The global yogurt market will reach a value of USD 127.87 Bn in 2025 and will hold sum of USD 186.13 Bn by 2032. Sales are expanding at a compound annual growth rate (CAGR) of 5.5% from 2025 to 2032.
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The yogurt market is expected to witness significant growth over the forecast period. Increasing health consciousness among consumers is driving growth. Rising disposable income, and growing demand for probiotic yogurt products also support market expansion. The market is also expected to benefit from rising product innovations targeted for health-conscious consumers. Major players are introducing new products fortified with nutrients and offering customizable options to attract more consumers.
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Consumers are opting yogurt as a snack or meal replacement as they are becoming heath conscious. They are actively seeking out options that are nutritious, yet provide enjoyment. Yogurt fits this need nicely as it is widely considered a nourishing choice, packed with protein, calcium, and probiotics.
This focus on wellness has been spurred by rising rates of preventable diseases linked to poor diet and lifestyle. People now understand that food choices greatly impact long-term health outcomes. With obesity and related conditions on the rise, consumers want to make small changes to their daily routine that can yield big rewards over time.
Changing lifestyles have shifted how and where consumers eat certain foods. Traditional breakfast and lunch occasions are losing prominence as flexible work schedules challenge conventions and eating on the go increases. Yogurt is well-suited to benefit from these new consumption patterns. Its portable size and long shelf life in diverse temperatures allow yogurt to seamlessly transition wherever daily routines take people.
On bustling mornings when time is scarce, grabbing a tub of yogurt provides a filling start to the day without fuss. Its protein sustains energy levels far better than many other quick breakfast alternatives like pastries or cereal. Lunch has likewise become a more mobile event; yogurt makes the perfect packed option when heading out and about for midday meals replacing sandwiches that can get messy or spoil.
In terms of product type, traditional yogurt is expected to contribute 45.0% share of the market in 2025, owing to its well-established roots and popularity. Traditional yogurt is favored for its familiar taste and texture that consumers are accustomed to. It remains the top choice for those looking for a basic yogurt without extra flavors or mix-ins. The consistent yet simple flavor profile of traditional yogurt appeals to those who prefer the plain yogurt experience.
For instance, in January 2024, Yoplait introduced Yoplait Protein to its product lineup. Yoplait Protein offered consumers who enjoyed the taste of traditional yogurt a convenient way to meet their protein requirements while savoring popular Yoplait flavors such as Vanilla, Strawberry, and Key Lime Pie.
In terms of packaging, cup/tub is expected to contribute 56.1% share of the market in 2025 as it fulfills the growing consumer demand for portable and easy-to-consume yogurt options. Cups/tubs allow for yogurt to be enjoyed anywhere without messy spills or leaks. Their individual, single-serve sizes in reusable containers suit busy modern lifestyles where eating on-the-go is commonplace.
For instance, in October 2024, Chobani launched Chobani High Protein, a line of high-protein Greek yogurt cups and drinks made with natural ingredients, real fruit, and no added sugar. Chobani High Protein products included Greek yogurt cups with 20 grams of protein and drinks with 15, 20, or 30 grams of protein per serving — all lactose-free and containing no added protein powders, concentrates, or preservatives
In terms of distribution channel, supermarkets/hypermarkets are expected to contribute 50.9% share of the market in 2025, owing to their extensive grocery offerings and widespread locations. Supermarkets serve as one-stop-shops for a variety of needs including groceries, and their expansive dairy/refrigerated sections stock all major yogurt brands.
For instance, in April 2025, MyFroyoland, India’s leading self-serve frozen yogurt brand, opened its 9th outlet in Mumbai at Jogeshwari East. With this launch, MyFroyoland reached over 40 locations across India, further reinforcing its growing popularity among dessert enthusiasts.
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North America has emerged as the dominant region in the global yogurt market. The region is expected to account for 41.7% of the market share in 2025. With the U.S. accounting for the largest share, the North America yogurt market enjoys strong consumer demand and presence of major players in the industry. The large consumer base has developed a strong preference for Greek and premium yogurt varieties over the years. This has benefited players like Chobani, Fage, and Dannon who have significant operations in the region.
For instance, in April 2024, Danone North America launched REMIX, a wide variety of yogurts and dairy snacks with mix-ins to satisfy snacking cravings earlier or later in the day.
