Casey’s and Monster Energy are working together to celebrate America’s 250th anniversary with a new drink called Ultra Red, White and Blue Razz. The drink, featuring a patriotic can, will be available nationwide in May, but customers can find it at Casey’s and CEFCO stores starting now.
Before the nationwide release, the new flavor is exclusive to Casey’s. The drink has sugar free energy drinks and tastes like blue raspberry, which reminds people of a cold rocket pop on a hot July 4th. The can is decorated with stars and stripes, showing off American monuments and iconic landmarks.
As part of this celebration, Casey’s is donating USD 100,000 to two military nonprofits, Hope For The Warriors and the Fallen Patriots Foundation. Monster will match this, making the total donation USD 200,000.
To make sure the new flavor reaches the military, Ultra Red, White and Blue Razz will also be available at military bases across the U.S. through Monster Energy's military channels.
In other Monster news, the company also teamed up with Circle K to launch a new flavor called Punk Punch, which will be sold exclusively at Circle K stores.
Executive Statement
According to Chris Stewart, vice president of merchandising at Casey’s, standing with their military community is core to who they are at Casey’s. The only thing better than this patriotic can is the cause, and they couldn’t be prouder to partner with Monster in support of our country and the brave men and women who defend it.