June 3, 2025 – Amazon has expanded its product range in South Africa by introducing non-perishable groceries, pet food, and health supplements. This move aims to attract a broader customer base.
Amazon, which has been operating in South Africa for a year, aims to become a one-stop shopping destination by expanding its product range. Meanwhile, Takealot.com—owned by tech investment giant Naspers—remains the country’s leading e-commerce platform and already sells those products.
On Tuesday, Amazon announced that its product expansion represents a significant milestone for its growth in South Africa. This move addresses many of the most frequently requested product categories, including pet food and health supplements.
Amazon’s new selection includes international favorites like Nestle, Starbucks, and Red Bull. It also features local brands such as Simba, Beacon, and Koo.
Views and Statements
There is a growing demand for products such as pet food and wellness supplements in South Africa. This trend is encouraging companies like Amazon to expand their offerings in the region by including these popular products.
In the words of Robert Koen, Amazon’s MD for Sub-Saharan Africa, “Since our launch, we’ve been paying close attention to customer feedback. Groceries, pet supplies, and health supplements have consistently been among their top requests.”
Philile Mabolloane, Retail Head for Consumables at Amazon South Africa, stated that the initial customer feedback on the change has been "extremely positive." Shoppers particularly value the retailer's bulk purchase options and multipack discounts available across all three categories.
Impact and Future Outlook
Amazon’s expansion into non-perishable groceries, pet food, and health supplements represents a significant move in the South African e-commerce market. This step deepens Amazon’s presence by addressing key consumer demands and offering both international and trusted local brands.
This strategic move is likely to intensify competition with established players like Takealot.com. It will drive innovation and potentially better pricing and convenience for consumers.
Looking ahead, Amazon’s ongoing emphasis on customer feedback and product diversification may speed up its growth. This approach could establish Amazon as a powerful player in South Africa’s fast-changing online retail market.
Other companies are also expected to follow Amazon’s suit to capitalize on the emerging opportunities in South Africa. They will also look to expand their portfolio by launching demanding products.
Source:
News Outlet: Reuters
