Butterfly Equity buys ePac Holdings, its first investment in the packaging market

Jan 20, 2026- by CMI| Category : Packaging1 min read
Butterfly Equity buys ePac Holdings, its first investment in the packaging market

Butterfly Equity has finished buying ePac Holdings from a group of investors, including Amcor and Indevco North America. This is Butterfly Equity's first big investment in the advanced packaging market.

ePac, founded in 2016, makes digitally printed flexible packaging for consumer goods, mainly focusing on food products. The company has 14 locations in the US and Canada, and uses its special ePacONE technology to produce products based on customer demand.

The current leadership team, led by CEO and co-founder Virag Patel, will keep running ePac and still owns a large part of the company.

Butterfly was helped by Kirkland & Ellis for legal advice and William Blair for financial advice. Baird provided financial advice to ePac, and Greenberg Traurig gave legal counsel. The details of the deal were not shared.

The acquisition by Butterfly Equity marks a major milestone for ePac, as it looks to further expand its impact in the flexible packaging market. With Butterfly’s resources and network, ePac is set to enhance its technology and reach, continuing its mission to provide high-quality, on-demand packaging solutions for food and beverage brands across North America.

Executive Statement

According to Virag Patel, CEO of ePac, over the past decade, ePac has redefined the packaging model by putting the most advanced technology in the hands of the world's most innovative brands. By partnering with Butterfly, they enter a new phase of acceleration. This partnership allows them to continue disrupting the industry while leveraging Butterfly's connectivity throughout the food and beverage ecosystem.

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