CellPoint Digital, a prominent player in travel payments, unveiled One Source Orchestration (OSO), the only platform made exclusively for the airline and travel industry’s transition to Offer-Order-Settle-Deliver (OOSD) retailing.
Airlines and travel merchants revolutionizing are transforming their sales and distribution strategies by adopting the modern Offer-Order-Settle-Deliver (OOSD) model. This approach focuses to offer more personalized retail experiences as well as unlock greater revenue potential.
However, the payments aspect remains a major challenge, fragmented, expensive, as well as ill-suited for contemporary retail needs. Catering to this gap is major for realizing the full benefits of the OOSD transformation.
From managing dynamic offers and inventory fulfillment to managing ancillary sales and multi-payer transactions, OSO provides the advanced and configurable payment capabilities travel merchants need to seize the revenue opportunity presented by OOSD models and enter new markets with fewer barriers.
With OSO implemented, airlines and travel merchants can expect improvements ranging from 2% to 13% in payment flow-through, depending on operational complexity along with market coverage.
CellPoint Digital's One Source Orchestration (OSO) platform is built to ease the complexities of advance travel payments. It efficiently manages multi-party transactions, including splitting payments across multiple merchants or shoppers, processing points-plus-cash bookings, and settling ancillary sales in various currencies.
OSO's modular architecture supports these intricate processes without adding operational overhead, providing travel merchants with the speed and flexibility needed to adapt to new retail models. This results in reduced friction at checkout, accelerated settlements, enhanced customer experiences, and improved profitability.
Executive Statement
According to Kristian Gjerding, CEO of CellPoint Digital, they are entering a once-in-a-generation transformation of the travel industry, and that demands a purpose-built payment solution for modern retailing. OSO was built from the ground up to support convenient, localized payment experiences for travelers, and to drive profitability, efficiency, and revenue for the merchants who serve them.
