for people with diabetes or those trying to control their weight, as it does not raise blood sugar levels. In nutritional supplements, stevia adds sweetness to products like protein powders, chewable vitamins, and natural health remedies without adding extra calories.
• Personal Care & Cosmetics: Stevia is used in personal care items as well. In oral care products like toothpaste and mouthwash, it provides a sweet taste and helps prevent tooth decay due to its natural properties. In skin care products, it is included in creams for sensitive skin and anti-aging treatments because it is gentle and natural. It is also used in lip balms as a sweetener to improve taste.
• Animal Feed Industry: In animal feed, stevia is added as a flavor enhancer to make livestock and pet food more appealing. It helps improve the taste, encouraging animals to eat more.
• Nutraceuticals and Functional Foods: Stevia is commonly found in health-focused products. It is added to health drinks, meal replacement shakes, protein bars, and wellness beverages to reduce sugar without losing flavor. It is also used in food products made especially for people with diabetes, helping maintain low sugar levels and a healthy diet.

End-user Feedback and Unmet Needs in the Stevia Market

End-user Feedback

• Taste and Aftertaste
  Many users say stevia has a lasting bitter or unusual taste, especially when used more. Mixing it with other sweeteners helps make the taste better for many people.
• Perceived Health Benefits
  Consumers like that stevia is natural and has no calories. It’s often used by people with diabetes or watching their weight, though some worry about it being too processed.
• Product Integration and Versatility
  Stevia is easy to use in drinks and tabletop products. However, baking results vary. Users want clearer guidance on how to properly replace sugar with stevia in recipes.

Unmet Needs

• Improved Taste Profiles: There is a need for new stevia types with less bitterness or a strange taste. Better mixing with other sweeteners can help make it taste more like real sugar.
• Wider Product Availability: Stevia products are not always easy to find in every store or region. People want more stevia-based foods, including snacks, frozen meals, and options like flavored or organic drops.
• Consumer Education and Label Transparency: Many users don’t understand the differences between types of stevia. They want clear labels and honest information about what’s inside and how the stevia is made or sourced.

Segmental Insights

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Stevia Market Insights, by Extract Type

The Powder Extract segment dominates the market due to its Longer Shelf life

The growth of powder extract in the stevia market is supported by its strong sweetness, longer storage life, and flexible use in food, drinks, and health-related products. People prefer it because it is natural, has no calories, and fits with the rising focus on healthy and clean-label items. For producers, it is more affordable, easier to store, and simpler to move. Also, government approvals and rising online sales are helping it reach more buyers. These reasons are making powdered stevia more popular worldwide.

For instance, Zevic was one of the first companies in India to produce stevia-based sweeteners, offering products like stevia extracts, powder, and liquid stevia.

Stevia Market Insights, by Application

The Beverages segment dominates the market due to rising demand for sugar-free and diet drinks

The growth of the beverages segment in the stevia market is mainly due to rising consumer demand for low-calorie, sugar-free energy drinks as more people become aware of health issues like obesity and diabetes. Stevia’s natural source and clean-label image match well with what health-conscious consumers prefer. Drink makers are using stevia more often to create products like soft drinks, flavored water, and energy drinks without losing taste. Also, government approvals and new product ideas are helping stevia grow in the beverage market.

For instance, Coca-Cola has launched a 100% Stevia-sweetened Coke in New Zealand, as this product uses stevia as the sole sweetener.

Regional Insights

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Asia Pacific Stevia Market Trends

Asia Pacific is expected to be the largest market for stevia during the forecast period, accounting for over 45.0% of the market share in 2025. The growth of the global stevia market in Asia Pacific is due to the increasing demand for stevia in countries such as India and China. The growth of the stevia market in the Asia Pacific region is supported by increasing health awareness, rising cases of obesity and diabetes, and higher demand for natural, zero-calorie sweeteners. People are moving away from sugar and artificial products, choosing items with simple and clear ingredients. Manufacturers are working to improve the taste and mixing methods, making stevia more pleasant. Its use is growing in drinks, snacks, and health supplements. For instance, in March 2024, Purecircle expanded its fermentation-based Stevia Production facility in China to increase supply for the Asia Pacific Market.

Europe Stevia Market Trends

Europe is expected to account for over 25.0% of the market share in 2025. The growth of the stevia market in Europe is supported by rising health awareness, more cases of obesity and diabetes, and growing demand for natural, zero-calorie sweeteners. People are moving away from sugar and artificial ingredients, choosing products with simple and easy-to-understand contents. Companies are working to improve the taste and mix stevia better, making it more attractive. Its use in drinks, snacks, and health supplements is increasing. Friendly rules and better systems for farming and delivery are helping make stevia more available across Europe. For instance, Tate & Lyle, based in UK launched TASTEVA®, a Reb M stevia sweetener, aimed at the natural sweetener market in food and beverages.

