Channel Partners has launched as the first fully integrated company that integrates five leading firms to offer a complete solution for retail execution as well as consumer activation. The new organization uses AI technology and a connected network of field operations to help brands plan, carry out, and measure their retail impact.
The five companies that came together are: Apollo Retail Specialists, BDS Connected Solutions, BT Retail Solutions, White Hawk Retail Solutions, and MAG Experiential. This collaboration makes a powerful platform that aids brands reach consumers more efficiently.
Some key features of Channel Partners include:
- AI-powered workforce management for quicker and smarter deployment of staff
- Real-time data capture as well as analytics for measuring success
- A connected platform for full visibility across all retail programs
- Integration of experiential marketing and merchandising to better engage consumers
- A nationwide network of specialists for faster and consistent service
By bringing everything under one roof, Channel Partners helps brands get their products to stores faster, with better planning and measurable results. This new model reduces delays and fragmentation that often slow down retail programs, offering brands a smoother and more effective way to execute their retail e-commerce.
Executive Statement
According to Fulk, Chief Executive Officer of Channel Partners, this is a generational transformation, not a rebrand. For the first time, brands have a single partner capable of activating, servicing, measuring, and optimizing retail programs at national scale with speed, precision, and real time intelligence.