Pre-workout supplement brand C4 has collaborated with The Hershey Company to enter the protein market with the launch of its first-ever whey protein powder in the UK.
The new C4 Whey Protein line launches in two flavors: Hershey's Milk Chocolate and Reese's Peanut Butter and Chocolate. With 25g of whey protein per serving, no added sugars, and designed to aid muscle recovery and performance.
As per coherent market insights, the protein supplements industry is estimated to develop at a 7.9% CAGR for the period 2025-2032. The size of the market is USD 31.94 Bn in 2025 and is anticipated to increase by approximately USD 54.39 Bn during 2032. Market size is propelled by the increasing geriatric population globally.
Doss Cunningham, chairman and CEO at Nutrabolt, the parent company of C4, said: “We prioritize listening to our customers and value our strategic partnerships. For years, users have been mixing their own peanut butter and chocolate protein shakes."
"After extensive testing, we’re thrilled to finally bring the debut of C4 Whey Protein in three mouth-watering flavors which fitness enthusiasts and chocolate lovers alike can enjoy”
Andy Paladino, The Hershey Company's global licensing director, said: "We are continually looking for fresh ways to get us. Reese's and Hershey's brands into new formats. These new protein powders put a sweet spin on the performance category for athletes and fitness enthusiasts who want to perform their best, and we are excited to collaborate with C4 to bring this line-up to the market."
Sold in 13, 22, and 46-serving packs, the product represents a significant move for C4 away from its original pre-workout range.
The powders are already stocked at Boots and Holland & Barrett.
Source:
Ecommerce PLatform: FOODBEV MEDIA Ltd.
Company: C4