India Stevia Market Trends

The growth of India’s stevia market is driven by the rising health awareness, an increase in diabetes and obesity cases, and higher demand for natural, zero-calorie sweeteners. People are moving away from sugar and artificial options, choosing products with simple and clear ingredients. Government help for stevia farming and official approvals have also supported local production. The growing use of stevia in drinks, ready-to-eat foods, and health supplements, along with better taste and new product ideas, is speeding up its use in cities and towns. For instance, Sugar-Free, a market leader in India, launched Sugar-Free Green, a stevia-based product, reflecting the increasing adoption of stevia in various food and beverage categories.

United States Stevia Market Trends

The growth of the United States stevia market is driven by growing health awareness, more cases of obesity and diabetes, and higher demand for natural, zero-calorie sweeteners. People are moving away from sugar and artificial sweeteners, choosing products with simple and clear ingredients. Efforts by companies to improve taste and product quality have made stevia more attractive. Its use in drinks, snacks, and health supplements is rising. Also, favorable rules and better supply systems are making stevia more available across cities and small towns. For instance, the American company Cargill launched the EverSweet + ClearFlo platform as a stevia sweetener, which allows the company’s sweetener to be mixed with other natural flavors. This mix can help improve taste, make it dissolve more easily, stay stable in different recipes, and dissolve more quickly.

Market Report Scope

Global Stevia Market Drivers

The growing demand for low-calorie food products

The demand for healthy and low-calorie food options has been steadily rising across the globe. With growing health consciousness and focus on weight management, many consumers are increasingly opting for food products that are low in calories and sugars but still tasty. This shift in preferences is directly fueling the growth of the stevia market.

It has no glycemic impact and is about 200-300 times sweeter than sugar. Food manufacturers are leveraging the properties of stevia by incorporating it into various products as a sugar substitute, such as yogurt, fruit juices, baked foods, and other beverages. This allows them to offer reduced-calorie or sugar-free options to health-oriented consumers

In 2020, according to the National Health and Nutrition Examination Survey conducted by the Centers for Disease Control and Prevention in the U.S., the percentage of adults consuming 10% or more of calories from added sugars increased from 31% in 1999–2000 to 34% in 2015–2016. This highlights the growing issue of excessive sugar consumption. To combat this, in 2023, the World Health Organization (WHO) published guidelines recommending reduced intake of free sugars to less than 10% of total energy intake. Such policy moves and efforts to cut down sugar at the population level have raised awareness about low-calorie sweeteners like stevia among consumers as well as food companies. As a result, stevia extraction and production is accelerating globally to meet the exponential spike in demand.

Increasing demand for plant-based sweeteners with natural ingredients

The Global stevia market is experiencing significant growth driven by the rising demand for plant-based sweeteners made with natural ingredients. Stevia is gaining widespread popularity among health-conscious consumers as it is several times sweeter than sugar but has zero calories. More importantly, it does not spike blood sugar levels like table sugar.

As people become increasingly health-conscious and seek out natural, zero-calorie sugar alternatives, the demand for stevia is increasing substantially. Obesity and related diseases like diabetes pose serious health risks. As a result, many consumers are actively looking to reduce sugar intake and switch to plant-based natural sweeteners. Stevia satisfies this demand well. The sweetener is also gaining traction among food and beverage manufacturers as a healthier sugar substitute. Products featuring stevia labels are appealing more to present-day consumers.

The trend towards clean-label and plant-based products is expected to further propel the stevia market in the near future. The World Health Organization (WHO) recommends reducing free sugar intake to less than 10% of total daily calories. This is driving more product reformulation and new product launches by using natural, low-calorie sweeteners like stevia. Growth is expected across multiple categories such as beverages, dairy, bakery, and confectionery. The global move towards sustainable agriculture will also benefit stevia as it is an environment-friendly plant-derived alternative to sugar. With increasing health awareness and natural product preferences, stevia is well-positioned to capture a larger share of the multi-billion-dollar global sweetener market.

Global Stevia Market Opportunities

Expansion in untapped markets

Stevia is a natural sweetener that has gained significant popularity due to the increasing health consciousness among consumers globally. As the awareness about the health issues that are associated with artificial sweeteners continues to rise, more people are shifting towards natural alternatives like stevia.

