Amazon, an Online retailer has recently ventured into fresh grocery and seafood delivery, and has introduced its own Amazon Grocery private label brand in the U.S. market.
Consisting of more than 1,000 “high quality” food items, the selection includes fresh meat and seafood, milk, produce, as well as pantry staples. Most products are priced under USD 5.00 (EUR 4.26), “offering exceptional value to customers,” cited by Amazon. The products were previously under the Amazon Fresh and Happy Belly private label lines.
Among the seafood items in the private‑label line are:
- BAP‑certified large raw farmed shrimp, currently offered at USD 5.24 (EUR 4.46) for a 12‑ounce package
- Wild‑caught sockeye salmon skin‑on fillet portions, on sale for USD 9.66 (EUR 8.23) per 12‑ounce package
- Wild‑caught Pacific cod portions, priced at USD 7.80 (EUR 6.64) for a 12‑ounce package
These examples underscore Amazon’s emphasis on combining value pricing with responsibly sourced seafood options.
Executive Statement
According to Vice President of Amazon Worldwide Grocery Stores and Whole Foods Market CEO Jason Buechel, during a time when consumers are particularly price-conscious, Amazon Grocery delivers more than 1,000 quality grocery items across all categories that don't compromise on quality or taste – from fresh food items to crave-worthy snacks and pantry essentials – all at low, competitive prices that help customers stretch their grocery budgets further.