Asia Pacific has shown potential to be the fastest growing yogurt market. Countries like India and China have the highest populations which presents a massive untapped opportunity. Leading global brands have increased focus on these emerging markets through joint-ventures, acquisitions, and by introducing smaller pack sizes to attract price-sensitive customers.
For instance, in September 2025, Tate & Lyle PLC launched Tate & Lyle Sensation™, its proprietary, precision sensory formulation tool, in the Asia-Pacific region. Tate & Lyle Sensation™ was designed to help food and drink producers in the region accelerate product development, starting with the yogurt category.
The U.S. is expected to hold lion’s share in the global yogurt market in 2025. This is owing to high consumer awareness of health and wellness, strong demand for protein-rich and probiotic yogurts, well-established retail and distribution networks, and continuous product innovation by leading brands. Additionally, a preference for convenient and ready-to-eat dairy products further supports market growth.
For instance, in August 2025, Danone introduced a drinkable yogurt product under its Oikos brand in the US targeted at users of Ozempic and other GLP-1 weight-loss drugs.
India is projected to lead the global yogurt market with highest shares during the forecast period. Growth is attributed to rising health awareness among consumers, increasing demand for convenient and nutritious food products, expanding retail and e-commerce channels, and the growing popularity of flavored and probiotic yogurts. Additionally, urbanization, a young population, and innovative product offerings by key players are further driving market expansion.
For instance, in June 2025, the French frozen yogurt chain Yogurt Factory entered the Indian retail market in collaboration with FranGlobal. The partnership was aimed at introducing the brand’s low-fat frozen desserts and an expanded range of menu offerings to a growing segment of health-conscious consumers in India.
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The yogurt market is expected to witness steady growth in the forecast period driven by growing health and wellness trends among consumers. The popularity of yogurt as a healthy snack will drive stronger demand. However, market growth could be restrained by the availability of alternative dairy and plant-based products that are also considered healthy options.
North America currently dominates the global yogurt market owing to high consumer awareness about the health benefits of probiotic yogurt. Europe is also a major region supported by tradition of yogurt consumption and innovations in flavors and formats. Meanwhile, Asia Pacific is likely to be the fastest growing regional market in the coming years. Especially, nations like China and India are estimated to contribute significantly to the global volumes due to evolving dietary habits and growing middle-class populations.
| Report Coverage | Details | ||
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| Base Year: | 2024 | Market Size in 2025: | USD 127.87 Bn |
| Historical Data for: | 2020 To 2024 | Forecast Period: | 2025 To 2032 |
| Forecast Period 2025 to 2032 CAGR: | 5.5% | 2032 Value Projection: | USD 186.13 Bn |
| Geographies covered: |
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| Companies covered: |
General Mills Inc., Nestle SA, Danone, Yakult Honsha Co. Ltd., Ultima Foods Inc., Chobani LLC, Sodiaal, Muller UK & Ireland Group LLP, Kraft Foods Group Inc., Rainy Lanes Dairy Foods Ltd., Schreiber Dynamix, Nanci's Frozen Yogurt, China Mengniu Dairy Company Ltd, Inner Mongolia Yili Industrial Group Co. Ltd, Yakult Honsha Co. Ltd, BV Dairy, Alston Dairy, Tims Dairy, Arla Foods amba, and Yeo Valley |
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The growing demand for probiotic and gut health products presents a major opportunity for the yogurt market. In recent times, more people have become aware of the importance of maintaining a healthy gut microbiome and its various health benefits. This has led to a rise in demand for fermented dairy foods like yogurt that are a good source of live active cultures and probiotics.
*Definition: The yogurt market provides a variety of probiotic dairy products that are delicious, nutritious, and easy to consume on the go. This market offers different types of yogurts like Greek yogurt, regular set yogurt, probiotic yogurt, low-fat yogurt, high protein yogurt, flavored yogurt, and others. Products are available in portable individual portions as well as family size containers. The yogurt market aims to offer healthy breakfast and snack options made with high quality ingredients to meet the demands of health-conscious consumers.
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About Author
Sakshi Suryawanshi is a Research Consultant with 6 years of extensive experience in market research and consulting. She is proficient in market estimation, competitive analysis, and patent analysis. Sakshi excels in identifying market trends and evaluating competitive landscapes to provide actionable insights that drive strategic decision-making. Her expertise helps businesses navigate complex market dynamics and achieve their objectives effectively.
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