While stevia is widely used in many developed markets, several developing and underpenetrated regions still offer sizable untapped potential for future growth. For example, Middle East & African countries have started adopting Western food habits, but the consumption of natural sweeteners is still in the nascent stage. These regions are home to over 1.5 Bn people who could embrace stevia as a healthier sugar substitute as their incomes rise. According to reports provided by the United Nations Population Division, the population in the Middle East & Africa is expected to double by 2050, which will expand the potential consumer base significantly.

Similarly, Asia Pacific countries like India, Indonesia, and Vietnam have a high diabetes burden according to the latest data provided by the International Diabetes Federation. However, stevia is yet to make major inroads and gain widespread acceptance in these emerging markets. Its use is predominantly limited to health and wellness segments. If more local food and beverage players promote stevia as a way to lower sugar options, it can help tackle diabetes as well as drive its mass consumption. The growing health awareness in Asia Pacific, coupled with increasing disposable income, points towards a favorable future demand scenario.

Product diversification and launch of new stevia-based food and beverages

As consumers become increasingly health-conscious, they are seeking out natural sweeteners with zero calories like stevia. Product diversification by using stevia as a key ingredient could help meet this growing consumer demand. Stevia is being explored for use in various food and beverage products beyond just drinks. For example, stevia extract could potentially be used to replace sugar or artificial sweeteners in baked goods, yogurts, sauces, and dressings to make them healthier with fewer calories and carbohydrates. As the global population pays more attention to diabetes, obesity, and other chronic health issues exacerbated by excessive sugar consumption, there will be immense opportunities for innovative stevia-based products that provide a delicious taste without compromising health.

Recent Developments

• In January 2025, Suja launched its revamped Slice soda, featuring classic flavors with 5 grams or less of sugar per can. The updated formula contains no high-fructose corn syrup and is naturally sweetened with fruit juice, organic stevia, and organic cane sugar.
• In May 2024, HOWTIAN launched SoPure Andromeda, a stevia blend designed for beverages, highlighting the growing demand for natural sweeteners in the region.
• In April 2024, QNET India initiated a social media campaign, "Healthy Living with Natose Stevia," emphasizing the benefits of stevia as a sugar alternative.

Analyst Opinion (Expert Opinion)

• Taste challenges remain a key barrier to Stevia’s wider acceptance. Even with improved forms like Reb M and Reb D, many consumers — especially in Western markets — still report a bitter or metallic aftertaste. Over 60% of taste test groups have shown this reaction. For example, Coca-Cola’s product “Coca-Cola Life,” which used a mix of stevia and erythritol, failed to attract enough buyers and was eventually taken off the shelves. This highlights that without accurate taste adjustment and the right mix of sweeteners, stevia cannot grow at a large scale.
• Success depends more on patents than plant quality. Companies such as PureCircle (now owned by Ingredion) and SweeGen are no longer focusing only on how pure the stevia leaf is, but on their unique production methods, like enzyme conversion and fermentation. SweeGen’s product Bestevia® Reb M, made through a non-GMO process, is cheaper and easier to get approved in countries like Japan and those in Europe. Ignoring patent strategies means overlooking the main factor that sets these companies apart.
• The future of Stevia lies in technology, not farming. Growing stevia is unpredictable and uses too much land to meet the large demand. In 2023, over 30% of the high-quality Reb M used in U.S. drinks came from fermentation — using microbes instead of traditional farming. Companies like Amyris and Manus Bio are using synthetic biology to change how stevia is made. As this technology improves, farm-based stevia will become too expensive and slow, and likely be replaced in the next few years.

Market Segmentation

• By Extract Type
  • Liquid Extract
    • Clear
    • Dark
  • Powder Extract
    • Stevia Blends
    • Glycoside (40– 50%)
    • Glycoside (80– 95%)
  • Leaf
• By Application
  • Dairy Food Products
    • Ice Cream
    • Yogurt
    • Flavored Milk
  • Bakery Products
    • Bread & Rolls
    • Biscuits
    • Cakes
    • Others
  • Dietary Supplements
  • Beverages
    • Energy Drinks
    • Soft Drinks
    • Hot Drinks
    • Flavored Drinks
    • Natural Sweetened Water
  • Packaged Food Products
    • Pickles
    • Jam
    • Sauce
    • Chilled
    • Nutritional Products
    • Frozen Food
  • Confectionery Products
  • Snacks
    • Potato Chips
    • Processed Snacks
    • Other Snacks
  • Table Top Sweeteners
  • Others
• By Region
  • North America
    • U.S.
    • Canada
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
  • Europe
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
  • Middle East
    • GCC Countries
    • Israel
    • Rest of Middle East
  • Africa
    • South Africa
    • North Africa
    • Central Africa
• Top Companies in the Global Stevia Market
  • Nestlé S.A.
  • The Coca-Cola Company
  • PepsiCo Inc.
  • Cargill Inc.
  • Evolva Holding S.A.
  • PureCircle Ltd.
  • Stevia Corp.
  • Ingredion Inc.
  • GLG Life Tech Corp.
  • Tate & Lyle Plc.

