Afresh, a tech company focused on fresh foods, launched a new platform called Fresh Buying. This first-of-its-kind solution uses AI to make grocery fresh food buying at Distribution Centers (DCs) more efficient and digital.
Fresh Buying is a new way for buyers of meat, deli, bakery, and produce to manage fresh products. It uses AI to help handle perishables more efficiently than traditional supply-chain tools. The Afresh Platform puts AI at the heart of the fresh food supply chain, helping buyers make faster, smarter decisions to ensure stores get the freshest products.
Fresh Buying also makes buyers' daily tasks easier by automating routine decisions and solving common problems. This helps improve service, product freshness, and profits while allowing teams to focus on building stronger relationships with local growers and suppliers, creating the best shopping experience for customers.
Wakefern Food Corp, the retailer cooperative behind brands like ShopRite, Price Rite, The Fresh Grocer, and Fairway Market, will be one of the first to use the Fresh Buying solution in its produce, meat, seafood, deli, and bakery distribution centers.
Executive Statement
According to Matt Schwartz, CEO of Afresh, Afresh was founded with a simple conviction: fresh is different—it demands purpose-built technology. Their Fresh Buying solution brings that vision to life for distribution centers by giving buyers real-time visibility, coordination, and AI-powered intelligence in one unified system. Together with Wakefern, they are modernizing how fresh moves through the supply chain making it easier to get the right products to the right stores, at the right time, with less waste.