Biometric technology to be used to promote safer and customer friendly travel.
The World Travel & Tourism Council is entering into a partnership with the International Border Management & Technologies Association (IBMATA) to promote safer international travel through increased use of biometric technology. Through this partnership, they will enhance its recently launched Seamless Traveler Journey program.
The main aim of the program is to create a travel landscape, wherein travelers will not have to provide the same information or passport multiple times. Instead, at every touchpoint of the travel, biometrics will be used for easier travel experience and further, will provide border services with greater security. Various biometric technology trials were announced by WTTC in October, as a part of its new program.
Moreover, the partnership with IBMATA will help integrate the use of biometric technology, as it works with works with border agencies worldwide to help facilitate the movement of passengers swiftly and easily across international borders using new and emerging technologies. More number of passengers are being dealt by the border agencies rather than before against a backdrop of static or declining resources.
Tony Smith, chairman of IBMATA said, “It is important that they make the best use of new and emerging technology to enable them to facilitate the traveler experience for the vast majority of low-risk traffic, whilst at the same time maintaining safe and secure borders.” Furthermore, the partnership of the non-profit organization (IBMATA) with WTTC will help IBMATA to increase collaboration between the travel industry, border agencies, and technology providers.