Sources

Interviews from the following stakeholders

Stakeholders

Interviews with R&D directors, product formulation heads, food scientists, procurement managers, regulatory affairs specialists, marketing strategists, category heads, sustainability officers, and business development executives involved in the sourcing, formulation, production, and marketing of stevia-based products across food and beverage companies, nutraceutical firms, sweetener manufacturers, agri-input suppliers, and health-focused FMCG brands.

Databases

• UN Comtrade – Global trade data for stevia extracts and natural sweeteners
• Eurostat – EU agricultural trade and natural sweetener import/export data
• FAOSTAT – Global production data of Stevia rebaudiana and natural plant-based ingredients
• OECD-FAO Agricultural Outlook – Trends in low-calorie sweeteners and health-focused food consumption
• World Bank – Agricultural innovation, trade policies, and natural ingredients market data
• APEDA (Agricultural and Processed Food Products Export Development Authority – India) – Export statistics and regulatory data for stevia
• USDA (U.S. Department of Agriculture) – Production and market trends in stevia and plant-derived sweeteners
• Mintel GNPD – New product launches with stevia across global categories (food, beverage, and supplements)
• Innova Market Insights – Ingredient adoption trends in natural sweeteners and functional food innovations
• Statista – Consumer preferences, stevia usage trends, and market forecasts
• IBEF (India Brand Equity Foundation) – India’s agriculture export and natural food ingredient market insights

Magazines

• FoodNavigator Asia
• Beverage Industry
• Nutraceutical Business Review
• Food Ingredients First
• Natural Products Insider
• Functional Ingredients Magazine
• Prepared Foods Magazine
• AgriBusiness Global
• Clean Label News
• Beverage Daily

Journals

• Journal of Agricultural and Food Chemistry
• Food Chemistry
• International Journal of Food Science and Technology
• Plant Foods for Human Nutrition
• Food Research International
• Phytochemistry Letters
• Journal of Functional Foods
• Journal of Food Processing and Preservation
• Journal of Nutrition & Intermediary Metabolism

Newspapers

• The Economic Times – FMCG & Agri Business Section
• Business Standard – Food Processing and Wellness Segment
• The Hindu BusinessLine – Agriculture and Food Ingredients Coverage
• Reuters – Global Food Ingredients and Health Trends
• Financial Times – Food Innovation and Natural Sweetener Insights

Associations

• International Stevia Council (ISC)
• Indian Council of Agricultural Research (ICAR)
• All India Food Processors’ Association (AIFPA)
• Food Safety and Standards Authority of India (FSSAI)
• U.S. Food and Drug Administration (FDA) – GRAS Notices and Regulatory Guidelines
• European Food Safety Authority (EFSA) – Novel food regulations for stevia
• Codex Alimentarius Commission (WHO/FAO) – Global food additive standards
• Health Canada – Natural Health Product Regulations
• American Botanical Council – Research and market reports on plant-derived ingredients

Public Domain Sources

• Ministry of Agriculture & Farmers Welfare (India) – Stevia cultivation and policy support
• Ministry of Food Processing Industries (India) – Incentives for natural sweetener value addition
• FSSAI (India) – Stevia usage regulations and clean-label compliance
• U.S. FDA – Generally Recognized as Safe (GRAS) database for stevia extracts
• European Commission – Food innovation and additive regulation updates
• National Institute of Nutrition (India) – Dietary guidelines and sugar reduction policies
• International Diabetes Federation (IDF) – Relevance of low-calorie sweeteners in diabetes care
• World Health Organization (WHO) – Guidelines on sugar intake and non-nutritive sweeteners
• Department of Commerce (India) – Trade promotion for stevia products under natural ingredients category

Proprietary Elements

• CMI Data Analytics Tool, and the Proprietary CMI Existing Repository of information for the last 8 years.

*Definition: Stevia is a natural sweetener extracted from the leaves of the stevia rebaudiana plant, which is native to Paraguay and Brazil. The active compounds in stevia are called steviol glycosides, which are naturally present in the stevia leaf. Stevia is known for its intense sweetness, with steviol glycosides being about 50 to 300 times sweeter than sugar.